Working with the right copywriter (one who specialises in the health and wellness industry) can be a complete game changer when it comes to marketing your pilates business. There are many reasons for this, but here are the top four:
#1 Attracting Local Traffic To Your Studio Or Classes
If you’re running in-person classes, working with a copywriter to build your local SEO can be the difference between booked-out classes and empty rooms. Maybe you’re working from a dedicated pilates studio. Perhaps you use a space at the local gym or a variety of community spaces that you move around on different days of the week. Wherever and however you teach pilates if you’re doing it in a physical location (as opposed to virtually), raising awareness of your classes with locals is pivotal.
There is only so far people will travel for a pilates class. Sure, you can extend that radius with a bit of work (we’ll get to that in a minute), but people still need to be able to physically reach you. That means the most powerful weapon in your pilates marketing arsenal is local SEO.
Getting your business seen in local search results is key. Whenever anyone in the surrounding areas searches for pilates or asks Siri where the nearest pilates class is, you want to be right at the top of the list. Not because you paid to be there – nobody pays any attention to the ads – but because your content has proven itself better than everyone else’s.
Because the Google gods have judged your pilates studio or classes to be the most worthy of being seen.
That’s a game-changer all by itself.
A great copywriter will write you a website capable of ranking in SERPs, and pen you regular blog content optimised for local searches. If you’re really lucky and happen to find a copywriter who is also an SEO expert, you’ll also be able to enlist their help in boosting your site’s SEO through other means (i.e. regular updates, backlink campaigns, blogger outreach, media placements, etc.).
#2 Building Your Authority
I mentioned there are ways of expanding the radius people will willingly travel to reach you. Working with a great copywriter is instrumental in doing this. Not only will their hard work to boost your local SEO make you more visible is search results in your area, they’re capable of creating the level of content needed to establish you as a voice in the industry.
As a leader in the pilates community.
By crafting expert articles that showcase your knowledge and expertise and sharing unique thoughts, ideas, and methods, your copywriter can effectively position you as the go-to pilates expert.
When this is achieved, you’ll find people happily travel a lot further to take your pilates classes. Great content can elevate the value of what you offer beyond ‘just another pilates class’.
#3 Creating Digital Products
If there’s one thing we learned from COVID it’s that we cannot take for granted that in-person pilates will always be an option. Many businesses in the health and fitness industry suffered during lockdown, as they didn’t have the capacity to serve their customers virtually. A great copywriter will help you create online versions of your pilates classes that can be accessed through a membership portal. You can charge a monthly fee for access or create courses that require a larger payment and allow for lifelong access. These can be pre-recorded videos, or you may run live events that people can access through your site. You can do both.
This is an effective way of not only ensuring you have a means of delivering pilates classes virtually, it also adds a stream of passive income to your business.
And it doesn’t stop there. From nutritional guides to workout routines, there is a myriad of digital products you can create and sell online once you have the right copywriter ghosting all your products.
#4 Writing A Book
Ever wanted to be that pilates instructor whose book everyone raves about? Always dreamed of being a published author but have no idea how to turn everything you know about pilates into a coherent, engaging, entertaining, motivating, inspiring book? Well, you don’t have to actually do the hard work to have the dream. A great copywriter can ghostwrite a genius pilates book for you.
That might mean turning your vision for a book into a reality. Or it might mean coming up with and executing the entire concept for you. Either way, releasing a book of your own is by no means a pipe dream,