Copy That Converts

Attract, Delight, And Convert Your Ideal Clients Into A Dedicated Tribe

First Impressions Count... What's Your Website Saying About You?

Website And Sales Copy

Integral to establishing the credibility of your business, and attracting new clients, your website is the sales rep that never sleeps. For the modern marketer a high-converting website isn’t an option, which means you need a website that tells captivating stories.

If you don’t yet have a website, or your existing site isn’t delivering the results you need, investing in a professional website copywriter will ensure your business has a site that checks all the big boxes by:

 

  • Creating a dynamic online presence for your business.
  • Ensuring your rank highly in search engine results pages
  • Consistently attracting new leads
  • Educates prospective clients on the benefits and value of your offerings.
  • Builds trust in you and your brand.
  • Converts your website visitors into paying clients and raving fans.
  • Positions you as an expert in your niche.
  • Establishes your distinct brand voice and tells your compelling brand story.
  • Reflects your company’s personality and ethos in a professional and engaging manner.

 

Stellar website copy will do all this, and more, while providing content that is natural and effortless to read.

Drive Traffic To Your Website With Effective SEO

All good website copywriters understand that Search Engine Optimization is utterly necessary. With website copy that is optimised for SERPs, your site will do the heavy lifting when it comes to attracting traffic. By incorporating SEO throughout your web copy, and updating your site with regular content, you will organically attract a huge chunk of traffic from search queries.

Better yet, an effective SEO strategy will ensure that you are attracting a very targeted group of people. By designing every inch of your web copy – from titles to meta descriptions – your website becomes a carefully crafted beacon, shining brightly enough to attract your ideal clients, win their trust, convince them of your expertise, and convert them into dedicated fans of your brand.

But there’s a lot more to SEO than using the right words. The search engine gods are constantly growing smarter and sneakier, updating their algorithms to reflect the rapidly evolving digital world.

The days of stuffing keywords into your copy as often as possible are long dead.

To please the search engine gods and gain a place on the coveted first page of Google, your website needs to utilise the most up-to-date SEO techniques, such as long tail keywords and latent semantic indexing (LSI).

For that you need a professional and highly-skilled website copywriter with SEO expertise, who is capable of crafting copy for your site that is artfully targeted to your ideal clients, fully optimised for search engine results, and perfectly polished to present a stunning impression of your brand.

Website Copy

First impressions are everything. You have a shocking 50 milliseconds – only 0.05 seconds! – to convince your visitors to stay on your site when they land. That’s a tall order, and your whole site needs to be optimised to ensure you catch and hold people’s attention. Every word on your website is an opportunity to showcase who you are, what you do, and exactly how good you are at it. From your home page to your about page and everything in between, you can’t afford to waste a single syllable.

Create a killer first impression with a hella good home page, awesome about page, and other staple pieces of copy for your website…

Attract the perfect leads and convert them into paying clients, with persuasive product descriptions, landing pages, squeeze pages, ad copy and more…

Sales Copy

Your website is a portal to success and the freedom-based lifestyle you crave (and deserve!). In order to effectively leverage it to make your business wildly successful it needs to sell your shit. Content Marketing is all about attracting people to your page and building a relationship with them, but those relationships will never transform fans into clients if you don’t sell your audience on the value of your offerings. Sex sells. Fortunately, so does sales copy! Exceptional products and services deserve phenomenal product descriptions, sales pages, and ad copy, effectively optimised to attract and seduce the perfect clients.

Brand Copy

Crafting as super-successful brand is more than figuring out your brand colours and designing a great logo. A compelling brand has a consistent, authentic voice, and tells a truly compelling story. A strong brand story connects with people on a deep, fundamental level, helping prospects feel they know you and that you understand them. By harnessing some simple but incredibly powerful archetypes in your brand story you can become the hero of your own epic narrative and attract a dedicated tribe of fans. Creating a signature service for your brand is also a huge asset, transforming your zone of genius into a completely unique offering that can be leveraged into multiple income streams.

Build your online empire and dominate your niche with brand copy that weaves the perfect narrative…

Perfect For Earning Passive Income!

Lead Magnets

Entrepreneurs have a collective obsession with building their email lists, and for good reason. Email marketing is incredibly powerful, giving you direct access to your ideal clients’ inboxes. Once people have subscribed to your list you have the ability to nurture your relationship with them and convert them into clients, but getting people to optin is really tough. Not only that, you need the right people on your list; people you would love to work with who will adore everything you do. A powerful lead magnet is huge asset for your brand and the focal point of your list-building efforts. It needs to deliver huge value, showcase your expertise, and provide a tangible and immediate payoff for your ideal clients – that’s a tall order. A four or five video mini-course, 10K eBook or powerful quiz can supercharge your email list with the perfect prospects.

Precious Jason, Etie’no Skincare

"I asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers."
2016-05-29T21:53:24+00:00
"I asked Hazel to help me create a powerful script for my website video. I was nervous about what to say and how to deliver it. Hazel but me at ease from day one, scheduled a call and carefully researched my business and target market. She was extremely patient and supportive. The video script blew me away. Every word was powerful and communicated my hear to my customers."

