Project Description

Article Writing Campaign

Freelance Copywriter Penning Thought Leadership Articles For Crossover Recruitment

Working as a freelance copywriter has a lot of perks, one of which is the ability to work from wherever I want. Home, my favourite cafe, the pub, the beach, wherever. This is a lifestyle choice that leads a lot of people to freelance and remote work, and since one of my niches is recruitment, it was quite natural for me to end up writing for a recruitment agency that specialises in remote workers. Crossover specialise in matching top professional talent with 100% remote careers, allowing them to embrace that Work From Wherever lifestyle while building their careers.

Why I Love Writing Thought Leadership Articles

I write a lot of different types of content. Frequently, businesses need short, snappy blog posts that keep their sites updated regularly but don’t cost a fortune. Or they need detailed, rich, long-form posts that dive deep into what they do and supercharge their site’s ability to rank. There are reasons to enjoy penning all kinds of content, but I’ve always particularly enjoyed writing thought leadership articles.

For one thing, the shorter posts (and even, to some extent, long-form content) tends to be very samey, particularly when you work in specific niches. I’ve lost count of how many times I’ve written posts explaining what SEO is or what content marketing is, for digital agencies and marketing businesses. Likewise, in the recruitment sphere I seem to have written a few million posts on how to ace a job interview, or what questions to ask while you’re interviewing. It’s easy work, but it does get repetitive. I love thought leadership content because, by its nature, it gives me the freedom to write things that are different. Not only to what I’ve written before but also to what everyone else is saying.

Being The Wolf, Instead Of The Sheep

That’s the problem with creating content to help businesses rank for specific keywords. You end up with a lot of businesses in one niche or industry, each with blog feeds full of content that essentially says the same thing. Yes, it’s written originally, in that it doesn’t use exactly the same wording. But the substance is the same, or at least very similar. Thought leadership articles are the solution to this. They ensure a business’ content not only ranks for all the right keywords, but is truly original while doing it. This makes the brand stand out. If you’re looking for a recruitment agency to work with, and check out the websites of a handful, who are you going to go with? One of the four that have posts that tell you the same, general information, or the one that challenges how you think about the recruitment process or the way you currently work.

 In essence, thought leadership content allows a brand to break away from the sheep mentality of the flock, and instead become an alpha wolf leading the pack.

