Freelance Copywriter
Copy, Content Marketing, SEO & Wordsmithery For Health & Wellness Businesses
Freelance Copywriter
Copy, Content Marketing, SEO & Wordsmithery For Health & Wellness Businesses
Hazel Butler | Wordsmith
Health & Wellness Copywriting Aficionado
Whether it’s straight-up medical mojo or new age hoodoo, my happy place is creating content of outstanding value that speaks to the people you can help the most.
Over a decade of working with businesses in a wide range of sectors has led to the penning of an unimaginable number of words on an exponential number of subjects. And yet, I have always gravitated towards health and wellness businesses. I just really dig their vibe.
This is partly because businesses in the health and wellness sector are driven by the desire to improve the lives of others. The type of companies I adore writing for are those who seek to enrich the wellbeing and happiness of their clients, as well as their physical and mental health.
If you’re looking for a writer who knows their vinyasa from their kundalini, or their Glutathione from their Selenium you’re in the right place. My zone of zen is working with yoga instructors to grow their classes or set up online courses, nutrition experts to expand their client base, coaches to grow their digital empires, or high-tech holistic wellness centres to develop their entire brand and marketing strategy.
Branding in the wellness sphere hinges on two things: voice and visibility. I’m here to help you with both: crafting the perfect message so every piece of content speaks directly to your ideal client; formulating the most powerful strategy to ensure that audience finds and falls irrevocably in love with you.
Brand Copy A Bit Blah?
Everything you write sounding BLAH? All your marketing met with a lot of MEH? When you’re running a business it’s your job to totally rock the socks off what you do. Maybe you’re coaching clients as they embrace a healthier lifestyle. Perhaps you’re guiding students as they perfect their handstand scorpion. Or possibly you’re helping patients manage chronic health issues. Whatever you do, you’re awesome at it. But being a genius when it comes to postural realignment or unblocking problematic chakras doesn’t mean you can express that savant-like savvy. But maybe I’m wrong, maybe you’re as handy with a sentence as you are with a stethoscope, but still can’t land new clients. Words alone aren’t enough to effectively grow your audience, ensure your calendar is fully booked, or create a digital empire. Even if you happen to be a holistic guru, and a literary savant, and a marketeer, you’re running a business.
Who has time for all that?
I’m here to make your life easier and your business more successful. Outsourcing your blog ensures your website outranks the competition, and you’re not stuck slaving over your computer for hours every week, getting nowhere. Hiring a copywriter to pen the copy for your website ensures it’s perfectly pitched to reflect the character and values of your practice, and attract your ideal client. Getting some in to mastermind and implement a complete marketing strategy for your business is the most efficient way of putting you on the map, and ensuring you’re making the most of your marketing budget (be it larger or small).
So, let’s take your business from MEH to MAGICAL…
Recent Work
HEALTH & WELLESS • TECHNICAL • LIFESTYLE
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Ping me a message, I’m here to transform your business into a hub of holistic happiness and wordy wellness…
























