The Copywriter Blog
Copywriting & Content Marketing Journal By Freelancer Copywriter Hazel Butler
Embracing Quirkiness: How Unconventional Copy Captivates Audiences
In the wild, wild world of advertising and marketing, where brands are locked in an epic battle for attention, it's survival of the quirkiest. Forget the old, stuffy copywriting techniques that put people to sleep
I Used AI Writing Software So You Don’t Have To (AKA 12 Reasons ChatGPT Sucks)
There’s been a huge amount of hype lately around AI article writing software and copywriting AI tools. Everyone and her
Happily Ever After: Top Tips For Building A Brand Story That Converts
Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing
How To Become A Freelance Writer: All You Need To Know
The digital age has created a demand for talented writers, opening up vast opportunities for those aspiring to become freelance
Perfect SEO Content Length: How Long Should A Blog Be?
In the vast and ever-evolving landscape of search engine optimization (SEO), one question that often arises is, "How long should a blog be for SEO?" The length of your content can play a significant role in determining its search engine rankings and overall visibility. While there is no definitive answer
What Is A Signature Service? And How To Identify The Best One For Your Business
In the relentless pursuit of success within a fiercely competitive business landscape, companies are compelled to transcend mediocrity and redefine excellence. One strategy that has emerged as a beacon of differentiation is the implementation of "signature services." These extraordinary experiences have become catalysts for transformative change, propelling businesses to unparalleled
Incentivise And Conquer: Driving Leads With Opt-In Incentives
Take a look at the menu on this site. Notice the tab called Freebies? Have you clicked on it? Have you explored the various things I have available to help you in your business? Have you signed up for any of them? If so, you already know how to drive
Why Your USP Is More Important Than Ever (And How To Use It)
In today's dynamic and highly competitive business landscape, it is more important than ever for companies to stand out and differentiate themselves from the crowd. The Unique Selling Proposition (USP) has emerged as a vital element for success in capturing customer attention and loyalty. In this blog post, we will
Top 3 Website Mistakes Ruining Your Profitability (And How To Fix Them)
Why are websites so….complicated? We all know we need one, but many of us aren't quite sure why. Once we have one, we're not entirely sure what to do with them. They need to rank on Google and other SERPs, but nobody can figure out how SEO works. All you
How To Easily Benchmark Your SEO To Make Sure It’s TRULY Successful
There are a few questions I get asked all the time. How long will it take for my SEO to work? How will I know it's working? How do I measure how successful it is? The short answer is simple: benchmark your SEO using key performance indicators (KPIs) to measure
How To Define Thought Leadership For Your Niche And Lead Your Industry
There’s a reason I spend quite a bit of time talking about thought leadership content; it’s super powerful. Many of my clients come to me purely for the creation of pieces that position them as thought leaders in their niche, and many of those who don’t end up asking for
Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential
SEO rankings are a subject of obsession for most business owners, and for good reason. Where you rank on SERPs determines how many people see and find your business through organic search. And organic leads are the holy grail. Why? You don’t have to pay for them individually as you
5 Reasons You Need A Content Plan For 2023
Winter is coming. In fact, as I type this, the heaters are battling to warm the office up in the face of sub-zero temperatures, and Dexter still has snow speckling his coat after a quick jaunt outside. Of course, all this can only mean one thing - New Year is
Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable
If there's one thing I truly detest about being a business owner, it's dealing with numbers. Honestly, I hate numbers. They fill me with visceral dread. I'm an intelligent, independent woman, yet I can only wrap my head around basic maths some days. Don't ask me why. I managed to
Repurposing Guide: How To Easily Repurpose Your Content For Social
From the moment you have a website (if not before), you're likely to obsess over your content and where it ranks in SERPs. Getting your site visible is of paramount importance, and for that, you need content. Regular blogging is the name of the game, but we all know how
How To Use Thought Leadership Content Marketing To Quash The Competition
Thought leadership content marketing combines some of the most successful weapons in your arsenal to promote your business. It's a high-investment strategy that will require you to spend a lot of time or a good chunk of change creating the required content. That said, it's well worth the effort. Thought
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
How To Craft The Perfect Copy For Your Business
When you’re running a business and have a million things to do, writing copy for your business is often overlooked. You know you need it, but everything else seems to be more urgent, or more likely to start bringing in the money. Many new businesses (and even established ones) whack
What Is A Ghostwriter And How Can I Use One In My Business?
You may or may not know by now that in addition to being a kick-ass copywriter I'm also a fantasy author, with a penchant for Gothic horror. As such, when people ask me what kind of writer I am and how I make a living I like to be suitably cryptic