Search results for: ideal client

Need a new search?

If you didn't find what you were looking for, try a new search!

How To Define Thought Leadership For Your Niche And Lead Your Industry

By |2025-10-08T16:45:27+01:00January 9th, 2023|Freya, Thought Leadership|

There’s a reason I spend quite a bit of time talking about thought leadership content; it’s super powerful. Many of my clients come to me purely for the creation of pieces that position them as thought leaders in their niche, and many of those who don’t end up asking for it. If you’re building a

How To Use Thought Leadership Content Marketing To Quash The Competition

By |2025-11-13T15:55:13+00:00September 5th, 2022|Freya, Thought Leadership|

Thought leadership content marketing combines some of the most successful weapons in your arsenal to promote your business. It's a high-investment strategy that will require you to spend a lot of time or a good chunk of change creating the required content. That said, it's well worth the effort.  Thought leadership content has the power

How To Craft A Powerful Brand Story That Boosts Business Success

By |2025-05-13T09:48:45+01:00August 22nd, 2022|Brand Story, Ceridwen, Corporate Storytelling|

Having a powerful brand story is something many businesses think they have, but don’t. It’s a thing other businesses know they need, but haven’t quite got around to yet, An element of the marketing puzzle that many more are aware of but don’t deem overly important. And an investment that a lot of businesses have

Brand Ambassadors And Super Fans: All You Need To Know

By |2023-09-01T12:36:46+01:00July 25th, 2022|Aphrodite, Brand Awareness, Feature Posts|

A huge part of a copywriter’s job is helping their clients raise brand awareness. As most business owners are well aware, positive word of mouth, encouraging repeat business and working with brand ambassadors are great ways to raise visibility and brand awareness. What many fail to realise, however, is just how integral your copywriter is

One-Stop Website Copy, Design, Development And SEO

By |2025-05-29T23:19:27+01:00July 25th, 2022|

Need A Website Copywriter? Website Designer? Website Developer? That Sounds Complicated. How About Getting It All Done By The Same Pro? Skip To The Book A Discovery Call Whether you’re a budding entrepreneur just starting out

Comments Off on One-Stop Website Copy, Design, Development And SEO

The Power Of Signature Moments And How To Easily Deliver Them

By |2023-09-01T12:36:48+01:00June 13th, 2022|Originality|

Nothing quite beats the satisfaction of a ping on your phone telling you a freshly drawn-up contract has been signed. I love the thrill of landing a new client. The excitement of getting to know their brand and plotting out what I’ll do for them. The sheer joy of having someone new to write for. 

How To Easily Find Your USP (HINT: It’s Not What You Think)

By |2023-09-01T12:36:48+01:00May 30th, 2022|Feature Posts, USP|

When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve it. Then, I can build

Freelance Copywriter | SEO Specialist | Content Marketer | Ghostwriter

By |2022-03-21T10:52:57+00:00March 21st, 2022|

Freelance Copywriter Copy, Content Marketing, SEO & Wordsmithery For Health & Wellness Businesses Hazel Butler | Wordsmith Health & Wellness Copywriting Aficionado Whether it's straight-up medical mojo or new age hoodoo, my happy place is

Comments Off on Freelance Copywriter | SEO Specialist | Content Marketer | Ghostwriter

Thought Leadership: Meaning, Examples And How To Be A Thought Leader

By |2023-09-01T12:36:49+01:00January 24th, 2022|Feature Posts, Freelance Copywriter, Thought Leadership|

What’s the difference between success and failure? Fame and mediocrity? A faithful following of devoted fans and tumbleweed breezing through your website and social media platforms? Charisma is certainly a big part of it. Those big personalities that we can’t quite get enough off. We hang off their every word and wish we were half

How A Shit Web Page Ranking Is Ruining Your Success

By |2023-09-01T12:36:49+01:00January 17th, 2022|Feature Posts, Freelance Copywriter, Ranking #1|

Ten plus years of speaking to clients running businesses across every imaginable industry, and the one thing they have in common is a drive to succeed. Many business owners tie their success to their SERP position, and they are obsessed with SERP rankings across their site.  They come to me because they want content that