The Copywriter Blog
Copywriting & Content Marketing Journal By Freelancer Copywriter Hazel Butler
Top 3 Website Mistakes Ruining Your Profitability (And How To Fix Them)
Why are websites so….complicated? We all know we need one, but many of us aren't quite sure why. Once we have one, we're not entirely sure what to do with them. They need to rank
How To Easily Benchmark Your SEO To Make Sure It’s TRULY Successful
There are a few questions I get asked all the time. How long will it take for my SEO to
How To Define Thought Leadership For Your Niche And Lead Your Industry
There’s a reason I spend quite a bit of time talking about thought leadership content; it’s super powerful. Many of
Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential
SEO rankings are a subject of obsession for most business owners, and for good reason. Where you rank on SERPs
5 Reasons You Need A Content Plan For 2023
Winter is coming. In fact, as I type this, the heaters are battling to warm the office up in the face of sub-zero temperatures, and Dexter still has snow speckling his coat after a quick jaunt outside. Of course, all this can only mean one thing - New Year is
Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable
If there's one thing I truly detest about being a business owner, it's dealing with numbers. Honestly, I hate numbers. They fill me with visceral dread. I'm an intelligent, independent woman, yet I can only wrap my head around basic maths some days. Don't ask me why. I managed to
Repurposing Guide: How To Easily Repurpose Your Content For Social
From the moment you have a website (if not before), you're likely to obsess over your content and where it ranks in SERPs. Getting your site visible is of paramount importance, and for that, you need content. Regular blogging is the name of the game, but we all know how
How To Use Thought Leadership Content Marketing To Quash The Competition
Thought leadership content marketing combines some of the most successful weapons in your arsenal to promote your business. It's a high-investment strategy that will require you to spend a lot of time or a good chunk of change creating the required content. That said, it's well worth the effort. Thought
How To Rank On Google: The #1 Key To Lasting Business Success
When I started my first business over a decade ago, my main concern was elementary: how to rank on Google? It was an all-consuming obsession. Getting my (incredibly crap) first website to rank. Why? Because I was just starting, I had zero money for marketing or ads, I’d built that
How To Craft A Powerful Brand Story That Boosts Business Success
Having a powerful brand story is something many businesses think they have, but don’t. It’s a thing other businesses know they need, but haven’t quite got around to yet, An element of the marketing puzzle that many more are aware of but don’t deem overly important. And an investment that
3 Reasons Why Great Business Leads Start With A Killer Website
How many of you are currently chugging along in business wondering what is eluding you when it comes to attracting great business leads? And how many of you have paused, while pondering how to attract more and/or better leads, and looked at your website? Now, how many of you have
How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term
The concept of tribes has been used in marketing for years. Build a tribe, create a successful business. Seth Godin famously described a tribe in a marketing context in his book (coincidentally entitled, Tribes: We Need You To Lead Us) as “a group of people connected to one another, connected
Brand Ambassadors And Super Fans: All You Need To Know
A huge part of a copywriter’s job is helping their clients raise brand awareness. As most business owners are well aware, positive word of mouth, encouraging repeat business and working with brand ambassadors are great ways to raise visibility and brand awareness. What many fail to realise, however, is just
How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up
For over a decade, I’ve been running my own business, creating content for other business owners, and networking and socialising in the business world. Four years of that were also spent as Head of Marketing at a digital agency, giving further insights into running a team and a business. The
When To Outsource Content Creation Like A Boss (And When To DIY)
The content you create in your business can often feel like a highly personal affair. You often don’t want to outsource content creation. If you’re a solopreneur, this is doubly true. But often, even with a team, creating content like blogs, social media posts, videos and newsletters can feel like
How To Create Meaningful Thought Leadership Content And Drive Powerful Change
Thought leadership has been one of the significant buzz terms in business for some time. Every business or entrepreneur with their sights set on becoming an industry leader has at some point Google how, exactly, you’re supposed to do that. How did the big dogs get so big? What makes
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
What Is A Ghostwriter And How Can I Use One In My Business?
You may or may not know by now that in addition to being a kick-ass copywriter I'm also a fantasy author, with a penchant for Gothic horror. As such, when people ask me what kind of writer I am and how I make a living I like to be suitably cryptic
What Is Copywriting? How To Skyrocket Your Business
What is Copywriting? If you're in business - even as a fledgling entrepreneur - the odds are you've heard of copywriting. You've probably been told you need it, that it's important. But exactly what is copywriting, and why is it so important for your business? Copywriting is an essential aspect