The Copywriter Blog
Copywriting & Content Marketing Journal By Freelancer Copywriter Hazel Butler
How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up
For over a decade, I’ve been running my own business, creating content for other business owners, and networking and socialising in the business world. Four years of that were also spent as Head of Marketing
When To Outsource Content Creation Like A Boss (And When To DIY)
The content you create in your business can often feel like a highly personal affair. You often don’t want to
How To Create Meaningful Thought Leadership Content And Drive Powerful Change
Thought leadership has been one of the significant buzz terms in business for some time. Every business or entrepreneur with
How To Be Authentic In Your Content Creation (And Why You Need To Be)
Have you ever noticed how many buzz words there are in business? Like, sometimes I think entrepreneurs are secretly just
How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 2022
Looking for creative ways to generate sales leads? Most of us are. Yet the mindset we have surrounding sales and revenue generation can play a huge role in how we approach it. For business owners, the greatest concern is generally how to generate sales. For marketers and social media types,
The Power Of Signature Moments And How To Easily Deliver Them
Nothing quite beats the satisfaction of a ping on your phone telling you a freshly drawn-up contract has been signed. I love the thrill of landing a new client. The excitement of getting to know their brand and plotting out what I’ll do for them. The sheer joy of having
How To Easily Find Your USP (HINT: It’s Not What You Think)
When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve
Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money
The simplest brand awareness definition is that it's the number of people who know your brand exists and, consequently, have the potential to buy from you. The greater awareness of your brand, the more people buy from you, and the more money you make. Sounds simple, right? Well, in many
Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)
Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had
Top 4 Must-Know SEO KPIs To Measure Your Success
If you’re new here, you’ve likely not heard me discuss the mercurial omnipotence of the Google Gods. Deities, in general, are problematic, particularly when gathered together in a pantheon (seriously, take a look at the Greek lot). At present, the Google gods (by which I mean the 200 plus factors Google’s SEO
Thought Leadership: Meaning, Examples And How To Be A Thought Leader
What’s the difference between success and failure? Fame and mediocrity? A faithful following of devoted fans and tumbleweed breezing through your website and social media platforms? Charisma is certainly a big part of it. Those big personalities that we can’t quite get enough off. We hang off their every word
How A Shit Web Page Ranking Is Ruining Your Success
Ten plus years of speaking to clients running businesses across every imaginable industry, and the one thing they have in common is a drive to succeed. Many business owners tie their success to their SERP position, and they are obsessed with SERP rankings across their site. They come to me
What’s The Process When Working With A Copywriter?
If you’ve worked with a copywriter before you likely know there’s a ‘process’. If you’re new to hiring a copywriter then you’re probably not quite sure what to expect. In some ways, the copywriting process is the same no matter who you work with - you brief, they write, you
The Cost Of Hiring A Copywriter And Why You’re Asking The Wrong Question
If you’ve already weighed the pros and cons of working with a copywriter, and made the decision to hire one, your next logical question is going to be about money. Just what is the cost of hiring a copywriter? If you’ve worked with copywriters before you likely have some idea
3 Types Of Copywriter (And How They Benefit Your Business)
If you’re looking to hire a copywriter for your business, there are a lot of pros and cons to consider. But beyond figuring out whether it’s the right thing for you to do for your company, you also need to consider what type of copywriter you need. The various types
Typing Monkeys And Profit: The Pros And Cons Of Hiring A Copywriter
Running a business is one of the most stressful experiences, but it’s also one of the most rewarding, once you master the fine art of being a ‘chillpreneur’. Part of that is knowing what to outsource, what to do yourself, and what to hire someone to do for you. It’s
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
What Is A Ghostwriter And How Can I Use One In My Business?
You may or may not know by now that in addition to being a kick-ass copywriter I'm also a fantasy author, with a penchant for Gothic horror. As such, when people ask me what kind of writer I am and how I make a living I like to be suitably cryptic
What Is Copywriting? How To Skyrocket Your Business
What is Copywriting? If you're in business - even as a fledgling entrepreneur - the odds are you've heard of copywriting. You've probably been told you need it, that it's important. But exactly what is copywriting, and why is it so important for your business? Copywriting is an essential aspect
Looking for even more of me? You’ll find more of my articles over on Acrylic Digital…