The Journal
Copywriting & Content Marketing Articles By Freelancer Hazel Butler
What’s The Process When Working With A Copywriter?
If you’ve worked with a copywriter before you likely know there’s a ‘process’. If you’re new to hiring a copywriter then you’re probably not quite sure what to expect. In some ways, the copywriting process
The Cost Of Hiring A Copywriter And Why You’re Asking The Wrong Question
If you’ve already weighed the pros and cons of working with a copywriter, and made the decision to hire one,
3 Types Of Copywriter (And How They Benefit Your Business)
If you’re looking to hire a copywriter for your business, there are a lot of pros and cons to consider.
Typing Monkeys And Profit: The Pros And Cons Of Hiring A Copywriter
Running a business is one of the most stressful experiences, but it’s also one of the most rewarding, once you
How To Hire A Copywriter To Boost Your Business
Running a business is a full-on experience. Marketing a business is a full-time job all on its own. If you don’t have the luxury of a time turner or an in-house member of staff dedicated to your marketing, there’s one thing - more than anything else - that you’re really
What To Look For In A Technical Writer
If you’re a tech brand gearing up to hire the perfect wordsmith you’re probably wondering what to look for in a technical writer. Even if you’ve hired tech authors before, you’re about to make a substantial investment in your brand through this hire, and it’s natural to want to get
7 Powerful Lessons From My Work With The BBC
Starting a vlog for my business was a HUGE goal I had for years that never quite seemed to happen. I dabbled in vlogging as part of various ventures, but never quite managed the powerful weekly post schedule I envisioned. When I decided I needed to refocus my business exclusively
5 Killer Ways Your Lead Magnets Can Engage Your List
When I say ‘lead magnets’ the first thing that jumps into your head is likely ‘list building’. If you’re not already familiar with the concept of creating incredibly high-value optins like eBooks, mini video courses, and quizzes, and offering them to your audience for free in exchange for their subscription
4 Super Weird Habits To Exploit For Better Content Promotion
Without doubt the hardest part of content marketing for many entrepreneurs is not actually creating your content. Not that there aren’t challenges inherent to the creation process, there certainly are, but there are simple (albeit time-consuming or pricey) solutions to those challenges. You either learn new skills, or pay someone
How To Monetise Your Blog: The Ultimate Guide
I got into a conversation with a fellow freelance writer the other day about the value of the services we offer. How much can you really justify charging for a blog post? There are a lot of ways to price up a writing service - by the word, by the
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
What Is Copywriting And How Can It Skyrocket My Business?
What is Copywriting? If you're in business - even as a fledgling entrepreneur - the odds are you've heard of copywriting. You've probably been told you need it, that it's important. But exactly what is copywriting, and why is it so important for your business? Copywriting is an essential aspect
Content Mills: The Pit Falls Of The Word Mines
When you're running a business and have, like, a million thing to do, regular blogging is tough. Hiring a copywriter is a tempting prospect. Whether it's for one post here and there, or on a regular basis, knowing there's someone to lift that burden is a serious comfort. It's a godsend. But
Looking for even more of me? You’ll find more of my articles over on Acrylic Digital…