Disclaimer: I am not a lawyer or legal professional of any kind, this post does not provide legal advice. If you’re after full legal guidance on GDPR I’m afraid you will need to consult a professional. This is my interpretation of all the information I’ve read on GDPR and numerous discussions with other professionals. I
About Hazel ButlerHazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.
Aside from asking the obvious ‘What the hell is content marketing and why do I need it?’ perhaps the most common question people have when they’re first acquainting themselves with the wonders of using content to promote their businesses is ‘How does it work?’ Given how much potential your content has as a marketing device
I’ve been blogging quite a bit about SEO lately, and in my own marketing have certainly shifted to place my focus on SEO over social media (at least for now). It’s all very well me chattering on about the importance and power of SEO, but it doesn’t really help you to actually do it. Today
Since the beginning of May I’ve been on a bit of an SEO mission, blogging every single day. This has led to a lot of questions from clients and followers like: Why are you blogging every day? How do you possibly write this much? Is it really helping your SEO? How do you decide what
Last year I took on some ‘guinea pig’ clients for my Divine Blogging service. The idea was really simple - they get a great discount, I get to reveal I’m the ghost in their writing machine and share their results. It was a good arrangement for everyone, but I’m particularly grateful as it is really
One of the huge, seemingly unanswerable questions where content marketing is concerned is ‘How exactly do I promote my content?’ Believe it or not I’m deleriously happy when people ask me this question because so much of the time, entrepreneurs get trapped by The Cornfield Paradox and believe that, if they build a business, people
For a lot of bloggers and entrepreneurs, SEO is the bane of their existence. If you’re looking for some quick ways to supercharge your SEO without the headache of trying to understand the subject in extreme detail, or the befuddlement of lots of complicated jargon, here are 5 super-easy tips to transform you into a
One of the first things I tell people when they ask me, "What is content marketing?" is that it’s complex. Because it really is. Effective content marketing involves a lot of elements and moving parts. It’s called content marketing, as opposed to ‘blogging’ or ‘vlogging’ precisely because there’s far more complexity to it than simply
The curse of entrepreneurship is an endless To Do List that never diminishes, only grows. Seriously, how is it possible that in the time it takes us to cross one damn thing off the list, three new things have had to be added to the bottom? And how is that everything on that list is
Over the last few days I’ve been sharing a lot of posts on the types of content you should be creating for your blog. I began with the four awesome types of content that every blog needs. and have since moved on to looking at the most under-used form on that list: Seasonal Blog Posts.