Not all business owners need full-stack marketing help. Many are quite happy doing most of the work themselves, but need to outsource small elements occasionally. Life coach Lucy Stanyer bought on of my blog packages, allowing her to ask me to write new posts as and when she needed them. She could have asked for them all in a month, once a month for a year, or on any timescale required.
Lucy’s blog posts were designed to cover specific topics that she had a clear idea for, but either couldn’t put her thoughts into words as well as she wanted, or didn’t have time to write them herself. Having a freelance copywriter on call is a great way to ensure you keep up with your content creation, and have the blogs you need, when you need them.
To help promote each post I also created a couple of social media images, so Lucy could share a link to the blogs, drive traffic, and get the most mileage out of her blog posts.