Project Description

Article Writing Campaign

Freelance Recruitment Copywriter For FJR Group

FJR Group (formerly Frazer John Recruitment) is a fun, quirky company based in my home city of Manchester, with a second branch in London. I had a load of fun working with them on an article writing project from 2018-2019. They were looking for fresh, original content to help market their business. They wanted though-leadership pieces that had a bit more substance to them than the regular ‘5 recruiting tips’ style posts and endless ‘listicles’.  In short, they wanted to stand out, and I was quite happy to oblige with a series of long-form articles on topics that supported the other marketing and PR efforts that were going on at the time. All my articles were also optimised for search to help boost their rankings on SERPs.

Why I Love Being A Freelance Recruitment Writer

Recruitment is a niche I ended up working in a lot, entirely by accident. I worked with a nutritionist a few years ago and her husband ran a recruitment agency. They needed someone to write their new website, and I was more than happy to work on it. I had already written short blog posts for a couple of recruitment firms, so it wasn’t entirely new to me. Adding that to my portfolio caught the attention of FJR Group, which is how I ended up working with them. From there, I have partnered up with several other recruiters for thought leadership article campaigns and search engine optimisation campaigns. Working as a freelance recruitment writer has now become a regular gig for several different companies, and I thoroughly enjoy it. It gives me a chance to explore the trends and developments in how society as a whole is viewing and thinking about business.

The ways in which recruitment evolves and changes is a direct reflection of how the business world is currently working. It’s so great to stay fully up-to-date on emerging trends in how we work, who we hire, and the ways CEOs and managers are steering companies. As a B2B copywriter, it’s very important for me to understand the current landscape, and recruitment writing is by and far the best way to stay current. As most of my recruitment brands are also very keen to position themselves as innovators and revolutionaries, I also have to find new approaches to common business issues. This is great for running my own business, and also for better creating marketing strategies to help my clients grow their own businesses.

I’ve enjoyed the fruits of Hazel’s blog service for a number of months now. She is prompt, accurate, charismatic and eminently readable. But perhaps even more valuable than that, she has proven herself, time and again, able to adapt to whatever subject matter I throw at her – however technical or seemingly impenetrable. It is a valuable skill in copywriters I have found all too rare. Highly recommend.

Jason Sharpe, SEO Specialist and Digital Marketing Service Provider

“It’s been wonderful to work with Hazel. She’s extremely talented. She’s giving me loads of valuabe advise on my books. She’s flexible, reliable, patient with requests and quick to respond with quality advice.”

Melanie Nolan, Elegant Twist

We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset.

Simon Jennings, Roots Creative

“Hazel offers very complete and reliable copywriting services, well written and thoroughly researched.

Claire B, Local Cleaning Service

“In a couple of hours Hazel turned my waffle into amazing copy that I couldn’t wait to upload onto my website. It’s fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!”

Terri Homyard, Blue Sky VA
“I am absolutely delighted with the quality of work that Hazel has provided. She has been excellent in managing every aspect of our marketing from helping to identify our voice, to creating exceptional content, graphics and technological support for a variety of products, services, and topics.  This has saved a tremendous amount of time and enabled us to focus on the things we needed to do in order to launch a new company.  I have come to depend on her creativity, and collaboration skills and am very grateful for her efficiency and attention to detail and for selecting team workers who share our vision.”
Michelle Crevier-Gerukos, BluVida Precision Health & Wellness

“After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way.”

Rebecca Coupe, The Smart Girl's Business School

“Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she’s also the reason I’m finally published on The Huffington Post. I couldn’t have done it without her guidance and expertise!”

Christine Judd, Holistic Therapist & Coach

“Hazel took my original, drab freebie and using her creative genius produced a stunning book for my ideal customer. She’s approachable and friendly and happy to make changes where needed.”

