Project Description

One of my regular SEO blog writing clients, JFJ Wood Flooring, needed a budget-friendly way to effectively boost their SEO position and rankings. A short (c.500 word) fortnightly blog post centred around a keyword they needed to rank for was the solution. As a copywriter, I’m accustomed to researching topics in detail in order to write them, which is fortunate since I knew absolutely nothing about engineered wooden flooring when I started this project. Having completed almost a year’s worth of content for JFJ, I’m proud to say I now know pretty much everything there is to know on the subject. From how engineered flooring is made, to the pros and cons of using it versus real wood, to the care of both engineered and real wood flooring, and methods of stain removal and cleaning that keep everything spit spot. Pet hair, allergens, finishes, stains, restaining, and various other topics of choice are now firmly entrenched in my brain.

The Unintended Bonus Of Working As A Copywriter For A Flooring Company

I’m not a domestic goddess. It’s true, I’m not. I suck at cleaning. In fact, I don’t do it, I hire a cleaner to do it for me. There are several reasons for this – running a business is time-consuming… the last thing I want to do in my off hours is clean… I have bipolar and often don’t see the things that need doing… while all these things are true, there is a greater truth: I suck at it. Honestly, it’s just not something I’m very good at. I lack the patience, I’m horrendously inefficient at it. And yet I find myself living in a home with multiple wooden floors, all of which need caring for. I also have a dog, who is basically a furball machine, and a boyfriend with severe allergies.

The geat thing about writing for a flooring company was how much I learned about keeping the floors clean. Safely removing stains without damaging the wood. And why I shouldn’t complain about having wooden floors when living with a man with severe allergies. If I had it my way, everything would be plushly carpeted. But I can appreciate and understand why it’s not, which has saved countless disagreements where redecorating is concerned. In a house with two teenagers, a dog, and a man who regularly fishes and insists on keeping half his tackle in the kitchen, I can’t tell you how useful it is to know what to do with the floors between cleans!

Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset.

Simon Jennings, Roots Creative
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel was amazing to work with – she did a fantastic job of making my story, ‘The Brightest Eye’, truly sparkle. This is one I am truly proud of. She is one fabulous editor!”

Charie D. La Marr, Author
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl.

Melissa James Spinelli, MJS Jewellery
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel stepped up to the mark and then some. She was attentive and detailed in all her communication. I was thoroughly impressed.”

Sammy H.K. Smith, Kristell Ink
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“I loved working with Hazel, her work is amazing and really brought the stories to life.”

Mary Fan, Author

Working with Hazel has made our online marketing efforts far easier and slicker. Our directors have so much information in their heads but they don’t have the time (nor inclination) to be churning out articles. Hazel can take messy notes, scribbled bullet points or topic headlines and turn them into well-written prose. We use her content on our website, LinkedIn and it’s even been published in print journals. I highly recommend working with The Write Copy Girl.

Marketing Manager, Recruitment Consultancy
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she’s also the reason I’m finally published on The Huffington Post. I couldn’t have done it without her guidance and expertise!”

Christine Judd, Holistic Therapist & Coach
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality – informative and fun to read.  Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future.

Karen Purnell, Flawless Curves
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel has a way with words. I’m so glad I asked for help with my product pages. Her passion and energy come alive on each page! I also asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers.”

Precious Jason, Etie'no Skincare

I’ve enjoyed the fruits of Hazel’s blog service for a number of months now. She is prompt, accurate, charismatic and eminently readable. But perhaps even more valuable than that, she has proven herself, time and again, able to adapt to whatever subject matter I throw at her – however technical or seemingly impenetrable. It is a valuable skill in copywriters I have found all too rare. Highly recommend.

Jason Sharpe, SEO Specialist and Digital Marketing Service Provider
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“I’m thrilled with the quality and attention to detail of the work, but also the professionalism with which Hazel approached the commission, which is so rare in the creative marketplace. I will definitely use her services again, and would recommend her to anyone.”

Andrea Baker, Author
Hazel Butler Freelance Copywriter Health Business
“I am absolutely delighted with the quality of work that Hazel has provided. She has been excellent in managing every aspect of our marketing from helping to identify our voice, to creating exceptional content, graphics and technological support for a variety of products, services, and topics.  This has saved a tremendous amount of time and enabled us to focus on the things we needed to do in order to launch a new company.  I have come to depend on her creativity, and collaboration skills and am very grateful for her efficiency and attention to detail and for selecting team workers who share our vision.”
Michelle Crevier-Gerukos, BluVida Precision Health & Wellness
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel has been a gem she is so very easy to work with and totally gets my brand and what I’m trying to convey, which is so very important. It’s been a pleasure and I will definitely be coming back to work with Hazel again.”

