About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

5 Ways Your Inner Creator Will Help Craft A Powerful Brand

In the run up to the release of my new book, Divine Blogging, I’ve been delving into the 12 archetypes that make up the core of my signature content marketing strategy in a little more detail. I already talk a lot about how understanding your ideal client’s archetypal profile can help you create amazing content

5 Ways Your Inner Creator Will Help Craft A Powerful Brand2018-05-18T16:26:11+01:00

10 Quick, Dirty And Easy Content Marketing Design Tips

Aside from writing your content you also need to design it. Making everything look awesome while simultaneously creating a consistent brand can be a challenge, but it doesn’t need to be. Here are 10 seriously easy content marketing design tips to ensure everything always looks its best, appeals to the right audience, and reflects the

10 Quick, Dirty And Easy Content Marketing Design Tips2021-05-20T20:18:08+01:00

How To Get Amazing Mileage From Seasonal Content For Autumn

I recently shared with you the four awesome types of content that every blog needs. Of the four perhaps the most under-utilised and misunderstood are Seasonal Blog Posts. Over the last few days I've been digging into seasonal content in more detail, and today I want to give you a full rundown of the best

How To Get Amazing Mileage From Seasonal Content For Autumn2018-04-29T07:11:06+01:00

Life On ZOG: How To Create A Super Successful Business

2017 was the most successful year I’ve ever had in business, seeing me triple my income while spending next to nothing on advertising or promotions of any kind. Previous years had been far less lucrative, far more stressful, and involved spending a massive amount more on ads and campaigns that did very little to promote

Life On ZOG: How To Create A Super Successful Business2018-05-08T17:19:56+01:00

How To Get Amazing Mileage From Seasonal Content For Summer

For the last week I’ve been talking about the different types of content that go into a dynamic content marketing strategy, starting with the four awesome types of content that every blog needs. Since then I’ve been digging a bit deeper into the type on that list that is most undervalued and under-used: Seasonal Blog

How To Get Amazing Mileage From Seasonal Content For Summer2018-05-07T09:12:25+01:00

How To Get Amazing Mileage From Seasonal Content For Spring

Yesterday I shared the four awesome types of content that every blog needs. The one type I see consistently underused are Seasonal Blog Posts. Over the next few days I’m going to be digging into seasonal content in more detail, and today I want to give you a full rundown of the best topics to

How To Get Amazing Mileage From Seasonal Content For Spring2021-05-20T20:41:49+01:00

5 Ways To Make Business Magic With Your Inner Mystic

As the release of my new book, Divine Blogging, gets ever-closer I thought it would be fun to help you get to know the archetypes a little better. There’s so much to be learned from the archetypes at work in our psyche, and not only when it comes to understanding and attracting our ideal clients. That’s

5 Ways To Make Business Magic With Your Inner Mystic2021-05-22T12:21:47+01:00

10 Quick And Dirty Content Marketing Questions For An Easy Start

Most aspects of business come with a lot of questions, especially if you’re new to it. Marketing is no different, and content marketing in particular generates a lot of puzzled confusion and queries. So without further ado may I present 10 common content marketing questions to easily get you started: Why are so many entrepreneurs

10 Quick And Dirty Content Marketing Questions For An Easy Start2021-05-20T21:55:53+01:00

Top 5 Content Marketing Issues That Are Actually Awesome

Content marketing is a complex venture. I’m never going to sit here and tell you it’s super-easy, it isn’t. There are a lot of moving parts and you need a clear and powerful strategy. Blogging is easy. Anyone can blog. But leveraging not only your blog but all the content in your business to form

Top 5 Content Marketing Issues That Are Actually Awesome2021-05-20T21:58:57+01:00