I work as a freelance copywriter for space analytics experts, Density, and I have to say they have one of the coolest services I’ve come across. Working with businesses to analyse and optimise the way they use the physical space in their offices, this is one client that’s just a joy to write for. Why? Because their content strategy hinges on 100% value. There’s no 80/20 rule going on here, they don’t want calls to action dotted throughout their content. They have no interest in me writing content that explains their services or what they do. Instead, they want purely value-driven content that discusses topical issues that business owners will find interesting and helpful.
This has ranged from topics including how big tech companies are planning to return to work post-pandemic, to the rise of hybrid working teams and the best ways of optimising this working model and everything in between. I’ve interviewed some seriously cool pros, and got to write about Hygge in the workplace.
It’s So Cool Being A Freelance Copywriter For Space Analytics Experts
It is so refreshing to work for a company that understands the value of valuable content. Who comprehend that you don’t need to constantly sell to people to get them to buy from you. All you need to do is give them useful information. They will naturally be curious about what you do, and look. If they’re interested, they will call, or email, or buy something. And all the while they will feel zero pressure, zero push, and have a very high opinion of your organisation.