Athena

How To Get Amazing Mileage From Seasonal Content For Summer

2023-09-01T13:14:28+01:00

For the last week I’ve been talking about the different types of content that go into a dynamic content marketing strategy, starting with the four awesome types of content that every blog needs. Since then I’ve been digging a bit deeper into the type on that list that is most undervalued and under-used: Seasonal Blog

How To Get Amazing Mileage From Seasonal Content For Summer2023-09-01T13:14:28+01:00

How To Get Amazing Mileage From Seasonal Content For Spring

2023-09-01T13:14:29+01:00

Yesterday I shared the four awesome types of content that every blog needs. The one type I see consistently underused are Seasonal Blog Posts. Over the next few days I’m going to be digging into seasonal content in more detail, and today I want to give you a full rundown of the best topics to

How To Get Amazing Mileage From Seasonal Content For Spring2023-09-01T13:14:29+01:00

4 Awesome Types of Content Every Blog Needs

2023-09-01T13:14:29+01:00

Figuring out what you should be blogging about may be the biggest challenge when it comes to content marketing. How often should you be ‘selling’? What will your tribe actually be interested in? What topics are going to be good for your SEO? These are all great questions and I endeavour to answer them all

4 Awesome Types of Content Every Blog Needs2023-09-01T13:14:29+01:00

5 Ways To Make Business Magic With Your Inner Mystic

2023-09-01T13:14:30+01:00

As the release of my new book, Divine Blogging, gets ever-closer I thought it would be fun to help you get to know the archetypes a little better. There’s so much to be learned from the archetypes at work in our psyche, and not only when it comes to understanding and attracting our ideal clients. That’s

5 Ways To Make Business Magic With Your Inner Mystic2023-09-01T13:14:30+01:00

10 Quick And Dirty Content Marketing Questions For An Easy Start

2023-09-01T13:14:30+01:00

Most aspects of business come with a lot of questions, especially if you’re new to it. Marketing is no different, and content marketing in particular generates a lot of puzzled confusion and queries. So without further ado may I present 10 common content marketing questions to easily get you started: Why are so many entrepreneurs

10 Quick And Dirty Content Marketing Questions For An Easy Start2023-09-01T13:14:30+01:00

Top 5 Content Marketing Issues That Are Actually Awesome

2023-09-01T13:14:30+01:00

Content marketing is a complex venture. I’m never going to sit here and tell you it’s super-easy, it isn’t. There are a lot of moving parts and you need a clear and powerful strategy. Blogging is easy. Anyone can blog. But leveraging not only your blog but all the content in your business to form

Top 5 Content Marketing Issues That Are Actually Awesome2023-09-01T13:14:30+01:00

Chakra Content: How To Balance A Powerful Blog Schedule

2023-09-01T13:14:30+01:00

Entrepreneurs have a natural impulse that easily takes over and makes us forget about anything else: promote, promote, promote. This is as true of content marketing as it is any other aspect of business. It's why we’re using content in our marketing, right? To sell our shit? The problem with the ‘sell shit’ mentality is that

Chakra Content: How To Balance A Powerful Blog Schedule2023-09-01T13:14:30+01:00

How To Create Links That Jumps To A Specific Part Of A Page

2023-09-01T13:14:31+01:00

There’s a sneaky little hack I use all the time, both in writing blog posts and creating website copy, to create a link that jumps to a specific part of the page. It’s one of those things people assume is super-complicated because it requires consorting with the devil (by which I mean, coding). But coding

How To Create Links That Jumps To A Specific Part Of A Page2023-09-01T13:14:31+01:00

How To Grow A Dedicated Tribe And Build A Successful Business

2023-09-01T13:14:31+01:00

There have been rumblings and rumours for a while now, but this week I'm beyond delighted to confirm that Divine Blogging: The Book will be released very soon. As those of you who follow me on social media, and several of my existing clients already know, I've been working on this bad boy for a

How To Grow A Dedicated Tribe And Build A Successful Business2023-09-01T13:14:31+01:00

5 Simple Blog Marketing Strategies You Need In Your Life

2023-09-01T13:14:31+01:00

Getting in the habit of writing a consistent blog is tough enough, but the biggest trap most entrepreneurs fall into once they’re nailed that part is what I call The Cornfield Paradox. Succinctly put, The Cornfield Paradox is the long-held marketing belief that ‘if you build it, they will come’. This is utter bullshit. Why

5 Simple Blog Marketing Strategies You Need In Your Life2023-09-01T13:14:31+01:00