One of the huge, seemingly unanswerable questions where content marketing is concerned is ‘How exactly do I promote my content?’ Believe it or not I’m deleriously happy when people ask me this question because so much of the time, entrepreneurs get trapped by The Cornfield Paradox and believe that, if they build a business, people
About Hazel ButlerHazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post. In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.
For a lot of bloggers and entrepreneurs, SEO is the bane of their existence. If you’re looking for some quick ways to supercharge your SEO without the headache of trying to understand the subject in extreme detail, or the befuddlement of lots of complicated jargon, here are 5 super-easy tips to transform you into a
One of the first things I tell people when they ask me, "What is content marketing?" is that it’s complex. Because it really is. Effective content marketing involves a lot of elements and moving parts. It’s called content marketing, as opposed to ‘blogging’ or ‘vlogging’ precisely because there’s far more complexity to it than simply
The curse of entrepreneurship is an endless To Do List that never diminishes, only grows. Seriously, how is it possible that in the time it takes us to cross one damn thing off the list, three new things have had to be added to the bottom? And how is that everything on that list is
Over the last few days I’ve been sharing a lot of posts on the types of content you should be creating for your blog. I began with the four awesome types of content that every blog needs. and have since moved on to looking at the most under-used form on that list: Seasonal Blog Posts.
In the run up to the release of my new book, Divine Blogging, I’ve been delving into the 12 archetypes that make up the core of my signature content marketing strategy in a little more detail. I already talk a lot about how understanding your ideal client’s archetypal profile can help you create amazing content
Aside from writing your content you also need to design it. Making everything look awesome while simultaneously creating a consistent brand can be a challenge, but it doesn’t need to be. Here are 10 seriously easy content marketing design tips to ensure everything always looks its best, appeals to the right audience, and reflects the
I recently shared with you the four awesome types of content that every blog needs. Of the four perhaps the most under-utilised and misunderstood are Seasonal Blog Posts. Over the last few days I've been digging into seasonal content in more detail, and today I want to give you a full rundown of the best
2017 was the most successful year I’ve ever had in business, seeing me triple my income while spending next to nothing on advertising or promotions of any kind. Previous years had been far less lucrative, far more stressful, and involved spending a massive amount more on ads and campaigns that did very little to promote
For the last week I’ve been talking about the different types of content that go into a dynamic content marketing strategy, starting with the four awesome types of content that every blog needs. Since then I’ve been digging a bit deeper into the type on that list that is most undervalued and under-used: Seasonal Blog