Like most businesses developing their organic leads and profile, Ruler Analytics was keen to rank number one for specific keywords relevant to their target audience. They had those keywords in mind already and were extremely flexible regarding the format created. Provided the content was in line with their brand voice and philosophy (which to be honest, is a given for any client, whether they ask for it or not!), they were happy. The result was the very organic development of content relating to their keywords, which hit all the core points users would be interested in, and offered additional value as a bonus.