With brand ambassadors like Tyson Fury Wow Hydrate is definitely one of the cooler brands I’ve written for! Alas, I didn’t get to meet the Gypsy King while penning SEO blogs on the importance of electrolytes. Actually, I didn’t get to meet anyone from the company as we were in lockdown at the time, but I like to think of it as a six degrees of separation type thing. The brand’s copywriting needs were very straightforward – they have the ability to generate a lot of video content, which is the primary fuel for their marketing. But like any business these days they needed consistent content for their website to ensure they retained (and improved upon) their rank.
That’s where I came in.
Simple content, well optimised, and posted to their blog so they could – as the slogan would have it – #PushIt.