Athena

How To Find The Most Effective Content Marketing Strategy

2023-09-01T13:14:32+01:00

There are two questions I get asked more than anything else in my line of work. ‘What’s the most effective Content Marketing Strategy for me?’ and ‘Why isn’t my content marketing working?’. I’ve addressed the latter elsewhere, so today I thought I’d help you figure out exactly how you’re supposed to decide on the right

How To Find The Most Effective Content Marketing Strategy2023-09-01T13:14:32+01:00

What The Hell Is Content Marketing?

2023-09-01T13:14:32+01:00

If you have a business, you already use content marketing, whether you realise it or not. But what the hell is content marketing, and why exactly do you need to be using it in your business? The truth is, all marketing runs on content; it’s not possible to market a business without it. From advertising

What The Hell Is Content Marketing?2023-09-01T13:14:32+01:00

Why You Should Make Content Marketing Your Top Priority

2023-09-01T13:14:33+01:00

When I first started out as an entrepreneur I put my knowledge of fiction, books, and general love of writing to the best possible use I could think of: and edited and proofread other people’s words. And I did a million other things, from book covers and graphic design to illustrations, 3D mock-ups and even

Why You Should Make Content Marketing Your Top Priority2023-09-01T13:14:33+01:00

18 Epic Content Marketing Tools For Massive Business Growth

2023-09-01T13:14:33+01:00

Winter is upon us, which for me means two things: National Novel Writing Month, and a seemingly endless cycle of walking Dexter, bathing Dexter, then cleaning up all the mud he tracked over the house. I’ve been making do with the cleaning supplies I was able to steal from my mum’s house for the last

18 Epic Content Marketing Tools For Massive Business Growth2023-09-01T13:14:33+01:00

10 Awesome Content Marketing Trends To Watch Out For In 2018

2023-09-01T13:15:24+01:00

Content marketing has been a growing trend for digital entrepreneurs for some years now. Creating the perfect strategy is an obsession for those looking to grow powerful tribes of dedicated ideal clients, and successful, sustainable, online businesses. As with most areas of business, each new year brings new trends within the trend, the continuation of

10 Awesome Content Marketing Trends To Watch Out For In 20182023-09-01T13:15:24+01:00

How To Easily Find Your Tribe And Kill The Vampire Hoard

2023-09-01T13:15:25+01:00

A client of mine recently shared a common problem. "My blog posts are amazing," she said, "but they're just not selling anything." The problem was deceptively simple. My client has a business selling local services in and around London. A lot of people face the same issue when they sell locally based products and services, that can only

How To Easily Find Your Tribe And Kill The Vampire Hoard2023-09-01T13:15:25+01:00

10 Epic Forms Of Content Marketing

2023-09-01T13:15:25+01:00

"What are the best forms of Content Marketing?" is a question I get asked almost as much as, "What is Content Marketing?". A Content Marketing strategy is like a character in a novel (bear with me). The best books are the ones that have truly compelling characters. The kind of characters with depth, who seem

10 Epic Forms Of Content Marketing2023-09-01T13:15:25+01:00

How To Craft The Perfect Copy For Your Business

2023-09-01T13:15:26+01:00

When you’re running a business and have a million things to do, writing copy for your business is often overlooked. You know you need it, but everything else seems to be more urgent, or more likely to start bringing in the money. Many new businesses (and even established ones) whack up copy that will 'do

How To Craft The Perfect Copy For Your Business2023-09-01T13:15:26+01:00

How To Avoid Burnout And Why We All Need Minions

2023-09-01T13:15:27+01:00

You may have noticed there was no Vlog/Blog last week. There is no vlog this week either, although I am blogging. The reason for this is incredibly simple... I lost my voice. Totally. I've been battling a nasty cough for about a month now. Last week I had to rearrange client calls because I wasn't

How To Avoid Burnout And Why We All Need Minions2023-09-01T13:15:27+01:00

How To Use Content Marketing To Start A Business When You Have No Experience

2025-03-07T10:37:34+00:00

I recently had a conversation with a friend of mine who was suffering a real low point after a lot of work-related stress. She was really struggling with the 9-to-5 grind, looking for a way to break free and find a healthier work-life balance. She asked how I'd ended up starting my business, whether I

How To Use Content Marketing To Start A Business When You Have No Experience2025-03-07T10:37:34+00:00