Working as a freelance copywriter has a lot of perks, one of which is the ability to work from wherever I want. Home, my favourite cafe, the pub, the beach, wherever. This is a lifestyle choice that leads a lot of people to freelance and remote work, and since one of my niches is recruitment, it was quite natural for me to end up writing for a recruitment agency that specialises in remote workers. Crossover specialise in matching top professional talent with 100% remote careers, allowing them to embrace that Work From Wherever lifestyle while building their careers.
Why I Love Writing Thought Leadership Articles
I write a lot of different types of content. Frequently, businesses need short, snappy blog posts that keep their sites updated regularly but don’t cost a fortune. Or they need detailed, rich, long-form posts that dive deep into what they do and supercharge their site’s ability to rank. There are reasons to enjoy penning all kinds of content, but I’ve always particularly enjoyed writing thought leadership articles.
For one thing, the shorter posts (and even, to some extent, long-form content) tends to be very samey, particularly when you work in specific niches. I’ve lost count of how many times I’ve written posts explaining what SEO is or what content marketing is, for digital agencies and marketing businesses. Likewise, in the recruitment sphere I seem to have written a few million posts on how to ace a job interview, or what questions to ask while you’re interviewing. It’s easy work, but it does get repetitive. I love thought leadership content because, by its nature, it gives me the freedom to write things that are different. Not only to what I’ve written before but also to what everyone else is saying.