About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

How To Rank On Google: The #1 Key To Lasting Business Success

2022-11-20T18:26:10+00:00

When I started my first business over a decade ago, my main concern was elementary: how to rank on Google? It was an all-consuming obsession. Getting my (incredibly crap) first website to rank. Why? Because I was just starting, I had zero money for marketing or ads, I’d built that website myself (hence it being

How To Rank On Google: The #1 Key To Lasting Business Success2022-11-20T18:26:10+00:00

How To Craft A Powerful Brand Story That Boosts Business Success

2022-10-25T21:35:33+01:00

Having a powerful brand story is something many businesses think they have, but don’t. It’s a thing other businesses know they need, but haven’t quite got around to yet, An element of the marketing puzzle that many more are aware of but don’t deem overly important. And an investment that a lot of businesses have

How To Craft A Powerful Brand Story That Boosts Business Success2022-10-25T21:35:33+01:00

3 Reasons Why Great Business Leads Start With A Killer Website

2022-09-29T12:52:51+01:00

How many of you are currently chugging along in business wondering what is eluding you when it comes to attracting great business leads? And how many of you have paused, while pondering how to attract more and/or better leads, and looked at your website? Now, how many of you have thought, “Huh, if I want

3 Reasons Why Great Business Leads Start With A Killer Website2022-09-29T12:52:51+01:00

How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term

2022-09-27T12:20:32+01:00

The concept of tribes has been used in marketing for years. Build a tribe, create a successful business. Seth Godin famously described a tribe in a marketing context in his book (coincidentally entitled, Tribes: We Need You To Lead Us) as “a group of people connected to one another, connected to a leader, and connected

How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term2022-09-27T12:20:32+01:00

Brand Ambassadors And Super Fans: All You Need To Know

2022-09-27T12:23:31+01:00

A huge part of a copywriter’s job is helping their clients raise brand awareness. As most business owners are well aware, positive word of mouth, encouraging repeat business and working with brand ambassadors are great ways to raise visibility and brand awareness. What many fail to realise, however, is just how integral your copywriter is

Brand Ambassadors And Super Fans: All You Need To Know2022-09-27T12:23:31+01:00

How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up

2022-08-15T13:29:19+01:00

For over a decade, I’ve been running my own business, creating content for other business owners, and networking and socialising in the business world. Four years of that were also spent as Head of Marketing at a digital agency, giving further insights into running a team and a business. The funny thing about spending so

How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up2022-08-15T13:29:19+01:00

When To Outsource Content Creation Like A Boss (And When To DIY)

2022-08-14T22:26:43+01:00

The content you create in your business can often feel like a highly personal affair. You often don’t want to outsource content creation. If you’re a solopreneur, this is doubly true. But often, even with a team, creating content like blogs, social media posts, videos and newsletters can feel like something that needs to stay

When To Outsource Content Creation Like A Boss (And When To DIY)2022-08-14T22:26:43+01:00

How To Create Meaningful Thought Leadership Content And Drive Powerful Change

2022-08-14T17:57:39+01:00

Thought leadership has been one of the significant buzz terms in business for some time. Every business or entrepreneur with their sights set on becoming an industry leader has at some point Google how, exactly, you’re supposed to do that. How did the big dogs get so big? What makes the likes of Brené Brown,

How To Create Meaningful Thought Leadership Content And Drive Powerful Change2022-08-14T17:57:39+01:00

How To Easily Check Your Keyword Rankings (And Boost Them)

2022-10-13T11:22:52+01:00

Checking your keyword rankings can be a tricky business if you don’t know how. But, knowing where your business ranks in Google SERPS is perhaps the single most important metric to monitor and improve in your business?  Why? 70% of marketers agree that SEO is more effective at driving traffic than outbound methods. Effective

How To Easily Check Your Keyword Rankings (And Boost Them)2022-10-13T11:22:52+01:00

How To Be Authentic In Your Content Creation (And Why You Need To Be)

2022-09-27T12:25:01+01:00

Have you ever noticed how many buzz words there are in business? Like, sometimes I think entrepreneurs are secretly just a collective of bees. We’re inundated with them. Words like ‘synergy’ and ‘resonate’. They’re almost always used in the wrong context so they become meaningless, bordering on ludicrous. Or phrases like ‘return on investment’ and

How To Be Authentic In Your Content Creation (And Why You Need To Be)2022-09-27T12:25:01+01:00

Title