Some business owners spend years trying to create the perfect brand story to inspire their audience. Others simply have genuinely inspirational stories. Cancer survivor Precious Jason is one such entrepreneur. After searching for skin and haircare products that were kind to her skin after chemotherapy, the absence of anything suitable drove her to produce a brand of her own.
Precious came to me because she had the vision, the products, and the drive, but couldn’t quite put it all into words. I scripted a video script to tell her story, as well as copy for her website, and product descriptions for her range of awesome (and completely natural) skincare and haircare items.