The Copywriter Blog
Copywriting & Content Marketing Journal By Freelancer Copywriter Hazel Butler
5 Reasons You Need An Annual Content Plan For 2025
With new year well behind us and winter waning, it's time to take stock of your business. What went well last year? What challenges did you face? And how can you build on those
Marketing An Indie Author: How I Helped a Debut Novelist Gain 1K+ Signups a Month
When indie author Briar Black approached me about launching her novels, I knew I could help bring to life her
How to Start a Travel Blog: Tips for Making Money & Growing Your Audience
The world has shrunk. The days of spending weeks on end sailing to far-flung destinations have long since given way
7 Sites To Guest Post On And Easily Boost Your Visibility
Today, I’m excited to share with you an updated selection of exceptional websites for guest posting that will help you
Embracing Quirkiness: How Unconventional Copy Captivates Audiences
In the wild, wild world of advertising and marketing, where brands are locked in an epic battle for attention, it's survival of the quirkiest. Forget the old, stuffy copywriting techniques that put people to sleep faster than a boring lecture on the history of paperclips. In this age of authenticity
I Used AI Writing Software So You Don’t Have To (AKA 12 Reasons ChatGPT Sucks)
There’s been a huge amount of hype lately around AI article writing software and copywriting AI tools. Everyone and her wife seems to be voicing an opinion about ChatGPT, and I’ve had not one but two clients send me blog posts generated by artificial intelligence writing software to ask if
Happily Ever After: Top Tips For Building A Brand Story That Converts
Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing individually, but when you put them together you get the Reese’s Pieces of assets: a brand story. Creating a brand story is one of the best investments you can make
How To Become A Freelance Writer: All You Need To Know
The digital age has created a demand for talented writers, opening up vast opportunities for those aspiring to become freelance writers. Freelancing offers flexibility, creativity, and the potential for a fulfilling career. However, breaking into the field can be challenging without the right knowledge and guidance. I often get asked
Perfect SEO Content Length: How Long Should A Blog Be?
In the vast and ever-evolving landscape of search engine optimization (SEO), one question that often arises is, "How long should a blog be for SEO?" The length of your content can play a significant role in determining its search engine rankings and overall visibility. While there is no definitive answer
What Is A Signature Service? And How To Identify The Best One For Your Business
In the relentless pursuit of success within a fiercely competitive business landscape, companies are compelled to transcend mediocrity and redefine excellence. One strategy that has emerged as a beacon of differentiation is the implementation of "signature services." These extraordinary experiences have become catalysts for transformative change, propelling businesses to unparalleled
Incentivise And Conquer: Driving Leads With Opt-In Incentives
Take a look at the menu on this site. Notice the tab called Freebies? Have you clicked on it? Have you explored the various things I have available to help you in your business? Have you signed up for any of them? If so, you already know how to drive
Why Your USP Is More Important Than Ever (And How To Use It)
In today's dynamic and highly competitive business landscape, it is more important than ever for companies to stand out and differentiate themselves from the crowd. The Unique Selling Proposition (USP) has emerged as a vital element for success in capturing customer attention and loyalty. In this blog post, we will
Top 3 Website Mistakes Ruining Your Profitability (And How To Fix Them)
Why are websites so….complicated? We all know we need one, but many of us aren't quite sure why. Once we have one, we're not entirely sure what to do with them. They need to rank on Google and other SERPs, but nobody can figure out how SEO works. All you
How To Easily Benchmark Your SEO To Make Sure It’s TRULY Successful
There are a few questions I get asked all the time. How long will it take for my SEO to work? How will I know it's working? How do I measure how successful it is? The short answer is simple: benchmark your SEO using key performance indicators (KPIs) to measure
How To Define Thought Leadership For Your Niche And Lead Your Industry
There’s a reason I spend quite a bit of time talking about thought leadership content; it’s super powerful. Many of my clients come to me purely for the creation of pieces that position them as thought leaders in their niche, and many of those who don’t end up asking for
Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential
SEO rankings are a subject of obsession for most business owners, and for good reason. Where you rank on SERPs determines how many people see and find your business through organic search. And organic leads are the holy grail. Why? You don’t have to pay for them individually as you
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
I Used AI Writing Software So You Don’t Have To (AKA 12 Reasons ChatGPT Sucks)
There’s been a huge amount of hype lately around AI article writing software and copywriting AI tools. Everyone and her wife seems to be voicing an opinion about ChatGPT, and I’ve had not one but two clients send me blog posts generated by artificial intelligence writing software to ask if
Thought Leadership: Meaning, Examples And How To Be A Thought Leader
What’s the difference between success and failure? Fame and mediocrity? A faithful following of devoted fans and tumbleweed breezing through your website and social media platforms? Charisma is certainly a big part of it. Those big personalities that we can’t quite get enough off. We hang off their every word
Business Musings
Running an Ethical Business Made Easy
Running an ethical business need not involve sleepless nights or endless jargon. You can do well by doing good without overhauling your entire operation overnight. In fact, building a business that aligns with your values is often simpler—and more rewarding—than you might think. Today’s consumers are increasingly driven by purpose
Top Tips To Make Your Digital Marketing Campaigns Slay
Digital marketing is a major player for any business at the moment that’s looking to benefit from the sheer potential the online world offers. While digital marketing is exciting to implement, it’s also something that needs a lot of thought, attention, and monitoring so that each campaign and advertising effort
