Ten plus years of speaking to clients running businesses across every imaginable industry, and the one thing they have in common is a drive to succeed. Many business owners tie their success to their SERP position, and they are obsessed with SERP rankings across their site. They come to me because they want content that
About Hazel ButlerHazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.
If you’ve worked with a copywriter before you likely know there’s a ‘process’. If you’re new to hiring a copywriter then you’re probably not quite sure what to expect. In some ways, the copywriting process is the same no matter who you work with - you brief, they write, you check, they edit, you approve.
If you’ve already weighed the pros and cons of working with a copywriter, and made the decision to hire one, your next logical question is going to be about money. Just what is the cost of hiring a copywriter? If you’ve worked with copywriters before you likely have some idea of what to expect. But
If you’re looking to hire a copywriter for your business, there are a lot of pros and cons to consider. But beyond figuring out whether it’s the right thing for you to do for your company, you also need to consider what type of copywriter you need. The various types of copywriters can be broken
Running a business is one of the most stressful experiences, but it’s also one of the most rewarding, once you master the fine art of being a ‘chillpreneur’. Part of that is knowing what to outsource, what to do yourself, and what to hire someone to do for you. It’s a delicate balance, and the
Running a business is a full-on experience. Marketing a business is a full-time job all on its own. If you don’t have the luxury of a time turner or an in-house member of staff dedicated to your marketing, there’s one thing - more than anything else - that you’re really going to struggle with: content.
If you’re a tech brand gearing up to hire the perfect wordsmith you’re probably wondering what to look for in a technical writer. Even if you’ve hired tech authors before, you’re about to make a substantial investment in your brand through this hire, and it’s natural to want to get it spot on. Fortunately, getting things
Starting a vlog for my business was a HUGE goal I had for years that never quite seemed to happen. I dabbled in vlogging as part of various ventures, but never quite managed the powerful weekly post schedule I envisioned. When I decided I needed to refocus my business exclusively on writing, and started TWCG,
When I say ‘lead magnets’ the first thing that jumps into your head is likely ‘list building’. If you’re not already familiar with the concept of creating incredibly high-value optins like eBooks, mini video courses, and quizzes, and offering them to your audience for free in exchange for their subscription to your email marketing list,
Without doubt the hardest part of content marketing for many entrepreneurs is not actually creating your content. Not that there aren’t challenges inherent to the creation process, there certainly are, but there are simple (albeit time-consuming or pricey) solutions to those challenges. You either learn new skills, or pay someone else to create your content