Divine Blogging The Book By Hazel Butler The Kick-Ass Content Marketing StrategyThere have been rumblings and rumours for a while now, but this week I’m beyond delighted to confirm that Divine Blogging: The Book will be released very soon.

As those of you who follow me on social media, and several of my existing clients already know, I’ve been working on this bad boy for a while now. November last year (National Novel Writing Month) was spent working on nothing else. This was highly unusual for me, as I usually spend NaNo on fiction – it’s my treat for spending so much of my time writing for work the rest of the year. But my fantasy stories had to take a back seat last year while I got this (mostly finished).

After numerous marathon writing sessions throughout November, I won NaNo (for those of you who don’t know, that means writing 50K words on a single book in the 30 days of November), but hadn’t quite finished the book.

It’s had a bit of work done on it since then here and there, but there are still chunks I’m refining. Even so, I’m happy enough with it to have set a publication date, and the first chapter is now complete and available for download.

If you’re wondering what it’s all about, simply put the book is my way of helping all the lovely members of my tribe who have been clamouring for a DIY version of my signature Content Marketing system, The Divine Blogging Design. Here’s everything you need to know…

What’s Included In Divine Blogging: The Book?

The book is divided into four parts:

Part One

Delves into the 12 psychological archetypes I use to create a detailed ideal client profile, and tailor content so that it speak directly to your perfect audience. Each archetype is represented by a God and Goddess from mythology to help you visualise their attributes and personalities. It looks at what makes each of the archetypes tick, what motivates them, and the effect that has on your business.

Part Two

Is all about structure, beginning with constructing the archetypal profile of your ideal client, planning your blog schedule, and the various components that go into a successful content marketing strategy. It covers the concepts underpinning core strategies that support your blogging efforts, including:

  • Social Media Marketing
  • Email Marketing
  • List-Building
  • Nurture Sequences

It also covers how to repurpose your blog content and use it in all of these contexts to promote your business, and drive signups and sales.

Part Three

Covers the nitty gritty of writing, from planning and research, to composing compelling headlines and calls to action, and penning the perfect blog posts, content upgrades, and lead magnets. Workflows and templates are included to really help you nail your writing.

Part Four

Looks at the final element involved in building a successful blog and using it to market a business: attitude. This dives a bit deeper into mindset issues to creativity, staying motivated, avoiding writer’s block, and self-care.

Release Date: 1st May 2018

Paperback: £9.99

Kindle: £7.99

Fancy a sneak peek? Download chapter one now FOR FREE. No catch, no tricks, just signup for your free copy and I’ll send you a reminder when the full version is available…