BluVida has been one of those beautiful projects that started out simply enough. Founder Michelle got in touch because she was really struggling to write her website copy. She’s hopped on Google and searched for a copywriter specialising in health and wellness businesses, and (because I’m awesome at SEO), she found me.
Website copy led to discussions of search engine optimisation and Michelle signed up for two blogs a month. Less than two months later she was so impressed with my work that we went the whole hog and developed a full content marketing strategy. This was the start of a fruitful 18-month project that ensured the creation of a solid foundation for BluVida’s marketing.
We created every scrap of content needed for a full sales funnel with multiple avenues, including lead magnets to entice signups, ad campaigns to promote everything, and social media and blog posts for organic growth.
In addition to this, a lot of work was done on the creation of Body Recomposition, a free video mini-course to promote one of BluVida’s weight loss programmes, as well as a (yet to be launched) paid fitness programme for equestrians. Project objectives included:
I love working with businesses from the group up and being there right at the start to help them shape their voice, grow their following and put in place the systems needed to generate consistent leads.