Having an awesome idea for a course that can transform people’s lives is (unfortunately) just the start. Once you have that genius plan, you have to create it, and even then, the hard part isn’t done. You need to SELL IT. Sales copy that effectively converts your audience into paying customers is a work of art.
You need just the right balance of selling, just enough information to inform without boring, the right calls to action, and a message that perfectly hits your ideal clients’ pain points. This project wasn’t extensive, but it was vital, crafting the perfect copy for Lomi Lomi and Yoga instructor/coach Christine Schnell’s course for wellness practitioners and entrepreneurs.