If content marketing is part of your business (or you want it to be) you probably already have a content marketing plan. You've probably already read a great deal about the concepts behind content marketing as a business strategy and the types of content you can (and should) use. You know you need to blog
Die Empty by Todd Henry is just what I would expect from such an impassioned speaker. It's well written and provides a thoughtful, and though-provoking, commentary giving it your all. Always doing your best work. There's a very personal tone to the book which is evident throughout. Todd is clearly invested in this subject and walks his
There are no limits to the ages of female entrepreneurs. From tweens to retirement age and above, women are breaking out of the realms of traditional employment and starting up their own businesses. The diversity of these businesses is staggering – from fashion to technology, neuroscience to cake decorating, from design to engineering and everything
Authenticity has been a big buzz word in the biz world for a while now. But how can you ensure authenticity in business, what does authenticity even mean? And are you truly being authentic, or do you just think you are?Are you, actually, being fauxthentic? What Does It Mean To Be Authentic In Business? Authenticity can be
I'm historically bad with money. Catastrophically bad at times. Get Rich, Lucky Bitch by Denise Duffield Thomas was very appealing to me from the moment I came across Denise. I bought it, then shelved it. I followed her blog and was inspired, but couldn't bring myself to pick up the book. Denise was very appealing to
As business owners in the online world we're well aware of the need for list building. It's the key to tribe growth. It ensures your tribe is composed of ideal clients - people you love to work with, who value you. We understand the power of an Email List. We know that having direct access to our ideal clients'
This week I've been reading yet another book on entrepreneurship! This one's a little different from most and I've appreciated the change of pace. As a female entrepreneur with a background in gender research, Feminine Capital by Barbara Orser and Catherine Elliott has been on my To Read pile for a while. The Curse of the Cover JudgementI'm
Hello gorgeous girls! As part of my continued dedication to helping you all build better blogs and become even more fabulous writers, I will be doing a monthly Copywriting Masterclass. This month's is a crash course in HOW AND WHY YOU SHOULD USE COSCHEDULE! For those of you who don't know, CoSchedule is a BLOG AND
What is Copywriting? If you're in business - even as a fledgling entrepreneur - the odds are you've heard of copywriting. You've probably been told you need it, that it's important. But exactly what is copywriting, and why is it so important for your business? Copywriting is an essential aspect of online marketing. If you're
Making it as an entrepreneur is damn hard work. This is true regardless of gender. But for women in business there are, what I would call a unique set of challenges. To help me on my entrepreneurial journey I read a lot. Business books, self-help books, and memoirs written by successful business people and role