"I am absolutely delighted with the quality of work that Hazel has provided. She has been excellent in managing every aspect of our marketing from helping to identify our voice, to creating exceptional content, graphics and technological support for a variety of products, services, and topics.  This has saved a tremendous amount of time and enabled us to focus on the things we needed to do in order to launch a new company.  I have come to depend on her creativity, and collaboration skills and am very grateful for her efficiency and attention to detail and for selecting team workers who share our vision."
Michelle Crevier-Gerukos, BluVida Precision Health & Wellness
"Hazel went the extra mile to fulfill all my needs and was very attentive to what was said to her. I would recommend her without any doubt!"
Valerie Laporte, Translator
"Thank you, lovely Hazel, for the amazing job you did on my book! I was sooooo fed up looking at it (never mind wasting hours and days). Your highly professional handling of it and adjusting little things made such a difference."
Heather Craig, Interior Designer
"I've enjoyed the fruits of Hazel's blog service for a number of months now. She is prompt, accurate, charismatic and eminently readable. But perhaps even more valuable than that, she has proven herself, time and again, able to adapt to whatever subject matter I throw at her - however technical or seemingly impenetrable. It is a valuable skill in copywriters I have found all too rare. Highly recommend."
Jason Sharpe, SEO Specialist and Digital Marketing Service Provider
"Hazel is efficient and reliable. She's organised, thorough, and dependable when it comes to deadlines. She delivers high-quality content quickly, has great ideas, and understands what I want. She is a great help in moving my business forward, I wouldn't hesitate to recommend her."
Janet Hill, MeMeMe
"Hazel has a way with words. I'm so glad I asked for help with my product pages. Her passion and energy come alive on each page! I also asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers."
Precious Jason, Etie'no Skincare
"I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?"
Rachael Collins, Insight Executive Group
"Working with Hazel has made our online marketing efforts far easier and slicker. Our directors have so much information in their heads but they don't have the time (nor inclination) to be churning out articles. Hazel can take messy notes, scribbled bullet points or topic headlines and turn them into well-written prose. We use her content on our website, LinkedIn and it's even been published in print journals. I highly recommend working with The Write Copy Girl."
Marketing Manager, Recruitment Consultancy
"Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality - informative and fun to read.  Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future."
Karen Purnell, Flawless Curves
"We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset."
Simon Jennings, Roots Creative
"When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl."
Melissa James Spinelli, MJS Jewellery
"Hazel offers very complete and reliable copywriting services, well written and thoroughly researched."
Claire B, Local Cleaning Service
"Hazel has written fantastic blogs for me. She writes to the brief and interprets my notes really well. They really hit the spot in terms of tone of voice and my chatty-yet-practical style. I'm really glad to have bought one of Hazel's blogging packages for the coming year."
Lucy Stanyer, Business Coach
"Absolutely brilliant. Especially the pyjamas part! Many thanks"
Brian R, Finance Manager
"Hazel approached writing my blogs very professionally. They were difficult subjects, but the resulting blog posts were fantastic. Hazel had clearly researched well, and wrote well-composed pieces that have been very popular."
Kate Knowler, The London Nutritionist
"Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she's also the reason I'm finally published on The Huffington Post. I couldn't have done it without her guidance and expertise!"
Christine Judd, Holistic Therapist & Coach
"Hazel is amazing, so patient, knows the answers to all those questions you have and really guides you through the process, boosting you when you need it. I learnt so much from working with Hazel when writing my book and she made the process really smooth."
Kylie Fieldhouse, KFH Accounting
"Really impressed with this service. Fast, professional, and the memes looked fabulous!"
Samantha McCulloch, Virtually Optimised
"After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way."
Rebecca Coupe, The Smart Girl's Business School
"Hazel stepped up to the mark and then some. She was attentive and detailed in all her communication. I was thoroughly impressed."
Sammy H.K. Smith, Kristell Ink
"Hazel was extremely accommodating and showed herself to be both a professional and a perfectionist. I was so happy with the end result."
Zoë Harris, Tenebris Books
"Hazel has been a gem she is so very easy to work with and totally gets my brand and what I'm trying to convey, which is so very important. It's been a pleasure and I will definitely be coming back to work with Hazel again."
Stacey Orr, Oh Sweet Bag Of Mine
"Hazel was amazing to work with - she did a fantastic job of making my story, 'The Brightest Eye', truly sparkle. This is one I am truly proud of. She is one fabulous editor!"
Charie D. La Marr, Author
"A total professional, I wouldn't hesitate to recommend. Thank you so much Hazel, we wouldn't have got this far without your help."
Michael Freeman, Juke Kick Publishing
"In a couple of hours Hazel turned my waffle into amazing copy that I couldn't wait to upload onto my website. It's fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!"
Terri Homyard, Blue Sky VA
"I've worked with Hazel on a couple of projects for my business and she's always professional and approachable. I've been delighted with her work and have had positive feedback from my customers. She works quickly and is happy to make changes necessary to ensure customer satisfaction."
Sharon Chisholm, Mental Health Coach
"I'm thrilled with the quality and attention to detail of the work, but also the professionalism with which Hazel approached the commission, which is so rare in the creative marketplace. I will definitely use her services again, and would recommend her to anyone."
Andrea Baker, Author
"I loved working with Hazel, her work is amazing and really brought the stories to life."
Mary Fan, Author
"Hazel took my original, drab freebie and using her creative genius produced a stunning book for my ideal customer. She's approachable and friendly and happy to make changes where needed."
Pip Stephenson, Put Your Business Face On
"It's been wonderful to work with Hazel. She's extremely talented. She's giving me loads of valuabe advise on my books. She's flexible, reliable, patient with requests and quick to respond with quality advice."
Melanie Nolan, Elegant Twist

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Need Someone To Pen Thought Leadership Articles To Promote Your Recruitment Agency?

Looking for someone to work a little hoodoo wordsmithery and sorcery and create thought leadership content that makes you standout? Need a way of demonstrating you’re better than the competition? I’m available for hire as a freelance copywriter for recruiters and recruitment companies looking for innovative, trail-blazing, alpha wolf content. Have a snoop at the other work I’ve done for my clients, and once you’re convinced I know my shit (I do, but I get it, you need proof of that), get in touch and we’ll start working that voodoo…

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