One of my regular SEO blog writing clients, JFJ Wood Flooring, needed a budget-friendly way to effectively boost their SEO position and rankings. A short (c.500 word) fortnightly blog post centred around a keyword they needed to rank for was the solution. As a copywriter, I’m accustomed to researching topics in detail in order to write them, which is fortunate since I knew absolutely nothing about engineered wooden flooring when I started this project. Having completed almost a year’s worth of content for JFJ, I’m proud to say I now know pretty much everything there is to know on the subject. From how engineered flooring is made, to the pros and cons of using it versus real wood, to the care of both engineered and real wood flooring, and methods of stain removal and cleaning that keep everything spit spot. Pet hair, allergens, finishes, stains, restaining, and various other topics of choice are now firmly entrenched in my brain.
The Unintended Bonus Of Working As A Copywriter For A Flooring Company
I’m not a domestic goddess. It’s true, I’m not. I suck at cleaning. In fact, I don’t do it, I hire a cleaner to do it for me. There are several reasons for this – running a business is time-consuming… the last thing I want to do in my off hours is clean… I have bipolar and often don’t see the things that need doing… while all these things are true, there is a greater truth: I suck at it. Honestly, it’s just not something I’m very good at. I lack the patience, I’m horrendously inefficient at it. And yet I find myself living in a home with multiple wooden floors, all of which need caring for. I also have a dog, who is basically a furball machine, and a boyfriend with severe allergies.
The geat thing about writing for a flooring company was how much I learned about keeping the floors clean. Safely removing stains without damaging the wood. And why I shouldn’t complain about having wooden floors when living with a man with severe allergies. If I had it my way, everything would be plushly carpeted. But I can appreciate and understand why it’s not, which has saved countless disagreements where redecorating is concerned. In a house with two teenagers, a dog, and a man who regularly fishes and insists on keeping half his tackle in the kitchen, I can’t tell you how useful it is to know what to do with the floors between cleans!