Working with other professionals who absolutely kick-ass at marketing is always incredibly fun for me. Robyn got in touch as her digital marketing agency, Optimise & Grow Online, was starting to expand. She was looking to outsource some of her client work, as well as her own content marketing strategy.
We worked together for six months, creating weekly, in-depth articles of c.2000 words each, and setting up all the content for a killer sales funnel.
Robyn’s main focus was on driving traffic and growing her email list. For that reason, her content plan included rich articles (great for SEO and providing high value to your audience). To that, we added content upgrades wherever relevant – checklists, workbooks, swipe files etc. – to incentivise signups as much as possible.
We also created her first online course to sell as an evergreen source of passive income. This is a video course with multiple lessons and accompanying workbooks and other resources.
I acted as a ghostwriter on this project for Robyn, scripting the entire thing and creating all the downloadable assets, while she filmed it herself. To start driving traffic to all her awesome new content, I also created regular content for her social media accounts.
Robyn’s one of several clients who has benefited from my signature service, The Divine Blogging Design. For full details on the success stories from this content marketing method, download my free case studies PDF…