The Copywriter Blog
Copywriting & Content Marketing Journal By Freelancer Copywriter Hazel Butler
How To Rank On Google: The #1 Key To Lasting Business Success
When I started my first business over a decade ago, my main concern was elementary: how to rank on Google? It was an all-consuming obsession. Getting my (incredibly crap) first website to rank. Why? Because
How To Craft A Powerful Brand Story That Boosts Business Success
Having a powerful brand story is something many businesses think they have, but don’t. It’s a thing other businesses know
3 Reasons Why Great Business Leads Start With A Killer Website
How many of you are currently chugging along in business wondering what is eluding you when it comes to attracting
How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term
The concept of tribes has been used in marketing for years. Build a tribe, create a successful business. Seth Godin
Brand Ambassadors And Super Fans: All You Need To Know
A huge part of a copywriter’s job is helping their clients raise brand awareness. As most business owners are well aware, positive word of mouth, encouraging repeat business and working with brand ambassadors are great ways to raise visibility and brand awareness. What many fail to realise, however, is just
How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up
For over a decade, I’ve been running my own business, creating content for other business owners, and networking and socialising in the business world. Four years of that were also spent as Head of Marketing at a digital agency, giving further insights into running a team and a business. The
When To Outsource Content Creation Like A Boss (And When To DIY)
The content you create in your business can often feel like a highly personal affair. You often don’t want to outsource content creation. If you’re a solopreneur, this is doubly true. But often, even with a team, creating content like blogs, social media posts, videos and newsletters can feel like
How To Create Meaningful Thought Leadership Content And Drive Powerful Change
Thought leadership has been one of the significant buzz terms in business for some time. Every business or entrepreneur with their sights set on becoming an industry leader has at some point Google how, exactly, you’re supposed to do that. How did the big dogs get so big? What makes
How To Easily Check Your Keyword Rankings (And Boost Them)
Checking your keyword rankings can be a tricky business if you don’t know how. But, knowing where your business ranks in Google SERPS is perhaps the single most important metric to monitor and improve in your business? Why? 70% of marketers agree that SEO is more effective at driving
How To Be Authentic In Your Content Creation (And Why You Need To Be)
Have you ever noticed how many buzz words there are in business? Like, sometimes I think entrepreneurs are secretly just a collective of bees. We’re inundated with them. Words like ‘synergy’ and ‘resonate’. They’re almost always used in the wrong context so they become meaningless, bordering on ludicrous. Or phrases
The Power Of Signature Moments And How To Easily Deliver Them
Nothing quite beats the satisfaction of a ping on your phone telling you a freshly drawn-up contract has been signed. I love the thrill of landing a new client. The excitement of getting to know their brand and plotting out what I’ll do for them. The sheer joy of having
How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 2022
Looking for creative ways to generate sales leads? Most of us are. Yet the mindset we have surrounding sales and revenue generation can play a huge role in how we approach it. For business owners, the greatest concern is generally how to generate sales. For marketers and social media types,
How To Easily Find Your USP (HINT: It’s Not What You Think)
When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve
Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money
The simplest brand awareness definition is that it's the number of people who know your brand exists and, consequently, have the potential to buy from you. The greater awareness of your brand, the more people buy from you, and the more money you make. Sounds simple, right? Well, in many
Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)
Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had
Top 4 Must-Know SEO KPIs To Measure Your Success
If you’re new here, you’ve likely not heard me discuss the mercurial omnipotence of the Google Gods. Deities, in general, are problematic, particularly when gathered together in a pantheon (seriously, take a look at the Greek lot). At present, the Google gods (by which I mean the 200 plus factors Google’s SEO
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
What Is A Ghostwriter And How Can I Use One In My Business?
You may or may not know by now that in addition to being a kick-ass copywriter I'm also a fantasy author, with a penchant for Gothic horror. As such, when people ask me what kind of writer I am and how I make a living I like to be suitably cryptic
What Is Copywriting? How To Skyrocket Your Business
What is Copywriting? If you're in business - even as a fledgling entrepreneur - the odds are you've heard of copywriting. You've probably been told you need it, that it's important. But exactly what is copywriting, and why is it so important for your business? Copywriting is an essential aspect