Pip Stephenson, Put Your Business Face On

“Hazel is efficient and reliable. She’s organised, thorough, and dependable when it comes to deadlines. She delivers high-quality content quickly, has great ideas, and understands what I want. She is a great help in moving my business forward, I wouldn’t hesitate to recommend her.”

Janet Hill, MeMeMe

“I’ve worked with Hazel on a couple of projects for my business and she’s always professional and approachable. I’ve been delighted with her work and have had positive feedback from my customers. She works quickly and is happy to make changes necessary to ensure customer satisfaction.”

Sharon Chisholm, Mental Health Coach

“Hazel was extremely accommodating and showed herself to be both a professional and a perfectionist. I was so happy with the end result.”

Zoë Harris, Tenebris Books

“I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?”

Rachael Collins, Insight Executive Group

“Really impressed with this service. Fast, professional, and the memes looked fabulous!”

Samantha McCulloch, Virtually Optimised

“Hazel approached writing my blogs very professionally. They were difficult subjects, but the resulting blog posts were fantastic. Hazel had clearly researched well, and wrote well-composed pieces that have been very popular.”

Kate Knowler, The London Nutritionist

“A total professional, I wouldn’t hesitate to recommend. Thank you so much Hazel, we wouldn’t have got this far without your help.”

Michael Freeman, Juke Kick Publishing

“Hazel has a way with words. I’m so glad I asked for help with my product pages. Her passion and energy come alive on each page! I also asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers.”

Precious Jason, Etie'no Skincare

Working with Hazel has made our online marketing efforts far easier and slicker. Our directors have so much information in their heads but they don’t have the time (nor inclination) to be churning out articles. Hazel can take messy notes, scribbled bullet points or topic headlines and turn them into well-written prose. We use her content on our website, LinkedIn and it’s even been published in print journals. I highly recommend working with The Write Copy Girl.

Marketing Manager, Recruitment Consultancy

When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl.

Melissa James Spinelli, MJS Jewellery

“Hazel was amazing to work with – she did a fantastic job of making my story, ‘The Brightest Eye’, truly sparkle. This is one I am truly proud of. She is one fabulous editor!”

Charie D. La Marr, Author

“Hazel went the extra mile to fulfill all my needs and was very attentive to what was said to her. I would recommend her without any doubt!”

Valerie Laporte, Translator

Hazel has written fantastic blogs for me. She writes to the brief and interprets my notes really well. They really hit the spot in terms of tone of voice and my chatty-yet-practical style. I’m really glad to have bought one of Hazel’s blogging packages for the coming year.

Lucy Stanyer, Business Coach

Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality – informative and fun to read.  Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future.

Karen Purnell, Flawless Curves

“Hazel is amazing, so patient, knows the answers to all those questions you have and really guides you through the process, boosting you when you need it. I learnt so much from working with Hazel when writing my book and she made the process really smooth.”

Kylie Fieldhouse, KFH Accounting

“I loved working with Hazel, her work is amazing and really brought the stories to life.”

Mary Fan, Author

“Hazel has been a gem she is so very easy to work with and totally gets my brand and what I’m trying to convey, which is so very important. It’s been a pleasure and I will definitely be coming back to work with Hazel again.”

Stacey Orr, Oh Sweet Bag Of Mine

“I’m thrilled with the quality and attention to detail of the work, but also the professionalism with which Hazel approached the commission, which is so rare in the creative marketplace. I will definitely use her services again, and would recommend her to anyone.”

Andrea Baker, Author

“Thank you, lovely Hazel, for the amazing job you did on my book! I was sooooo fed up looking at it (never mind wasting hours and days). Your highly professional handling of it and adjusting little things made such a difference.”

Heather Craig, Interior Designer

“Hazel stepped up to the mark and then some. She was attentive and detailed in all her communication. I was thoroughly impressed.”

Sammy H.K. Smith, Kristell Ink

“Absolutely brilliant. Especially the pyjamas part! Many thanks”

Brian R, Finance Manager

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