The Copywriter Blog
Copywriting & Content Marketing Journal By Freelancer Copywriter Hazel Butler
Marketing An Indie Author: How I Helped a Debut Novelist Gain 1K+ Signups a Month
When indie author Briar Black approached me about launching her novels, I knew I could help bring to life her vision of becoming a successful mystery Romance author and creating a fiction empire. As an
Happily Ever After: Top Tips For Building A Brand Story That Converts
Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing
How To Become A Freelance Writer: All You Need To Know
The digital age has created a demand for talented writers, opening up vast opportunities for those aspiring to become freelance
Perfect SEO Content Length: How Long Should A Blog Be?
In the vast and ever-evolving landscape of search engine optimization (SEO), one question that often arises is, "How long should
How To Easily Check Your Keyword Rankings (And Boost Them)
Checking your keyword rankings can be a tricky business if you don’t know how. But, knowing where your business ranks in Google SERPS is perhaps the single most important metric to monitor and improve in your business? Why? 70% of marketers agree that SEO is more effective at driving
How To Be Authentic In Your Content Creation (And Why You Need To Be)
Have you ever noticed how many buzz words there are in business? Like, sometimes I think entrepreneurs are secretly just a collective of bees. We’re inundated with them. Words like ‘synergy’ and ‘resonate’. They’re almost always used in the wrong context so they become meaningless, bordering on ludicrous. Or phrases
The Power Of Signature Moments And How To Easily Deliver Them
Nothing quite beats the satisfaction of a ping on your phone telling you a freshly drawn-up contract has been signed. I love the thrill of landing a new client. The excitement of getting to know their brand and plotting out what I’ll do for them. The sheer joy of having
How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 2022
Looking for creative ways to generate sales leads? Most of us are. Yet the mindset we have surrounding sales and revenue generation can play a huge role in how we approach it. For business owners, the greatest concern is generally how to generate sales. For marketers and social media types,
How To Easily Find Your USP (HINT: It’s Not What You Think)
When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve
Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money
The simplest brand awareness definition is that it's the number of people who know your brand exists and, consequently, have the potential to buy from you. The greater awareness of your brand, the more people buy from you, and the more money you make. Sounds simple, right? Well, in many
Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)
Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had
Top 4 Must-Know SEO KPIs To Measure Your Success
If you’re new here, you’ve likely not heard me discuss the mercurial omnipotence of the Google Gods. Deities, in general, are problematic, particularly when gathered together in a pantheon (seriously, take a look at the Greek lot). At present, the Google gods (by which I mean the 200 plus factors Google’s SEO
Thought Leadership: Meaning, Examples And How To Be A Thought Leader
What’s the difference between success and failure? Fame and mediocrity? A faithful following of devoted fans and tumbleweed breezing through your website and social media platforms? Charisma is certainly a big part of it. Those big personalities that we can’t quite get enough off. We hang off their every word
How A Shit Web Page Ranking Is Ruining Your Success
Ten plus years of speaking to clients running businesses across every imaginable industry, and the one thing they have in common is a drive to succeed. Many business owners tie their success to their SERP position, and they are obsessed with SERP rankings across their site. They come to me
What’s The Process When Working With A Copywriter?
If you’ve worked with a copywriter before you likely know there’s a ‘process’. If you’re new to hiring a copywriter then you’re probably not quite sure what to expect. In some ways, the copywriting process is the same no matter who you work with - you brief, they write, you
The Cost Of Hiring A Copywriter And Why You’re Asking The Wrong Question
If you’ve already weighed the pros and cons of working with a copywriter, and made the decision to hire one, your next logical question is going to be about money. Just what is the cost of hiring a copywriter? If you’ve worked with copywriters before you likely have some idea
Copywriting Tips & Tricks
Trying to improve your own copywriting skills? Here’s all you need to do: write. Keep writing. Never stop writing. If you want a little more than that, here’s the other thing you need to do: read. Voraciously. Devour articles, books, blogs on every topic. Read the genres you love. Read the genres you hate. And if you want even more than that, check out my latest advice on scribing and life as a professional copywriter…
The Cost Of Hiring A Copywriter And Why You’re Asking The Wrong Question
If you’ve already weighed the pros and cons of working with a copywriter, and made the decision to hire one, your next logical question is going to be about money. Just what is the cost of hiring a copywriter? If you’ve worked with copywriters before you likely have some idea
3 Types Of Copywriter (And How They Benefit Your Business)
If you’re looking to hire a copywriter for your business, there are a lot of pros and cons to consider. But beyond figuring out whether it’s the right thing for you to do for your company, you also need to consider what type of copywriter you need. The various types
Business Musings
Photography Business Niches You Could Thrive In
Whatever your business, being able to find the thing that sets you apart, your niche, and your unique selling proposition, can help you make your way in a crowded market. If you’re trying to grow a photography business, you’ve no doubt noticed how tough the competition can be. With so
Career Shifting: From Copywriter to Health Worker
Once upon a time, I was an archaeologist, then I shifted gears completely to become a copywriter. From there, my path took me into a full-time role as Head of Marketing at an agency, before I found my way back to freelancing. Over the years, I’ve specialised in health and
