As a copywriter and SEO specialist, I frequently do work for digital marketing agencies. Many need help on a specific project, others are looking for ongoing work across multiple client accounts, and some need content created for their own marketing. The latter is the case for Synchronicity Design, a cracking agency specialising in a range of services from web design and development to lead generation.
Why Hire A Copywriter For A Digital Marketing Agency
Agencies tend to have their own copywriters. So why outsource to any other one? Well, one of the toughest parts of running any business is managing your marketing. Keeping up with the content creation needs of a business can be incredibly tough. There are times we all need some extra help, even when we’re more than capable of doing the work ourselves. Time is finite, and as businesses grow they can easily become so caught up in the business of serving their clients that they lack the time to fulfill their own marketing needs. Even professional marketers run into the issue, and outsourcing content creation is something we all do – myself included – under certain circumstances. If you’re running a digital marketing agency, putting client work first is a no-brainer. They pay the bills after all. But as marketing professionals, agency owners, and managers understand better than anyone the consequences of being inconsistent in your content creation and marketing strategy. Other agencies come to me because they don’t have in-house copywriters – either temporarily or permanently – and need to plug that gap. Hiring a full-time member of staff is expensive, and for many agencies, it’s more cost-effective to outsource their copy.