Over the years, I’ve penned blog posts and articles for many recruitment agencies and companies in the HR and recruiting sphere. Writing for Anthony Gregg is one such example; it was a lot of fun. I love digging into the psychology behind things, whether that’s the colour theory in design or marketing itself (the book I’m working on, Divine Blogging, has a very psychological approach to content marketing). So it was great when my work with recruiting collided with my passion for psychology as I was working as a copywriter for the executive coaching specialists at AGP. Executive coaching is already a fun topic to write about, as there’s so much scope. It’s partially about career development and largely about personal development, with a dash of inspirational mentoring thrown in for good measure. I’ve seen first-hand how effective executive coaching is for the clients of the recruiters I’ve written for, so it’s an easy subject for me to get behind; I have zero concerns as to the value of what’s on offer (which can’t always be said for copywriting clients!).
The Bonus Of Being A Copywriter For Executive Coaching Firms
Undoubtedly the best part about writing for an executive coaching agency is the benefit of working with coaches and career development professionals. The insights and perspectives gained while writing content for a company like AGP enrich the whole process. It sparks ideas for my own development, the direction of my company, and the work I do for other clients. Overall a very rewarding experience.