Hazel

Most advice about adaptability assumes your business idea is temporary. That you should be ready to discard it the moment the market twitches. That success comes from being light on your feet and uncommitted to anything for too long, rather than building adaptable product ecosystems that are designed to last. The notion that adaptability =

It doesn’t matter what it is that you do as a freelancer - if you are living this kind of working lifestyle, you need to make sure that you are ready for the experience. And that means that you are going to have to know what you can do to try and gain as many

If you have noticed that your business is struggling lately then you may be looking for ways to improve this. Every now and again, businesses can face obstacles that need to be overcome. A great business leader will know exactly what their company needs to thrive. If you are looking for strategies on how to

Nobody ever said opening and running a business would be easy, it is quite the opposite. However, all the stress and worry will be totally worth it when you are welcoming customers all day, every day. You have an idea, a dream, and you want to start that business you've always wanted. But somewhere between

Whatever your business, being able to find the thing that sets you apart, your niche, and your unique selling proposition, can help you make your way in a crowded market. If you’re trying to grow a photography business, you’ve no doubt noticed how tough the competition can be. With so many photography business niches available,

Once upon a time, I was an archaeologist, then I shifted gears completely to become a copywriter. From there, my path took me into a full-time role as Head of Marketing at an agency, before I found my way back to freelancing. Over the years, I’ve specialised in health and wellness copy, only to transition

If you are looking to generate more leads, make more sales, and ultimately make more money, then you need to, as that well worn cliche states, know your audience. It’s a phrase that sounds simple, but really, it is much more difficult to actually achieve this feat, and really get to know the ins and

Technology has changed marketing in every possible way, when you think about it, because campaigns that once took weeks to plan now go live in hours, and entire strategies can be run, tracked, and tweaked with data tools that businesses couldn’t have imagined twenty years ago. And with the rise of AI, content creation has

Ever wonder why some brands explode on social media while others barely get a handful of likes? The difference usually isn’t luck; it’s engagement. If you can consistently boost your social media engagement, you’ll cut through the noise, build trust, and turn casual scrollers into loyal fans. The trick is knowing which tactics actually

Integrating merchandise into your brand isn't simply about adding revenue; it's a highly effective way to level up your website. Merchandising provides an opportunity to strengthen your brand recognition, engage your audiences, and leave fantastic impressions. No matter whether you are a content creator, small business owner, or established brand, adding merchandise can turn