I worked with the fabulous Melissa from James Spinelli Jewelry, to help her create some truly lush product descriptions for her necklaces, earrings, and other jewellery. These items are all hand-crafted by Melissa’s own fair hands, and each has a unique design. The commonality between them is that they all use natural materials to create stunning effects. While this predominantly consists of crystals – like amethyst, turquoise, howlite, and jasper – it also includes seashells, wood, and other materials made by mother nature. We decided to focus on this element of her work and really draw out the unique qualities of her pieces.
The Perks Of Working As A Freelance Copywriter For A Jeweller
The descriptions I crafted were part literal account of what each piece consists of, and part geology lesson. I delved into the properties and meanings of the various crystals she used while researching any relevant mythology, folklore, or superstitions surrounding them. This was such a fun project, not only did I get to spend my time ogling Melissa’s gorgeous jewels, I was able to thoroughly indulge my love of crystal law and obsession with all things mythology.