About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

How To Be Authentic In Your Content Creation (And Why You Need To Be)

2022-06-21T21:11:36+01:00

Have you ever noticed how many buzz words there are in business? Like, sometimes I think entrepreneurs are secretly just a collective of bees. We’re inundated with them. Words like ‘synergy’ and ‘resonate’. They’re almost always used in the wrong context so they become meaningless, bordering on ludicrous. Or phrases like ‘return on investment’ and

How To Be Authentic In Your Content Creation (And Why You Need To Be)2022-06-21T21:11:36+01:00

How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 2022

2022-06-13T13:49:45+01:00

Looking for creative ways to generate sales leads? Most of us are. Yet the mindset we have surrounding sales and revenue generation can play a huge role in how we approach it. For business owners, the greatest concern is generally how to generate sales. For marketers and social media types, it’s usually how to gain

How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 20222022-06-13T13:49:45+01:00

The Power Of Signature Moments And How To Easily Deliver Them

2022-06-13T13:56:47+01:00

Nothing quite beats the satisfaction of a ping on your phone telling you a freshly drawn-up contract has been signed. I love the thrill of landing a new client. The excitement of getting to know their brand and plotting out what I’ll do for them. The sheer joy of having someone new to write for. 

The Power Of Signature Moments And How To Easily Deliver Them2022-06-13T13:56:47+01:00

How To Easily Find Your Real USP (HINT: It’s Not What You Think)

2022-05-30T18:42:50+01:00

When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve it. Then, I can build

How To Easily Find Your Real USP (HINT: It’s Not What You Think)2022-05-30T18:42:50+01:00

Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money

2022-05-24T15:58:20+01:00

The simplest brand awareness definition is that it's the number of people who know your brand exists and, consequently, have the potential to buy from you. The greater awareness of your brand, the more people buy from you, and the more money you make. Sounds simple, right? Well, in many respects it is. But there’s

Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money2022-05-24T15:58:20+01:00

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)

2022-02-25T20:10:30+00:00

Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had regularly with many of them

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)2022-02-25T20:10:30+00:00

Top 4 Must-Know SEO KPIs To Measure Your Success

2022-02-22T16:25:37+00:00

If you’re new here, you’ve likely not heard me discuss the mercurial omnipotence of the Google Gods. Deities, in general, are problematic, particularly when gathered together in a pantheon (seriously, take a look at the Greek lot). At present, the Google gods (by which I mean the 200 plus factors Google’s SEO ranking algorithm uses to determine

Top 4 Must-Know SEO KPIs To Measure Your Success2022-02-22T16:25:37+00:00

Thought Leadership: Meaning, Examples And How To Be A Thought Leader

2022-01-20T22:51:02+00:00

What’s the difference between success and failure? Fame and mediocrity? A faithful following of devoted fans and tumbleweed breezing through your website and social media platforms? Charisma is certainly a big part of it. Those big personalities that we can’t quite get enough off. We hang off their every word and wish we were half

Thought Leadership: Meaning, Examples And How To Be A Thought Leader2022-01-20T22:51:02+00:00

How A Shit Web Page Ranking Is Ruining Your Success

2022-01-17T11:38:03+00:00

Ten plus years of speaking to clients running businesses across every imaginable industry, and the one thing they have in common is a drive to succeed. Many business owners tie their success to their SERP position, and they are obsessed with SERP rankings across their site.  They come to me because they want content that

How A Shit Web Page Ranking Is Ruining Your Success2022-01-17T11:38:03+00:00

What’s The Process When Working With A Copywriter?

2021-07-09T23:21:59+01:00

If you’ve worked with a copywriter before you likely know there’s a ‘process’. If you’re new to hiring a copywriter then you’re probably not quite sure what to expect. In some ways, the copywriting process is the same no matter who you work with - you brief, they write, you check, they edit, you approve.

What’s The Process When Working With A Copywriter?2021-07-09T23:21:59+01:00

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