In the wild, wild world of advertising and marketing, where brands are locked in an epic battle for attention, it's survival of the quirkiest. Forget the old, stuffy copywriting techniques that put people to sleep faster than a boring lecture on the history of paperclips. In this age of authenticity and craving unique experiences, embracing
There’s been a huge amount of hype lately around AI article writing software and copywriting AI tools. Everyone and her wife seems to be voicing an opinion about ChatGPT, and I’ve had not one but two clients send me blog posts generated by artificial intelligence writing software to ask if they’re okay to post. The
Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing individually, but when you put them together you get the Reese’s Pieces of assets: a brand story. Creating a brand story is one of the best investments you can make in your business. It doesn’t
The digital age has created a demand for talented writers, opening up vast opportunities for those aspiring to become freelance writers. Freelancing offers flexibility, creativity, and the potential for a fulfilling career. However, breaking into the field can be challenging without the right knowledge and guidance. I often get asked how to become a freelance
In the vast and ever-evolving landscape of search engine optimization (SEO), one question that often arises is, "How long should a blog be for SEO?" The length of your content can play a significant role in determining its search engine rankings and overall visibility. While there is no definitive answer to this question, understanding the
In the relentless pursuit of success within a fiercely competitive business landscape, companies are compelled to transcend mediocrity and redefine excellence. One strategy that has emerged as a beacon of differentiation is the implementation of "signature services." These extraordinary experiences have become catalysts for transformative change, propelling businesses to unparalleled heights of success. In this
Take a look at the menu on this site. Notice the tab called Freebies? Have you clicked on it? Have you explored the various things I have available to help you in your business? Have you signed up for any of them? If so, you already know how to drive leads with opt-in incentives, because
In today's dynamic and highly competitive business landscape, it is more important than ever for companies to stand out and differentiate themselves from the crowd. The Unique Selling Proposition (USP) has emerged as a vital element for success in capturing customer attention and loyalty. In this blog post, we will explore why having a compelling
Why are websites so….complicated? We all know we need one, but many of us aren't quite sure why. Once we have one, we're not entirely sure what to do with them. They need to rank on Google and other SERPs, but nobody can figure out how SEO works. All you want is for your website
There are a few questions I get asked all the time. How long will it take for my SEO to work? How will I know it's working? How do I measure how successful it is? The short answer is simple: benchmark your SEO using key performance indicators (KPIs) to measure and optimise your ROI. But