Stacey Orr, Oh Sweet Bag Of Mine
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

Hazel has written fantastic blogs for me. She writes to the brief and interprets my notes really well. They really hit the spot in terms of tone of voice and my chatty-yet-practical style. I’m really glad to have bought one of Hazel’s blogging packages for the coming year.

Lucy Stanyer, Business Coach

“Absolutely brilliant. Especially the pyjamas part! Many thanks”

Brian R, Finance Manager

“A total professional, I wouldn’t hesitate to recommend. Thank you so much Hazel, we wouldn’t have got this far without your help.”

Michael Freeman, Juke Kick Publishing
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel is efficient and reliable. She’s organised, thorough, and dependable when it comes to deadlines. She delivers high-quality content quickly, has great ideas, and understands what I want. She is a great help in moving my business forward, I wouldn’t hesitate to recommend her.”

Janet Hill, MeMeMe

“Hazel offers very complete and reliable copywriting services, well written and thoroughly researched.

Claire B, Local Cleaning Service
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“I’ve worked with Hazel on a couple of projects for my business and she’s always professional and approachable. I’ve been delighted with her work and have had positive feedback from my customers. She works quickly and is happy to make changes necessary to ensure customer satisfaction.”

Sharon Chisholm, Mental Health Coach
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Thank you, lovely Hazel, for the amazing job you did on my book! I was sooooo fed up looking at it (never mind wasting hours and days). Your highly professional handling of it and adjusting little things made such a difference.”

Heather Craig, Interior Designer
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“In a couple of hours Hazel turned my waffle into amazing copy that I couldn’t wait to upload onto my website. It’s fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!”

Terri Homyard, Blue Sky VA
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“It’s been wonderful to work with Hazel. She’s extremely talented. She’s giving me loads of valuabe advise on my books. She’s flexible, reliable, patient with requests and quick to respond with quality advice.”

Melanie Nolan, Elegant Twist
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel took my original, drab freebie and using her creative genius produced a stunning book for my ideal customer. She’s approachable and friendly and happy to make changes where needed.”

Pip Stephenson, Put Your Business Face On
Insight Executive Group (4)

“I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?”

Rachael Collins, Insight Executive Group

“Really impressed with this service. Fast, professional, and the memes looked fabulous!”

Samantha McCulloch, Virtually Optimised
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel was extremely accommodating and showed herself to be both a professional and a perfectionist. I was so happy with the end result.”

Zoë Harris, Tenebris Books
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel went the extra mile to fulfill all my needs and was very attentive to what was said to her. I would recommend her without any doubt!”

Valerie Laporte, Translator
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel is amazing, so patient, knows the answers to all those questions you have and really guides you through the process, boosting you when you need it. I learnt so much from working with Hazel when writing my book and she made the process really smooth.”

Kylie Fieldhouse, KFH Accounting
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way.”

Rebecca Coupe, The Smart Girl's Business School
Hazel Butler - The Write Copy Girl - Professional Copywriter - Freelance Blogger, Ghostwriter And Content Marketer (1)

“Hazel approached writing my blogs very professionally. They were difficult subjects, but the resulting blog posts were fantastic. Hazel had clearly researched well, and wrote well-composed pieces that have been very popular.”

Kate Knowler, The London Nutritionist
Article Writing Service Freelance Copywriter For Space Analytics Experts, Density

“I consider Hazel a vital extension of our content team. She’s reliable, talented, and provides sound advice that levels up our content efforts. Working with Hazel not only simplifies my life, but it gives me the confidence that our content is in good hands.”

RC Victorino, Density

Articles I’ve Written For JFJ Wood Flooring…

More Projects

Copywriting • Content Marketing • Ghostwriting

You May Have Seen Me On…

Let’s Work Together

Need Content For Your Flooring Company Written By An SEO And Marketing Pro?

Looking for someone to work a little hoodoo wordsmithery and black magic and create excellent content that showcases your beautiful flooring? From hardwood floors to engineered wood flooring, rustic styles to tiles, I know far more than is reasonable about flooring. I also understand how to get your website ranking for high-intent keywords that will raise your brand profile and ensure you’re top of the SERPs for people searching for new flooring. I’m available to hire as an SEO blog copywriter for flooring companies and other interior design businesses. Feel free to snoop at other projects I’ve completed, and once you’re convinced I know my shit (I do, but I get it, you need proof of that), get in touch, and we’ll start working that voodoo…

Talk To Me, Goose…