FJR Group (formerly Frazer John Recruitment) is a fun, quirky company based in my home city of Manchester, with a second branch in London. I had a load of fun working with them on an article writing project from 2018-2019. They were looking for fresh, original content to help market their business. They wanted though-leadership pieces that had a bit more substance to them than the regular ‘5 recruiting tips’ style posts and endless ‘listicles’. In short, they wanted to stand out, and I was quite happy to oblige with a series of long-form articles on topics that supported the other marketing and PR efforts that were going on at the time. All my articles were also optimised for search to help boost their rankings on SERPs.
Why I Love Being A Freelance Recruitment Writer
Recruitment is a niche I ended up working in a lot, entirely by accident. I worked with a nutritionist a few years ago and her husband ran a recruitment agency. They needed someone to write their new website, and I was more than happy to work on it. I had already written short blog posts for a couple of recruitment firms, so it wasn’t entirely new to me. Adding that to my portfolio caught the attention of FJR Group, which is how I ended up working with them. From there, I have partnered up with several other recruiters for thought leadership article campaigns and search engine optimisation campaigns. Working as a freelance recruitment writer has now become a regular gig for several different companies, and I thoroughly enjoy it. It gives me a chance to explore the trends and developments in how society as a whole is viewing and thinking about business.
The ways in which recruitment evolves and changes is a direct reflection of how the business world is currently working. It’s so great to stay fully up-to-date on emerging trends in how we work, who we hire, and the ways CEOs and managers are steering companies. As a B2B copywriter, it’s very important for me to understand the current landscape, and recruitment writing is by and far the best way to stay current. As most of my recruitment brands are also very keen to position themselves as innovators and revolutionaries, I also have to find new approaches to common business issues. This is great for running my own business, and also for better creating marketing strategies to help my clients grow their own businesses.