Project Description
When you’re running a pilates studio ranking on the SERPs is one of the best ways for local individuals to find you. The Pilates Foundry needed blog posts to give their rankings a boost and provide them with valuable content for their audience.
Like most small businesses, while the staff at the studio excel at teaching pilates and advising their clients on health and fitness, they didn’t have anyone with the time or writing chops necessary to update the blog. Rather than churning out poorly written content that did nothing for them, they chose to outsource their blog posts and have a pro pen them instead.
Good choice!
4 Ways A Great Copywriter Can Uplevel Your Pilates Marketing
Working with the right copywriter (one who specialises in the health and wellness industry) can be a complete game changer when it comes to marketing your pilates business. There are many reasons for this, but here are the top four:
#1 Attracting Local Traffic To Your Studio Or Classes
If you’re running in-person classes, working with a copywriter to build your local SEO can be the difference between booked-out classes and empty rooms. Maybe you’re working from a dedicated pilates studio. Perhaps you use a space at the local gym or a variety of community spaces that you move around on different days of the week. Wherever and however you teach pilates if you’re doing it in a physical location (as opposed to virtually), raising awareness of your classes with locals is pivotal.
There is only so far people will travel for a pilates class. Sure, you can extend that radius with a bit of work (we’ll get to that in a minute), but people still need to be able to physically reach you. That means the most powerful weapon in your pilates marketing arsenal is local SEO.
Getting your business seen in local search results is key. Whenever anyone in the surrounding areas searches for pilates or asks Siri where the nearest pilates class is, you want to be right at the top of the list. Not because you paid to be there – nobody pays any attention to the ads – but because your content has proven itself better than everyone else’s.
Because the Google gods have judged your pilates studio or classes to be the most worthy of being seen.
That’s a game-changer all by itself.
A great copywriter will write you a website capable of ranking in SERPs, and pen you regular blog content optimised for local searches. If you’re really lucky and happen to find a copywriter who is also an SEO expert, you’ll also be able to enlist their help in boosting your site’s SEO through other means (i.e. regular updates, backlink campaigns, blogger outreach, media placements, etc.).
#2 Building Your Authority
I mentioned there are ways of expanding the radius people will willingly travel to reach you. Working with a great copywriter is instrumental in doing this. Not only will their hard work to boost your local SEO make you more visible is search results in your area, they’re capable of creating the level of content needed to establish you as a voice in the industry.
As a leader in the pilates community.
By crafting expert articles that showcase your knowledge and expertise and sharing unique thoughts, ideas, and methods, your copywriter can effectively position you as the go-to pilates expert.
When this is achieved, you’ll find people happily travel a lot further to take your pilates classes. Great content can elevate the value of what you offer beyond ‘just another pilates class’.
#3 Creating Digital Products
If there’s one thing we learned from COVID it’s that we cannot take for granted that in-person pilates will always be an option. Many businesses in the health and fitness industry suffered during lockdown, as they didn’t have the capacity to serve their customers virtually. A great copywriter will help you create online versions of your pilates classes that can be accessed through a membership portal. You can charge a monthly fee for access or create courses that require a larger payment and allow for lifelong access. These can be pre-recorded videos, or you may run live events that people can access through your site. You can do both.
This is an effective way of not only ensuring you have a means of delivering pilates classes virtually, it also adds a stream of passive income to your business.
And it doesn’t stop there. From nutritional guides to workout routines, there is a myriad of digital products you can create and sell online once you have the right copywriter ghosting all your products.
#4 Writing A Book
Ever wanted to be that pilates instructor whose book everyone raves about? Always dreamed of being a published author but have no idea how to turn everything you know about pilates into a coherent, engaging, entertaining, motivating, inspiring book? Well, you don’t have to actually do the hard work to have the dream. A great copywriter can ghostwrite a genius pilates book for you.
That might mean turning your vision for a book into a reality. Or it might mean coming up with and executing the entire concept for you. Either way, releasing a book of your own is by no means a pipe dream,
“Hazel is amazing, so patient, knows the answers to all those questions you have and really guides you through the process, boosting you when you need it. I learnt so much from working with Hazel when writing my book and she made the process really smooth.”
“Hazel has a way with words. I’m so glad I asked for help with my product pages. Her passion and energy come alive on each page! I also asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers.”
“I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?”
“It’s been wonderful to work with Hazel. She’s extremely talented. She’s giving me loads of valuabe advise on my books. She’s flexible, reliable, patient with requests and quick to respond with quality advice.”
“Really impressed with this service. Fast, professional, and the memes looked fabulous!”
