About Hazel Butler

Hazel is an author, copywriter, content marketer and blogger. She specialises in helping creative entrepreneurs, coaches and small business owners harness the power of the pen (or keyboard!) to market their products and services through soulful selling. She's had several academic papers published internationally, and featured on sites such as The Huffington Post.In addition to her professional work as a writer, Hazel is also a fiction author. She has published several books and short stories, including The Uber Author Planner, Chasing Azrael, a Urban Fantasy novel, and Bleizgeist, a Dark Fantasy novella. Hazel has a regular weekly column on Sci-Fi Fantasy Network, and is currently working on her next novel, Death Becomes Me.

How To Define Thought Leadership For Your Niche And Lead Your Industry

2023-09-01T12:35:58+01:00

There’s a reason I spend quite a bit of time talking about thought leadership content; it’s super powerful. Many of my clients come to me purely for the creation of pieces that position them as thought leaders in their niche, and many of those who don’t end up asking for it. If you’re building a

How To Define Thought Leadership For Your Niche And Lead Your Industry2023-09-01T12:35:58+01:00

Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential

2023-09-01T12:35:58+01:00

SEO rankings are a subject of obsession for most business owners, and for good reason. Where you rank on SERPs determines how many people see and find your business through organic search. And organic leads are the holy grail. Why? You don’t have to pay for them individually as you would with leads coming from

Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential2023-09-01T12:35:58+01:00

Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable

2023-09-01T12:35:58+01:00

If there's one thing I truly detest about being a business owner, it's dealing with numbers. Honestly, I hate numbers. They fill me with visceral dread. I'm an intelligent, independent woman, yet I can only wrap my head around basic maths some days. Don't ask me why. I managed to get a B in my

Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable2023-09-01T12:35:58+01:00

Repurposing Guide: How To Easily Repurpose Your Content For Social

2023-09-01T12:35:58+01:00

From the moment you have a website (if not before), you're likely to obsess over your content and where it ranks in SERPs. Getting your site visible is of paramount importance, and for that, you need content. Regular blogging is the name of the game, but we all know how annoying that can be. Writing

Repurposing Guide: How To Easily Repurpose Your Content For Social2023-09-01T12:35:58+01:00

How To Use Thought Leadership Content Marketing To Quash The Competition

2023-09-01T12:35:59+01:00

Thought leadership content marketing combines some of the most successful weapons in your arsenal to promote your business. It's a high-investment strategy that will require you to spend a lot of time or a good chunk of change creating the required content. That said, it's well worth the effort.  Thought leadership content has the power

How To Use Thought Leadership Content Marketing To Quash The Competition2023-09-01T12:35:59+01:00

How To Rank On Google: The #1 Key To Lasting Business Success

2023-09-01T12:35:59+01:00

When I started my first business over a decade ago, my main concern was elementary: how to rank on Google? It was an all-consuming obsession. Getting my (incredibly crap) first website to rank. Why? Because I was just starting, I had zero money for marketing or ads, I’d built that website myself (hence it being

How To Rank On Google: The #1 Key To Lasting Business Success2023-09-01T12:35:59+01:00

How To Craft A Powerful Brand Story That Boosts Business Success

2023-09-01T12:35:59+01:00

Having a powerful brand story is something many businesses think they have, but don’t. It’s a thing other businesses know they need, but haven’t quite got around to yet, An element of the marketing puzzle that many more are aware of but don’t deem overly important. And an investment that a lot of businesses have

How To Craft A Powerful Brand Story That Boosts Business Success2023-09-01T12:35:59+01:00

3 Reasons Why Great Business Leads Start With A Killer Website

2023-09-01T12:35:59+01:00

How many of you are currently chugging along in business wondering what is eluding you when it comes to attracting great business leads? And how many of you have paused, while pondering how to attract more and/or better leads, and looked at your website? Now, how many of you have thought, “Huh, if I want

3 Reasons Why Great Business Leads Start With A Killer Website2023-09-01T12:35:59+01:00

How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term

2023-09-01T12:36:00+01:00

The concept of tribes has been used in marketing for years. Build a tribe, create a successful business. Seth Godin famously described a tribe in a marketing context in his book (coincidentally entitled, Tribes: We Need You To Lead Us) as “a group of people connected to one another, connected to a leader, and connected

How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term2023-09-01T12:36:00+01:00

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