About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)

2022-02-25T20:10:30+00:00

Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had regularly with many of them

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)2022-02-25T20:10:30+00:00

Top 4 Must-Know SEO KPIs To Measure Your Success

2022-02-22T16:25:37+00:00

If you’re new here, you’ve likely not heard me discuss the mercurial omnipotence of the Google Gods. Deities, in general, are problematic, particularly when gathered together in a pantheon (seriously, take a look at the Greek lot). At present, the Google gods (by which I mean the 200 plus factors Google’s SEO ranking algorithm uses to determine

Top 4 Must-Know SEO KPIs To Measure Your Success2022-02-22T16:25:37+00:00

Thought Leadership: Meaning, Examples And How To Be A Thought Leader

2022-01-20T22:51:02+00:00

What’s the difference between success and failure? Fame and mediocrity? A faithful following of devoted fans and tumbleweed breezing through your website and social media platforms? Charisma is certainly a big part of it. Those big personalities that we can’t quite get enough off. We hang off their every word and wish we were half

Thought Leadership: Meaning, Examples And How To Be A Thought Leader2022-01-20T22:51:02+00:00

How A Shit Web Page Ranking Is Ruining Your Success

2022-01-17T11:38:03+00:00

Ten plus years of speaking to clients running businesses across every imaginable industry, and the one thing they have in common is a drive to succeed. Many business owners tie their success to their SERP position, and they are obsessed with SERP rankings across their site.  They come to me because they want content that

How A Shit Web Page Ranking Is Ruining Your Success2022-01-17T11:38:03+00:00

What’s The Process When Working With A Copywriter?

2021-07-09T23:21:59+01:00

If you’ve worked with a copywriter before you likely know there’s a ‘process’. If you’re new to hiring a copywriter then you’re probably not quite sure what to expect. In some ways, the copywriting process is the same no matter who you work with - you brief, they write, you check, they edit, you approve.

What’s The Process When Working With A Copywriter?2021-07-09T23:21:59+01:00

The Cost Of Hiring A Copywriter And Why You’re Asking The Wrong Question

2021-07-08T14:07:30+01:00

If you’ve already weighed the pros and cons of working with a copywriter, and made the decision to hire one, your next logical question is going to be about money. Just what is the cost of hiring a copywriter?  If you’ve worked with copywriters before you likely have some idea of what to expect. But

The Cost Of Hiring A Copywriter And Why You’re Asking The Wrong Question2021-07-08T14:07:30+01:00

3 Types Of Copywriter (And How They Benefit Your Business)

2021-11-22T12:40:41+00:00

If you’re looking to hire a copywriter for your business, there are a lot of pros and cons to consider. But beyond figuring out whether it’s the right thing for you to do for your company, you also need to consider what type of copywriter you need. The various types of copywriters can be broken

3 Types Of Copywriter (And How They Benefit Your Business)2021-11-22T12:40:41+00:00

Typing Monkeys And Profit: The Pros And Cons Of Hiring A Copywriter

2021-07-07T16:39:07+01:00

Running a business is one of the most stressful experiences, but it’s also one of the most rewarding, once you master the fine art of being a ‘chillpreneur’. Part of that is knowing what to outsource, what to do yourself, and what to hire someone to do for you. It’s a delicate balance, and the

Typing Monkeys And Profit: The Pros And Cons Of Hiring A Copywriter2021-07-07T16:39:07+01:00

How To Hire A Freelance Copywriter And Boost Your Business

2022-07-12T18:04:48+01:00

Running a business is a full-on experience. Marketing a business is a full-time job all on its own. If you don’t have the luxury of a time turner or an in-house member of staff dedicated to your marketing, there’s one thing - more than anything else - that you’re really going to struggle with: content. 

How To Hire A Freelance Copywriter And Boost Your Business2022-07-12T18:04:48+01:00

What To Look For In A Technical Copywriter

2022-07-12T18:08:35+01:00

If you’re a tech brand gearing up to hire the perfect wordsmith you’re probably wondering what to look for in a technical writer. Even if you’ve hired tech authors before, you’re about to make a substantial investment in your brand through this hire, and it’s natural to want to get it spot on. Fortunately, getting things

What To Look For In A Technical Copywriter2022-07-12T18:08:35+01:00

Title