About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

Navigating Risks to Build a Thriving Hospitality Business

2024-10-15T10:03:05+01:00

These days every café, hotel, and restaurant is vying for attention, effective marketing can be the make-or-break factor that ensures a business not only survives but thrives. Today, we delve into the intricacies of operating a successful hospitality business, focusing not only on the operational risks but also on how these challenges can be turned

Navigating Risks to Build a Thriving Hospitality Business2024-10-15T10:03:05+01:00

How to Start a Travel Blog: Tips for Making Money & Growing Your Audience

2024-10-02T15:22:17+01:00

The world has shrunk. The days of spending weeks on end sailing to far-flung destinations have long since given way to the age of social media and last-minute travel deals. Every exotic location is now on your For You Page and flights are at your fingertips. Exploring the globe and experiencing new cultures has never

How to Start a Travel Blog: Tips for Making Money & Growing Your Audience2024-10-02T15:22:17+01:00

7 Sites To Guest Post On And Easily Boost Your Visibility

2024-10-15T10:09:58+01:00

Today, I’m excited to share with you an updated selection of exceptional websites for guest posting that will help you build your tribe and broaden your reach in 2024. I originally wrote this several years ago (you’ll notice the video is old! I’ll get that updated when I can. Incidentally, I originally discussed this in

7 Sites To Guest Post On And Easily Boost Your Visibility2024-10-15T10:09:58+01:00

Embracing Quirkiness: How Unconventional Copy Captivates Audiences

2023-09-01T12:35:55+01:00

In the wild, wild world of advertising and marketing, where brands are locked in an epic battle for attention, it's survival of the quirkiest. Forget the old, stuffy copywriting techniques that put people to sleep faster than a boring lecture on the history of paperclips. In this age of authenticity and craving unique experiences, embracing

Embracing Quirkiness: How Unconventional Copy Captivates Audiences2023-09-01T12:35:55+01:00

I Used AI Writing Software So You Don’t Have To (AKA 12 Reasons ChatGPT Sucks)

2023-09-01T12:35:55+01:00

There’s been a huge amount of hype lately around AI article writing software and copywriting AI tools. Everyone and her wife seems to be voicing an opinion about ChatGPT, and I’ve had not one but two clients send me blog posts generated by artificial intelligence writing software to ask if they’re okay to post. The

I Used AI Writing Software So You Don’t Have To (AKA 12 Reasons ChatGPT Sucks)2023-09-01T12:35:55+01:00

Happily Ever After: Top Tips For Building A Brand Story That Converts

2023-09-01T12:35:55+01:00

Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing individually, but when you put them together you get the Reese’s Pieces of assets: a brand story. Creating a brand story is one of the best investments you can make in your business. It doesn’t

Happily Ever After: Top Tips For Building A Brand Story That Converts2023-09-01T12:35:55+01:00

How To Become A Freelance Writer: All You Need To Know

2023-09-01T12:35:56+01:00

The digital age has created a demand for talented writers, opening up vast opportunities for those aspiring to become freelance writers. Freelancing offers flexibility, creativity, and the potential for a fulfilling career. However, breaking into the field can be challenging without the right knowledge and guidance. I often get asked how to become a freelance

How To Become A Freelance Writer: All You Need To Know2023-09-01T12:35:56+01:00

Perfect SEO Content Length: How Long Should A Blog Be?

2023-09-01T12:35:56+01:00

In the vast and ever-evolving landscape of search engine optimization (SEO), one question that often arises is, "How long should a blog be for SEO?" The length of your content can play a significant role in determining its search engine rankings and overall visibility. While there is no definitive answer to this question, understanding the

Perfect SEO Content Length: How Long Should A Blog Be?2023-09-01T12:35:56+01:00

What Is A Signature Service? And How To Identify The Best One For Your Business

2023-09-01T12:35:56+01:00

In the relentless pursuit of success within a fiercely competitive business landscape, companies are compelled to transcend mediocrity and redefine excellence. One strategy that has emerged as a beacon of differentiation is the implementation of "signature services." These extraordinary experiences have become catalysts for transformative change, propelling businesses to unparalleled heights of success. In this

What Is A Signature Service? And How To Identify The Best One For Your Business2023-09-01T12:35:56+01:00

Incentivise And Conquer: Driving Leads With Opt-In Incentives

2023-09-01T12:35:57+01:00

Take a look at the menu on this site. Notice the tab called Freebies? Have you clicked on it? Have you explored the various things I have available to help you in your business? Have you signed up for any of them? If so, you already know how to drive leads with opt-in incentives, because

Incentivise And Conquer: Driving Leads With Opt-In Incentives2023-09-01T12:35:57+01:00

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