There have been rumblings and rumours for a while now, but this week I’m beyond delighted to confirm that Divine Blogging: The Book will be released very soon.
As those of you who follow me on social media, and several of my existing clients already know, I’ve been working on this bad boy for a while now. November last year (National Novel Writing Month) was spent working on nothing else. This was highly unusual for me, as I usually spend NaNo on fiction – it’s my treat for spending so much of my time writing for work the rest of the year. But my fantasy stories had to take a back seat last year while I got this (mostly finished).
After numerous marathon writing sessions throughout November, I won NaNo (for those of you who don’t know, that means writing 50K words on a single book in the 30 days of November), but hadn’t quite finished the book.
It’s had a bit of work done on it since then here and there, but there are still chunks I’m refining. Even so, I’m happy enough with it to have set a publication date, and the first chapter is now complete and available for download.
If you’re wondering what it’s all about, simply put the book is my way of helping all the lovely members of my tribe who have been clamouring for a DIY version of my signature Content Marketing system, The Divine Blogging Design. Here’s everything you need to know…
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What’s Included In Divine Blogging: The Book?
The book is divided into four parts:
Part One
Delves into the 12 psychological archetypes I use to create a detailed ideal client profile, and tailor content so that it speak directly to your perfect audience. Each archetype is represented by a God and Goddess from mythology to help you visualise their attributes and personalities. It looks at what makes each of the archetypes tick, what motivates them, and the effect that has on your business.
Part Two
Is all about structure, beginning with constructing the archetypal profile of your ideal client, planning your blog schedule, and the various components that go into a successful content marketing strategy. It covers the concepts underpinning core strategies that support your blogging efforts, including:
- Social Media Marketing
- Email Marketing
- List-Building
- Nurture Sequences
It also covers how to repurpose your blog content and use it in all of these contexts to promote your business, and drive signups and sales.
Part Three
Covers the nitty gritty of writing, from planning and research, to composing compelling headlines and calls to action, and penning the perfect blog posts, content upgrades, and lead magnets. Workflows and templates are included to really help you nail your writing.
Part Four
Looks at the final element involved in building a successful blog and using it to market a business: attitude. This dives a bit deeper into mindset issues to creativity, staying motivated, avoiding writer’s block, and self-care.
Release Date: 1st May 2018
Paperback: £9.99
Kindle: £7.99
Fancy a sneak peek? Download chapter one now FOR FREE. No catch, no tricks, just signup for your free copy and I’ll send you a reminder when the full version is available…
Wow, what an epic concept! I am going to download the first chapter, am intrigued by the archetypes idea!
Congrats on your NanoWriMo win… It’s amazing when you write a book in a fixed time isn’t it – mine was largely written in one sanity risking week, wouldn’t want to do it again but it was an amazing experience!
Thanks, Esther. God in a week? How long was it (if you don’t mind me asking). I’ve written 15-20K books in a week before but I wouldn’t want to try and do anything longer. My brain would explode :) I have been known to write 15K in a day, but they are feverish days when I’m writing fiction and have the story so clear in my head I can’t get it down fast enough…and I rarely have consecutive days like that!
Honestly I found writing non-fiction for NaNo really tough. I write for work all day every day, and do NaNo in my spare time. So I was basically working every waking hour in November because my spare time was spent on this. I don’t regret it for a second and I’m really proud of it, but I’m not sure I’d do it again. I really missed spending the time on my fiction!