There’s been a huge amount of hype lately around AI article writing software and copywriting AI tools. Everyone and her wife seems to be voicing an opinion about ChatGPT, and I’ve had not one but two clients send me blog posts generated by artificial intelligence writing software to ask if they’re okay to post. The
Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing individually, but when you put them together you get the Reese’s Pieces of assets: a brand story. Creating a brand story is one of the best investments you can make in your business. It doesn’t
Why are websites so….complicated? We all know we need one, but many of us aren't quite sure why. Once we have one, we're not entirely sure what to do with them. They need to rank on Google and other SERPs, but nobody can figure out how SEO works. All you want is for your website
There are a few questions I get asked all the time. How long will it take for my SEO to work? How will I know it's working? How do I measure how successful it is? The short answer is simple: benchmark your SEO using key performance indicators (KPIs) to measure and optimise your ROI. But
There’s a reason I spend quite a bit of time talking about thought leadership content; it’s super powerful. Many of my clients come to me purely for the creation of pieces that position them as thought leaders in their niche, and many of those who don’t end up asking for it. If you’re building a
SEO rankings are a subject of obsession for most business owners, and for good reason. Where you rank on SERPs determines how many people see and find your business through organic search. And organic leads are the holy grail. Why? You don’t have to pay for them individually as you would with leads coming from
Winter is coming. In fact, as I type this, the heaters are battling to warm the office up in the face of sub-zero temperatures, and Dexter still has snow speckling his coat after a quick jaunt outside. Of course, all this can only mean one thing - New Year is pretty close. And if you're
If there's one thing I truly detest about being a business owner, it's dealing with numbers. Honestly, I hate numbers. They fill me with visceral dread. I'm an intelligent, independent woman, yet I can only wrap my head around basic maths some days. Don't ask me why. I managed to get a B in my
From the moment you have a website (if not before), you're likely to obsess over your content and where it ranks in SERPs. Getting your site visible is of paramount importance, and for that, you need content. Regular blogging is the name of the game, but we all know how annoying that can be. Writing
Thought leadership content marketing combines some of the most successful weapons in your arsenal to promote your business. It's a high-investment strategy that will require you to spend a lot of time or a good chunk of change creating the required content. That said, it's well worth the effort. Thought leadership content has the power
