You have to love a woman with a vision. Jannet was just such a woman when she came to me looking for regular content for a new online magazine she was starting up. The magazine, MeMeMe Online, was aimed specifically at woman (largely middle-aged), who were looking for health and wellness advice. The second half of the business was a membership site for female business owners in the health and wellness industries.
Janet was looking for quality content for her magazine, including regular book reviews and recipe posts that her readers would love. Healthy, nutritional food to nourish their bodies, and thought-provoking, inspirational or comforting reads to nurture their minds.
In addition, Janet also wanted someone to ghostwriter her own articles to appear on the site. I also created several content upgrades to incentivise subscriptions, and regular social media posts to help drive traffic and raise brand awareness.