About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

I Used AI Writing Software So You Don’t Have To (AKA 12 Reasons ChatGPT Sucks)

2023-05-27T10:14:27+01:00

There’s been a huge amount of hype lately around AI article writing software and copywriting AI tools. Everyone and her wife seems to be voicing an opinion about ChatGPT, and I’ve had not one but two clients send me blog posts generated by artificial intelligence writing software to ask if they’re okay to post. The

I Used AI Writing Software So You Don’t Have To (AKA 12 Reasons ChatGPT Sucks)2023-05-27T10:14:27+01:00

Happily Ever After: Top Tips For Building A Brand Story That Converts

2023-05-24T16:14:22+01:00

Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing individually, but when you put them together you get the Reese’s Pieces of assets: a brand story. Creating a brand story is one of the best investments you can make in your business. It doesn’t

Happily Ever After: Top Tips For Building A Brand Story That Converts2023-05-24T16:14:22+01:00

Top 3 Website Mistakes Ruining Your Profitability (And How To Fix Them)

2023-02-07T13:35:19+00:00

Why are websites so….complicated? We all know we need one, but many of us aren't quite sure why. Once we have one, we're not entirely sure what to do with them. They need to rank on Google and other SERPs, but nobody can figure out how SEO works. All you want is for your website

Top 3 Website Mistakes Ruining Your Profitability (And How To Fix Them)2023-02-07T13:35:19+00:00

How To Easily Benchmark Your SEO To Make Sure It’s TRULY Successful

2023-02-06T17:38:41+00:00

There are a few questions I get asked all the time. How long will it take for my SEO to work? How will I know it's working? How do I measure how successful it is? The short answer is simple: benchmark your SEO using key performance indicators (KPIs) to measure and optimise your ROI. But

How To Easily Benchmark Your SEO To Make Sure It’s TRULY Successful2023-02-06T17:38:41+00:00

How To Define Thought Leadership For Your Niche And Lead Your Industry

2023-01-23T21:07:00+00:00

There’s a reason I spend quite a bit of time talking about thought leadership content; it’s super powerful. Many of my clients come to me purely for the creation of pieces that position them as thought leaders in their niche, and many of those who don’t end up asking for it. If you’re building a

How To Define Thought Leadership For Your Niche And Lead Your Industry2023-01-23T21:07:00+00:00

Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential

2023-01-13T14:44:58+00:00

SEO rankings are a subject of obsession for most business owners, and for good reason. Where you rank on SERPs determines how many people see and find your business through organic search. And organic leads are the holy grail. Why? You don’t have to pay for them individually as you would with leads coming from

Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential2023-01-13T14:44:58+00:00

Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable

2022-12-16T15:35:25+00:00

If there's one thing I truly detest about being a business owner, it's dealing with numbers. Honestly, I hate numbers. They fill me with visceral dread. I'm an intelligent, independent woman, yet I can only wrap my head around basic maths some days. Don't ask me why. I managed to get a B in my

Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable2022-12-16T15:35:25+00:00

Repurposing Guide: How To Easily Repurpose Your Content For Social

2022-12-15T17:30:16+00:00

From the moment you have a website (if not before), you're likely to obsess over your content and where it ranks in SERPs. Getting your site visible is of paramount importance, and for that, you need content. Regular blogging is the name of the game, but we all know how annoying that can be. Writing

Repurposing Guide: How To Easily Repurpose Your Content For Social2022-12-15T17:30:16+00:00

How To Use Thought Leadership Content Marketing To Quash The Competition

2022-12-15T13:14:12+00:00

Thought leadership content marketing combines some of the most successful weapons in your arsenal to promote your business. It's a high-investment strategy that will require you to spend a lot of time or a good chunk of change creating the required content. That said, it's well worth the effort.  Thought leadership content has the power

How To Use Thought Leadership Content Marketing To Quash The Competition2022-12-15T13:14:12+00:00

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