The Journal
Copywriting & Content Marketing Articles By Freelancer Hazel Butler
What To Look For In A Technical Writer
If you’re a tech brand gearing up to hire the perfect wordsmith you’re probably wondering what to look for in a technical writer. Even if you’ve hired tech authors before, you’re about to make a
7 Powerful Lessons From My Work With The BBC
Starting a vlog for my business was a HUGE goal I had for years that never quite seemed to happen.
5 Killer Ways Your Lead Magnets Can Engage Your List
When I say ‘lead magnets’ the first thing that jumps into your head is likely ‘list building’. If you’re not
4 Super Weird Habits To Exploit For Better Content Promotion
Without doubt the hardest part of content marketing for many entrepreneurs is not actually creating your content. Not that there
How To Monetise Your Blog: The Ultimate Guide
I got into a conversation with a fellow freelance writer the other day about the value of the services we offer. How much can you really justify charging for a blog post? There are a lot of ways to price up a writing service - by the word, by the
How To Handle GDPR Like A Boss: An Easy Guide For Bloggers
Disclaimer: I am not a lawyer or legal professional of any kind, this post does not provide legal advice. If you’re after full legal guidance on GDPR I’m afraid you will need to consult a professional. This is my interpretation of all the information I’ve read on GDPR and numerous
5 Reasons Why Content Marketing Works Like Magic
Aside from asking the obvious ‘What the hell is content marketing and why do I need it?’ perhaps the most common question people have when they’re first acquainting themselves with the wonders of using content to promote their businesses is ‘How does it work?’ Given how much potential your content
SEO Hero: The Ultimate Guide To Attracting Easy, Epic Blog Traffic
I’ve been blogging quite a bit about SEO lately, and in my own marketing have certainly shifted to place my focus on SEO over social media (at least for now). It’s all very well me chattering on about the importance and power of SEO, but it doesn’t really help you
How To Write Crap Headlines For Powerful SEO
Since the beginning of May I’ve been on a bit of an SEO mission, blogging every single day. This has led to a lot of questions from clients and followers like: Why are you blogging every day? How do you possibly write this much? Is it really helping your SEO?
#Wellpreneur Vs. #TechGeek: How To Write The Perfect Content For Your Tribe
Last year I took on some ‘guinea pig’ clients for my Divine Blogging service. The idea was really simple - they get a great discount, I get to reveal I’m the ghost in their writing machine and share their results. It was a good arrangement for everyone, but I’m particularly
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
Looking for even more of me? You’ll find more of my articles over on Acrylic Digital…