Terri Homyard, Blue Sky VA

"In a couple of hours Hazel turned my waffle into amazing copy that I couldn't wait to upload onto my website. It's fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!"
2016-05-29T21:59:28+00:00
"In a couple of hours Hazel turned my waffle into amazing copy that I couldn't wait to upload onto my website. It's fantastic, sounds just like me, but phrased much better than I could have ever put it. It was like she was channeling my voice and speaking directly as me to my ideal clients!"

Roots Creative, Search Marketing Specialists

"We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset."
2018-04-06T13:14:33+00:00
"We have found Hazel to not only be a talented creative writer, but a professional of sufficient nous and intellect to get her head round even the most complicated and technical of subject matter. She has been a pleasure to deal with and a valuable asset."

Karen Purnell, Flawless Curves

"Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality - informative and fun to read.  Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future."
2018-04-06T13:16:20+00:00
"Hazel has written both product descriptions and blog posts on a variety of subjects for my business. On all occasions the writing was excellent quality - informative and fun to read.  Delivered on time with appropriate memes and tweetables. I would highly recommend Hazel and look forward to working with her in the future."

Melissa James Spinelli, Melissa James Spinelli Jewelry

"When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl."
2018-04-06T13:17:56+00:00
"When I realized that I was having difficulty composing eye-catching, informative product descriptions I was unsure where to look for assistance, until The Write Copy Girl answered the call. Not only are the descriptions she provides eye catching and informative, but they added new life to my products. She always makes sure that I am happy with her descriptions and is a great person to work with. As I add new products to my shop, the only person I will trust to make them shine is The Write Copy Girl."

Precious Jason, Etie’no Skincare

"Hazel has a way with words. I'm so glad I asked for help with my product pages. Her passion and energy comes alive on each page!"
2016-05-29T22:05:33+00:00
"Hazel has a way with words. I'm so glad I asked for help with my product pages. Her passion and energy comes alive on each page!"

Stacey Orr, Oh Sweet Bag Of Mine

"Hazel has been a gem she is so very easy to work with and totally gets my brand and what I'm trying to convey, which is so very important. It's been a pleasure and I will definitely be coming back to work with Hazel again."
2016-05-29T22:16:51+00:00
"Hazel has been a gem she is so very easy to work with and totally gets my brand and what I'm trying to convey, which is so very important. It's been a pleasure and I will definitely be coming back to work with Hazel again."

Rebecca Couple, The Smart Girl’s Business School

"After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way."
2016-05-29T22:24:45+00:00
"After months of struggling to develop my brand Hazel came to the rescue. She immediately understood my brief and helped me better understand my ideal clients. The process was straight-forward and stress-free and Hazel took on board my feedback every step of the way."

Christine Judd, Holistic Therapist & Coach

"Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she's also the reason I'm finally published on The Huffington Post. I couldn't have done it without her guidance and expertise!"
2016-06-17T10:58:41+00:00
"Hazel is a wizard with words and definitely knows her stuff! The sales copy she wrote for my course converts like a charm, and she's also the reason I'm finally published on The Huffington Post. I couldn't have done it without her guidance and expertise!"

Rachel Collins, Insight Executive Group

"I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?"
2018-08-02T15:57:30+00:00
"I’ve worked with Hazel before and seen her writing across different websites. I was impressed with how she can take a complex subject and make it understandable. Our Service descriptions were difficult to structure. There is a lot of overlap and finding a language that speaks to our two different types of audience made writing tricky. Hazel helped simplify the page structures and managed to write in a way that appeals to all. The creative process was complex! We had multiple stakeholders to consult and keep happy through the process. Hazel was incredibly patient with us. The quality of the writing was excellent, and Hazel captured the right balance of professional with personable. I love the way Hazel writes, and would absolutely recommend The Write Copy Girl to other entrepreneurs and small business owners in need of amazing website copy?"
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What’s Included?

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Brand Identity

Crafting your brand’s unique identity and voice on every page of your website.

Keyword Research & SEO

Extensive keyword research and the inclusion of all the latest in SEO techniques, from long tail keywords to LSI.

Topic Research

Extensive and professional research into your core topics.

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Meta Data

Every page and piece of content delivered with the Meta Data needed to fully optimise your content for search engines.

Formatting Tips

Website copy comes with tips on formatting for maximum impact, including column, banner, image and design suggestions.

Video Scripts

Including videos on your website can boost conversion by 86% You’ll get tips on what videos to include and where, how long they should be, and scripts so you don’t go wrong!

Let's Talk Web Copy...

For a bespoke quote and help figuring out exactly what website copy you need, get in touch…

Book A FREE Discovery Call!

Why Work With Me?

The Write Copy Girl has written original website copy for over a hundred professional websites, from solopreneurs and small businesses, to international companies and product-based brands with thousands of items on offer.

Whether you’re selling products, services, a mixture of both, or promoting digital offerings such as eCourses and membership sites, Hazel is here to provide the perfect words to attract new clients, compel them to buy, and help you build your online empire.

Our clients are frequently experts who are exceptional at what they do, but totally suck when it comes to conveying their own genius in copy. In addition to the Scriptophobics we’ve also crafter perfect words for magazines, bloggers, authors, and other professional writers.

Even professional writers need help crafting effective website copy!

Writing high-quality, engaging and effective copy for a website requires an entirely different skill set to other forms of writing.

If you’re struggling to weave your brand story into your website, have no idea what to include on your homepage, or need powerful product descriptions and sales pages that convert like magic and really sell your shit, you’re in the right place…