Copy, Content Marketing, SEO & Wordsmithery For Health & Wellness Businesses
Copy, Content Marketing, SEO & Wordsmithery For Health & Wellness Businesses
Hazel Butler | Wordsmith
Health & Wellness Copywriting Aficionado
Whether it’s straight-up medical mojo or new age hoodoo, my happy place is creating content of outstanding value that speaks to the people you can help the most.
Over a decade of working with businesses in a wide range of sectors has led to the penning of an unimaginable number of words on an exponential number of subjects. And yet, I have always gravitated towards health and wellness businesses. I just really dig their vibe.
This is partly because businesses in the health and wellness sector are driven by the desire to improve the lives of others. The type of companies I adore writing for are those who seek to enrich the wellbeing and happiness of their clients, as well as their physical and mental health.
If you’re looking for a writer who knows their vinyasa from their kundalini, or their Glutathione from their Selenium you’re in the right place. My zone of zen is working with yoga instructors to grow their classes or set up online courses, nutrition experts to expand their client base, coaches to grow their digital empires, or high-tech holistic wellness centres to develop their entire brand and marketing strategy.
Branding in the wellness sphere hinges on two things: voice and visibility. I’m here to help you with both: crafting the perfect message so every piece of content speaks directly to your ideal client; formulating the most powerful strategy to ensure that audience finds and falls irrevocably in love with you.
Brand Copy A Bit Blah?
Everything you write sounding BLAH? All your marketing met with a lot of MEH? When you’re running a business it’s your job to totally rock the socks off what you do. Maybe you’re coaching clients as they embrace a healthier lifestyle. Perhaps you’re guiding students as they perfect their handstand scorpion. Or possibly you’re helping patients manage chronic health issues. Whatever you do, you’re awesome at it. But being a genius when it comes to postural realignment or unblocking problematic chakras doesn’t mean you can express that savant-like savvy. But maybe I’m wrong, maybe you’re as handy with a sentence as you are with a stethoscope, but still can’t land new clients. Words alone aren’t enough to effectively grow your audience, ensure your calendar is fully booked, or create a digital empire. Even if you happen to be a holistic guru, and a literary savant, and a marketeer, you’re running a business.
Who has time for all that?
I’m here to make your life easier and your business more successful. Outsourcing your blog ensures your website outranks the competition, and you’re not stuck slaving over your computer for hours every week, getting nowhere. Hiring a copywriter to pen the copy for your website ensures it’s perfectly pitched to reflect the character and values of your practice, and attract your ideal client. Getting some in to mastermind and implement a complete marketing strategy for your business is the most efficient way of putting you on the map, and ensuring you’re making the most of your marketing budget (be it larger or small).
So, let’s take your business from MEH to MAGICAL…
HEALTH & WELLESS • TECHNICAL • LIFESTYLE
“Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she’s also the reason I’m finally published on The Huffington Post. I couldn’t have done it without her guidance and expertise!”
“Really impressed with this service. Fast, professional, and the memes looked fabulous!”
“Hazel took my original, drab freebie and using her creative genius produced a stunning book for my ideal customer. She’s approachable and friendly and happy to make changes where needed.”
“When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl.”
“Hazel was amazing to work with – she did a fantastic job of making my story, ‘The Brightest Eye’, truly sparkle. This is one I am truly proud of. She is one fabulous editor!”
“I am absolutely delighted with the quality of work that Hazel has provided. She has been excellent in managing every aspect of our marketing from helping to identify our voice, to creating exceptional content, graphics and technological support for a variety of products, services, and topics. This has saved a tremendous amount of time and enabled us to focus on the things we needed to do in order to launch a new company. I have come to depend on her creativity, and collaboration skills and am very grateful for her efficiency and attention to detail and for selecting team workers who share our vision.”
“I’ve enjoyed the fruits of Hazel’s blog service for a number of months now. She is prompt, accurate, charismatic and eminently readable. But perhaps even more valuable than that, she has proven herself, time and again, able to adapt to whatever subject matter I throw at her – however technical or seemingly impenetrable. It is a valuable skill in copywriters I have found all too rare. Highly recommend.”
“We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset.”
“Hazel went the extra mile to fulfill all my needs and was very attentive to what was said to her. I would recommend her without any doubt!”
“I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?”
“I’ve worked with Hazel on a couple of projects for my business and she’s always professional and approachable. I’ve been delighted with her work and have had positive feedback from my customers. She works quickly and is happy to make changes necessary to ensure customer satisfaction.”
“I loved working with Hazel, her work is amazing and really brought the stories to life.”
“I consider Hazel a vital extension of our content team. She’s reliable, talented, and provides sound advice that levels up our content efforts. Working with Hazel not only simplifies my life, but it gives me the confidence that our content is in good hands.”
“Hazel approached writing my blogs very professionally. They were difficult subjects, but the resulting blog posts were fantastic. Hazel had clearly researched well, and wrote well-composed pieces that have been very popular.”
“Hazel has written fantastic blogs for me. She writes to the brief and interprets my notes really well. They really hit the spot in terms of tone of voice and my chatty-yet-practical style. I’m really glad to have bought one of Hazel’s blogging packages for the coming year.”
“Hazel stepped up to the mark and then some. She was attentive and detailed in all her communication. I was thoroughly impressed.”
“Hazel is efficient and reliable. She’s organised, thorough, and dependable when it comes to deadlines. She delivers high-quality content quickly, has great ideas, and understands what I want. She is a great help in moving my business forward, I wouldn’t hesitate to recommend her.”
“Thank you, lovely Hazel, for the amazing job you did on my book! I was sooooo fed up looking at it (never mind wasting hours and days). Your highly professional handling of it and adjusting little things made such a difference.”
“It’s been wonderful to work with Hazel. She’s extremely talented. She’s giving me loads of valuabe advise on my books. She’s flexible, reliable, patient with requests and quick to respond with quality advice.”
“Hazel is amazing, so patient, knows the answers to all those questions you have and really guides you through the process, boosting you when you need it. I learnt so much from working with Hazel when writing my book and she made the process really smooth.”
“Hazel offers very complete and reliable copywriting services, well written and thoroughly researched.”
“Hazel was extremely accommodating and showed herself to be both a professional and a perfectionist. I was so happy with the end result.”
“Hazel has been a gem she is so very easy to work with and totally gets my brand and what I’m trying to convey, which is so very important. It’s been a pleasure and I will definitely be coming back to work with Hazel again.”
“In a couple of hours Hazel turned my waffle into amazing copy that I couldn’t wait to upload onto my website. It’s fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!”
“After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way.”
“I’m thrilled with the quality and attention to detail of the work, but also the professionalism with which Hazel approached the commission, which is so rare in the creative marketplace. I will definitely use her services again, and would recommend her to anyone.”
“Absolutely brilliant. Especially the pyjamas part! Many thanks”
“A total professional, I wouldn’t hesitate to recommend. Thank you so much Hazel, we wouldn’t have got this far without your help.”
“Hazel has a way with words. I’m so glad I asked for help with my product pages. Her passion and energy come alive on each page! I also asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers.”
“Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality – informative and fun to read. Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future.”
“Working with Hazel has made our online marketing efforts far easier and slicker. Our directors have so much information in their heads but they don’t have the time (nor inclination) to be churning out articles. Hazel can take messy notes, scribbled bullet points or topic headlines and turn them into well-written prose. We use her content on our website, LinkedIn and it’s even been published in print journals. I highly recommend working with The Write Copy Girl.”
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