Whether you’re a budding entrepreneur just starting out or an established business owner looking to uplevel your visibility, having a well-written, effectively optimised, beautifully designed, and expertly built website is the key to your success.
But that’s easier said than done, right?
Wrong.
Take the stress, worry, and uncertainty out of the equation. Put your pen down, back away from the keyboard. You have better things to do with your time than try to figure out how to write a website. Unless you happen to be an SEO specialist, you’re not going to get very far optimising it. And the design and build? Just more issues to stress over.
Wouldn’t it be easier if you could get all that sorted in one place, no muss, no fuss? If you could arrange your new website in just a few clicks and entrust it to one person who managed everything for you? And wouldn’t it be great if there was the flexibility to pay for it in an affordable way that doesn’t fuck up your cashflow?
I’ve been writing websites for over a decade. A couple of years in I realised it was ridiculous to rely on other people to optiise them after the fact, so I became an SEO specialist. Along the way the website developers my clients hired to build their sites started asking for design ideas to accompany the copy I wrote. Comments, thoughts, a banner image here, an interactive Q&A section there, and before I knew it I was designing sites too.
Skip ahead a couple of years and I was working as Head of Marketing at a local digital marketing agency, writing and designing client websites week-in, week-out. When I returned to running my own business, I didn’t see the need to stop.
Now I have an in-house website developer. So, when a client comes to me for website copy and also happens to need a website designer and developer, I can deliver all three.
One-stop. Job done.
Websites Written, Designed, Developed…
Want to see what we can do?
How Does It Work?
There are certain elements most – if not all – websites need. To that end, I have a standard website pack that includes everything you need to put the foundation in place. You can then add on any extras needed. All elements have fixed, predictable prices. You’ll only pay extra if you ask for extra functionality (e.g. adding WooCommerce or a booking system), or if you want bespoke photography or videography, rather than stock.
All this for one fixed price that ensures you get your shiny new website written, designed, and built quickly and simply.
“I am absolutely delighted with the quality of work that Hazel has provided. She has been excellent in managing every aspect of our marketing from helping to identify our voice, to creating exceptional content, graphics and technological support for a variety of products, services, and topics. This has saved a tremendous amount of time and enabled us to focus on the things we needed to do in order to launch a new company. I have come to depend on her creativity, and collaboration skills and am very grateful for her efficiency and attention to detail and for selecting team workers who share our vision.”
“Hazel went the extra mile to fulfill all my needs and was very attentive to what was said to her. I would recommend her without any doubt!”
“Thank you, lovely Hazel, for the amazing job you did on my book! I was sooooo fed up looking at it (never mind wasting hours and days). Your highly professional handling of it and adjusting little things made such a difference.”
“I’ve enjoyed the fruits of Hazel’s blog service for a number of months now. She is prompt, accurate, charismatic and eminently readable. But perhaps even more valuable than that, she has proven herself, time and again, able to adapt to whatever subject matter I throw at her – however technical or seemingly impenetrable. It is a valuable skill in copywriters I have found all too rare. Highly recommend.”
“Hazel is efficient and reliable. She’s organised, thorough, and dependable when it comes to deadlines. She delivers high-quality content quickly, has great ideas, and understands what I want. She is a great help in moving my business forward, I wouldn’t hesitate to recommend her.”
“Hazel has a way with words. I’m so glad I asked for help with my product pages. Her passion and energy come alive on each page! I also asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers.”
“I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?”
“Working with Hazel has made our online marketing efforts far easier and slicker. Our directors have so much information in their heads but they don’t have the time (nor inclination) to be churning out articles. Hazel can take messy notes, scribbled bullet points or topic headlines and turn them into well-written prose. We use her content on our website, LinkedIn and it’s even been published in print journals. I highly recommend working with The Write Copy Girl.”
“Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality – informative and fun to read. Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future.”
“We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset.”
“When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl.”
“Hazel offers very complete and reliable copywriting services, well written and thoroughly researched.”
“Hazel has written fantastic blogs for me. She writes to the brief and interprets my notes really well. They really hit the spot in terms of tone of voice and my chatty-yet-practical style. I’m really glad to have bought one of Hazel’s blogging packages for the coming year.”
“Absolutely brilliant. Especially the pyjamas part! Many thanks”
“Hazel approached writing my blogs very professionally. They were difficult subjects, but the resulting blog posts were fantastic. Hazel had clearly researched well, and wrote well-composed pieces that have been very popular.”
“Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she’s also the reason I’m finally published on The Huffington Post. I couldn’t have done it without her guidance and expertise!”
“Hazel is amazing, so patient, knows the answers to all those questions you have and really guides you through the process, boosting you when you need it. I learnt so much from working with Hazel when writing my book and she made the process really smooth.”
“Really impressed with this service. Fast, professional, and the memes looked fabulous!”
“After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way.”
“Hazel stepped up to the mark and then some. She was attentive and detailed in all her communication. I was thoroughly impressed.”
“Hazel was extremely accommodating and showed herself to be both a professional and a perfectionist. I was so happy with the end result.”
“Hazel has been a gem she is so very easy to work with and totally gets my brand and what I’m trying to convey, which is so very important. It’s been a pleasure and I will definitely be coming back to work with Hazel again.”
“Hazel was amazing to work with – she did a fantastic job of making my story, ‘The Brightest Eye’, truly sparkle. This is one I am truly proud of. She is one fabulous editor!”
“A total professional, I wouldn’t hesitate to recommend. Thank you so much Hazel, we wouldn’t have got this far without your help.”
“In a couple of hours Hazel turned my waffle into amazing copy that I couldn’t wait to upload onto my website. It’s fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!”
