About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up

2022-08-15T13:29:19+01:00

For over a decade, I’ve been running my own business, creating content for other business owners, and networking and socialising in the business world. Four years of that were also spent as Head of Marketing at a digital agency, giving further insights into running a team and a business. The funny thing about spending so

How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up2022-08-15T13:29:19+01:00

When To Outsource Content Creation Like A Boss (And When To DIY)

2022-08-14T22:26:43+01:00

The content you create in your business can often feel like a highly personal affair. You often don’t want to outsource content creation. If you’re a solopreneur, this is doubly true. But often, even with a team, creating content like blogs, social media posts, videos and newsletters can feel like something that needs to stay

When To Outsource Content Creation Like A Boss (And When To DIY)2022-08-14T22:26:43+01:00

How To Create Meaningful Thought Leadership Content And Drive Powerful Change

2022-08-14T17:57:39+01:00

Thought leadership has been one of the significant buzz terms in business for some time. Every business or entrepreneur with their sights set on becoming an industry leader has at some point Google how, exactly, you’re supposed to do that. How did the big dogs get so big? What makes the likes of Brené Brown,

How To Create Meaningful Thought Leadership Content And Drive Powerful Change2022-08-14T17:57:39+01:00

How To Be Authentic In Your Content Creation (And Why You Need To Be)

2022-07-13T10:56:00+01:00

Have you ever noticed how many buzz words there are in business? Like, sometimes I think entrepreneurs are secretly just a collective of bees. We’re inundated with them. Words like ‘synergy’ and ‘resonate’. They’re almost always used in the wrong context so they become meaningless, bordering on ludicrous. Or phrases like ‘return on investment’ and

How To Be Authentic In Your Content Creation (And Why You Need To Be)2022-07-13T10:56:00+01:00

How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 2022

2022-06-13T13:49:45+01:00

Looking for creative ways to generate sales leads? Most of us are. Yet the mindset we have surrounding sales and revenue generation can play a huge role in how we approach it. For business owners, the greatest concern is generally how to generate sales. For marketers and social media types, it’s usually how to gain

How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 20222022-06-13T13:49:45+01:00

The Power Of Signature Moments And How To Easily Deliver Them

2022-06-13T13:56:47+01:00

Nothing quite beats the satisfaction of a ping on your phone telling you a freshly drawn-up contract has been signed. I love the thrill of landing a new client. The excitement of getting to know their brand and plotting out what I’ll do for them. The sheer joy of having someone new to write for. 

The Power Of Signature Moments And How To Easily Deliver Them2022-06-13T13:56:47+01:00

How To Easily Find Your USP (HINT: It’s Not What You Think)

2022-07-15T10:47:40+01:00

When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve it. Then, I can build

How To Easily Find Your USP (HINT: It’s Not What You Think)2022-07-15T10:47:40+01:00

Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money

2022-05-24T15:58:20+01:00

The simplest brand awareness definition is that it's the number of people who know your brand exists and, consequently, have the potential to buy from you. The greater awareness of your brand, the more people buy from you, and the more money you make. Sounds simple, right? Well, in many respects it is. But there’s

Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money2022-05-24T15:58:20+01:00

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)

2022-02-25T20:10:30+00:00

Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had regularly with many of them

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)2022-02-25T20:10:30+00:00

Top 4 Must-Know SEO KPIs To Measure Your Success

2022-02-22T16:25:37+00:00

If you’re new here, you’ve likely not heard me discuss the mercurial omnipotence of the Google Gods. Deities, in general, are problematic, particularly when gathered together in a pantheon (seriously, take a look at the Greek lot). At present, the Google gods (by which I mean the 200 plus factors Google’s SEO ranking algorithm uses to determine

Top 4 Must-Know SEO KPIs To Measure Your Success2022-02-22T16:25:37+00:00

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