My Charisma Content – or Pillar Content – is there to deliver the maximum value to your readers while ranking highly on SERPs. It’s designed specifically to do all the things users (and consequently search engine algorithms) value the most, by providing a complete answer to a specific question your target audience is searching for about a specific topic.
Moz mogul Rand Fishkin describes pillar content as 10x content, and it’s an apt name. The value and ROI you get from this level of content is 10x higher than any other form of content.
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