“I’ve worked with Hazel on a couple of projects for my business and she’s always professional and approachable. I’ve been delighted with her work and have had positive feedback from my customers. She works quickly and is happy to make changes necessary to ensure customer satisfaction.”
“I’m thrilled with the quality and attention to detail of the work, but also the professionalism with which Hazel approached the commission, which is so rare in the creative marketplace. I will definitely use her services again, and would recommend her to anyone.”
“I loved working with Hazel, her work is amazing and really brought the stories to life.”
“Hazel took my original, drab freebie and using her creative genius produced a stunning book for my ideal customer. She’s approachable and friendly and happy to make changes where needed.”
“It’s been wonderful to work with Hazel. She’s extremely talented. She’s giving me loads of valuabe advise on my books. She’s flexible, reliable, patient with requests and quick to respond with quality advice.”
The best website designer is actually your copywriter. This is particularly true if your copywriter is also your SEO specialist. When you understand the SEO requirements of a website and the copy and branding needs of various pages, you’re capable of crafting a design that doesn’t just look great. It also creates a seamless user experience and is effectively optimised to give the site the best possible chance of ranking.
There’s no need to shoehorn more copy than the designer anticipated into a design that wasn’t created to display that much information. This always results in a horrible squashed appearance. Nobody wants that. You need a well-spaced design incorporating plenty of interest and negative space around the required copy.
When designed well, you shouldn’t notice how much text there is. It all just flows.
The best website design comes from the mind of the writer who created the concept behind your website and the story behind your brand.
Technically speaking, you are hiring a separate website developer; it just so happens he works for me 😉. I’ve worked with hundreds of clients on their websites, and they all have a desire for ease. Yes, they want a great-looking website that ranks and makes them lots of money. But they also want to process of getting one to be as simple and stress-free as possible. When hiring a website copywriter, a separate website designer, and a separate-again website developer (because design and development are not the same), everything tends to get messy. At best, you have three people, each with their own creative vision and no unifying factor to bring all three together with clarity. That unifying factor, by default, becomes YOU.
And that’s a headache you really don’t want.
At worst, you’ll find the various parties involved clash. Even while maintaining professional collaboration, if you have a designer who wants something done one way, and an SEO expert telling them it needs to be done a different way, while a developer insists it’s better to do it a third way, someone has to decide which option to go with.
You guessed it that someone is YOU. And you don’t want that headache either. Because it won’t be one decision. It will be a million micro-decisions.
When you have a single person writing, optimising and designing a site, working with a developer to make their vision a reality, you find everything flows a lot easier. My web wizard understands all the SEO implications of my copy and designs and doesn’t change them. Not only that, he’s exceptionally good at building a site that effectively meets the demands of the search engine gods in terms of content, design, and structure.
In other words, getting it all done by a dynamic duo who fully comprehend a site’s branding, content, SEO, design, UX, and development needs will result in a better site. A site capable of ranking. One that is user-friendly, on-brand, and gives you the solid foundation you need to build success.
Of course. I completely understand how tough it is to work a new website into your budget – especially if you’re just starting out. I offer 12-month payment plans for anyone taking advantage of my website design and development services. You can pay with the usual 50% deposit and settle the balance before the new site goes live. Or you can split the full cost of the website over a 12-month plan – whichever works best for you.
Nope, not at all. It’s just a straightforward splitting of the cost between twelve equal payments.
We build all our websites on WordPress, as we have found this to be the most efficient and user-friendly system. It’s incredibly versatile, thanks to the variety of available plugins, meaning whatever functionality you need, we can create. It also fully integrates with other systems that businesses commonly need to use, like CRMs, Sage or Xero, and payment systems such as PayPal and Stripe.
Your website will be fully designed with any graphic elements required created by our graphic designer. We include fully licensed, premium, royalty-free stock imagery with all our designs. If you would like bespoke brand photos, you can either arrange for these yourself and provide them to us, or we can arrange them for you for an extra fee.
Video is the most powerful form of content going. We’re happy to include stock videos on your site wherever possible, and highly recommend you create additional videos like introductions and explainer videos. We can provide scripts for these as part of your package and advise on how best to film them, or we can arrange a videographer to film them with you for an extra fee.
Absolutely not! We like to be completely transparent; what you see is what you get. The cost of your website includes the license needed for the WordPress builder we use and all the copy, design, and development costs.
You would only incur additional costs if you add extra functionality or take advantage of additional content creation, such as bespoke photography or videography. Likewise, if any extras you ask for mean paying for premium plugins, these would also need paying for. However, without your prior approval, we will never do any work that incurs additional charges. If you ask for something that isn’t already covered by your package, we’ll let you know, give you a clear cost, and only begin work once you’ve agreed to the extra expense.
No, we don’t include this as standard as many businesses don’t need it. If you already have a domain name and an existing website, you can continue using your current domain and hosting unless you want to change it. We can advise you on both domain and hosting, and if you would like us to purchase your domain and host the site for you, we can do so for an annual fee.
When you place your order, we will put you in the next available slot on the schedule and notify you of the timescale. However, it typically takes eight weeks to complete a website build. We may be able to complete the site faster than this. Likewise, during busy periods it may be longer; it will depend on the current schedule. Please assume an 8-week build time and check with us before purchase if the timing is a factor. It’s also essential to remember that turnaround time hinges on how quickly things are turnaround on your end. Eight weeks assumes you can provide the necessary information, files, etc. promptly and are responsive to our communication with you. Delays on your end will inevitably lead to delays in the total turnaround time for the project. We will always try and make up lost time, but it’s not always possible.