The Copywriter Blog
Copywriting & Content Marketing Journal By Freelancer Copywriter Hazel Butler
How to Start a Travel Blog: Tips for Making Money & Growing Your Audience
The world has shrunk. The days of spending weeks on end sailing to far-flung destinations have long since given way to the age of social media and last-minute travel deals. Every exotic location is now
What Is A Signature Service? And How To Identify The Best One For Your Business
In the relentless pursuit of success within a fiercely competitive business landscape, companies are compelled to transcend mediocrity and redefine
Incentivise And Conquer: Driving Leads With Opt-In Incentives
Take a look at the menu on this site. Notice the tab called Freebies? Have you clicked on it? Have
Why Your USP Is More Important Than Ever (And How To Use It)
In today's dynamic and highly competitive business landscape, it is more important than ever for companies to stand out and
3 Types Of Copywriter (And How They Benefit Your Business)
If you’re looking to hire a copywriter for your business, there are a lot of pros and cons to consider. But beyond figuring out whether it’s the right thing for you to do for your company, you also need to consider what type of copywriter you need. The various types
Typing Monkeys And Profit: The Pros And Cons Of Hiring A Copywriter
Running a business is one of the most stressful experiences, but it’s also one of the most rewarding, once you master the fine art of being a ‘chillpreneur’. Part of that is knowing what to outsource, what to do yourself, and what to hire someone to do for you. It’s
How To Hire A Freelance Copywriter And Boost Your Business
Running a business is a full-on experience. Marketing a business is a full-time job all on its own. If you don’t have the luxury of a time turner or an in-house member of staff dedicated to your marketing, there’s one thing - more than anything else - that you’re really
What To Look For In A Technical Copywriter
If you’re a tech brand gearing up to hire the perfect wordsmith you’re probably wondering what to look for in a technical writer. Even if you’ve hired tech authors before, you’re about to make a substantial investment in your brand through this hire, and it’s natural to want to get
7 Powerful Lessons From My Work With The BBC
Starting a vlog for my business was a HUGE goal I had for years that never quite seemed to happen. I dabbled in vlogging as part of various ventures, but never quite managed the powerful weekly post schedule I envisioned. When I decided I needed to refocus my business exclusively
5 Killer Ways Lead Magnets Will Engage Your List
When I say ‘lead magnets’ the first thing that jumps into your head is likely ‘list building’. If you’re not already familiar with the concept of creating incredibly high-value optins like eBooks, mini video courses, and quizzes, and offering them to your audience for free in exchange for their subscription
Exploit These 4 Super Weird Habits For Better Content Promotion
Without doubt the hardest part of content marketing for many entrepreneurs is not actually creating your content. Not that there aren’t challenges inherent to the creation process, there certainly are, but there are simple (albeit time-consuming or pricey) solutions to those challenges. You either learn new skills, or pay someone
How To Monetise Your Blog: The Ultimate Guide
I got into a conversation with a fellow freelance writer the other day about the value of the services we offer. How much can you really justify charging for a blog post? There are a lot of ways to price up a writing service - by the word, by the
GDPR For Bloggers: How To Handle GDPR Like A Boss
Disclaimer: I am not a lawyer or legal professional of any kind, this post does not provide legal advice. If you’re after full legal guidance on GDPR I’m afraid you will need to consult a professional. This is my interpretation of all the information I’ve read on GDPR and numerous
5 Reasons Why Content Marketing Works Like Magic
Aside from asking the obvious ‘What the hell is content marketing and why do I need it?’ perhaps the most common question people have when they’re first acquainting themselves with the wonders of using content to promote their businesses is ‘How does it work?’ Given how much potential your content
SEO Hero: The Ultimate Guide To Attracting Blog Traffic
I’ve been blogging quite a bit about SEO lately, and in my own marketing efforts have certainly shifted to place my focus on SEO over social media (at least for now). It’s all very well me chattering on about the importance and power of SEO, but it doesn’t really help
How To Write Crap Headlines For Powerful SEO
Since the beginning of May I’ve been on a bit of an SEO mission, blogging every single day. This has led to a lot of questions from clients and followers like: Why are you blogging every day? How do you possibly write this much? Is it really helping your SEO?
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
Typing Monkeys And Profit: The Pros And Cons Of Hiring A Copywriter
Running a business is one of the most stressful experiences, but it’s also one of the most rewarding, once you master the fine art of being a ‘chillpreneur’. Part of that is knowing what to outsource, what to do yourself, and what to hire someone to do for you. It’s
How To Hire A Freelance Copywriter And Boost Your Business
Running a business is a full-on experience. Marketing a business is a full-time job all on its own. If you don’t have the luxury of a time turner or an in-house member of staff dedicated to your marketing, there’s one thing - more than anything else - that you’re really
Business Musings
Get Specific to Make More Sales
If you are looking to generate more leads, make more sales, and ultimately make more money, then you need to, as that well worn cliche states, know your audience. It’s a phrase that sounds simple, but really, it is much more difficult to actually achieve this feat, and really get
Why Brands Still Need A Human Voice In Marketing
Technology has changed marketing in every possible way, when you think about it, because campaigns that once took weeks to plan now go live in hours, and entire strategies can be run, tracked, and tweaked with data tools that businesses couldn’t have imagined twenty years ago. And with the rise