“We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset.”
“I loved working with Hazel, her work is amazing and really brought the stories to life.”
“Working with Hazel has made our online marketing efforts far easier and slicker. Our directors have so much information in their heads but they don’t have the time (nor inclination) to be churning out articles. Hazel can take messy notes, scribbled bullet points or topic headlines and turn them into well-written prose. We use her content on our website, LinkedIn and it’s even been published in print journals. I highly recommend working with The Write Copy Girl.”
“In a couple of hours Hazel turned my waffle into amazing copy that I couldn’t wait to upload onto my website. It’s fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!”
“Hazel went the extra mile to fulfill all my needs and was very attentive to what was said to her. I would recommend her without any doubt!”
“Hazel was extremely accommodating and showed herself to be both a professional and a perfectionist. I was so happy with the end result.”
“Hazel took my original, drab freebie and using her creative genius produced a stunning book for my ideal customer. She’s approachable and friendly and happy to make changes where needed.”
“A total professional, I wouldn’t hesitate to recommend. Thank you so much Hazel, we wouldn’t have got this far without your help.”
“Thank you, lovely Hazel, for the amazing job you did on my book! I was sooooo fed up looking at it (never mind wasting hours and days). Your highly professional handling of it and adjusting little things made such a difference.”
“Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she’s also the reason I’m finally published on The Huffington Post. I couldn’t have done it without her guidance and expertise!”
“Hazel stepped up to the mark and then some. She was attentive and detailed in all her communication. I was thoroughly impressed.”
“Hazel was amazing to work with – she did a fantastic job of making my story, ‘The Brightest Eye’, truly sparkle. This is one I am truly proud of. She is one fabulous editor!”
“Hazel has been a gem she is so very easy to work with and totally gets my brand and what I’m trying to convey, which is so very important. It’s been a pleasure and I will definitely be coming back to work with Hazel again.”
“Hazel approached writing my blogs very professionally. They were difficult subjects, but the resulting blog posts were fantastic. Hazel had clearly researched well, and wrote well-composed pieces that have been very popular.”
“Absolutely brilliant. Especially the pyjamas part! Many thanks”
“Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality – informative and fun to read. Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future.”
“I’m thrilled with the quality and attention to detail of the work, but also the professionalism with which Hazel approached the commission, which is so rare in the creative marketplace. I will definitely use her services again, and would recommend her to anyone.”
“Hazel offers very complete and reliable copywriting services, well written and thoroughly researched.”
“Hazel has written fantastic blogs for me. She writes to the brief and interprets my notes really well. They really hit the spot in terms of tone of voice and my chatty-yet-practical style. I’m really glad to have bought one of Hazel’s blogging packages for the coming year.”
“After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way.”
“Hazel is efficient and reliable. She’s organised, thorough, and dependable when it comes to deadlines. She delivers high-quality content quickly, has great ideas, and understands what I want. She is a great help in moving my business forward, I wouldn’t hesitate to recommend her.”
“I consider Hazel a vital extension of our content team. She’s reliable, talented, and provides sound advice that levels up our content efforts. Working with Hazel not only simplifies my life, but it gives me the confidence that our content is in good hands.”
“I am absolutely delighted with the quality of work that Hazel has provided. She has been excellent in managing every aspect of our marketing from helping to identify our voice, to creating exceptional content, graphics and technological support for a variety of products, services, and topics. This has saved a tremendous amount of time and enabled us to focus on the things we needed to do in order to launch a new company. I have come to depend on her creativity, and collaboration skills and am very grateful for her efficiency and attention to detail and for selecting team workers who share our vision.”
“When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl.”
“I’ve enjoyed the fruits of Hazel’s blog service for a number of months now. She is prompt, accurate, charismatic and eminently readable. But perhaps even more valuable than that, she has proven herself, time and again, able to adapt to whatever subject matter I throw at her – however technical or seemingly impenetrable. It is a valuable skill in copywriters I have found all too rare. Highly recommend.”
“I’ve worked with Hazel on a couple of projects for my business and she’s always professional and approachable. I’ve been delighted with her work and have had positive feedback from my customers. She works quickly and is happy to make changes necessary to ensure customer satisfaction.”
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Need A Copywriter For Your Pilates Blog?
Looking for someone to work a little hoodoo wordsmithery and sorcery on fitness blog posts? I’m available for hire as a freelance copywriter for pilates studios, yoga instructors, and other fitness professionals. Have a snoop at the other work I’ve done for my clients, and once you’re convinced I know my shit (I do, but I get it, you need proof of that), get in touch and we’ll start working that voodoo…
