Helping You Craft Shit Hot Copy

Free Copywriting Resources

Running a business necessitates an overwhelming amount of copy. Whether you’re struggling to pen your blog posts, agonising over your about page, or confounded by your sales copy, use these free copywriting resources to perfect every word…

55 Tips For

Shit Hot Copy

How To Monetise Your Blog: The Ultimate Guide

I got into a conversation with a fellow freelance writer the other day about the value of the services we offer. How much can you really justify charging for a blog post? There are a lot of ways to price up a writing service - by the word, by the hour, by the project...

How To Handle GDPR Like A Boss: An Easy Guide For Bloggers

Disclaimer: I am not a lawyer or legal professional of any kind, this post does not provide legal advice. If you’re after full legal guidance on GDPR I’m afraid you will need to consult a professional. This is my interpretation of all the information I’ve read on GDPR...

How To Write Crap Headlines For Powerful SEO

Since the beginning of May I’ve been on a bit of an SEO mission, blogging every single day. This has led to a lot of questions from clients and followers like: Why are you blogging every day? How do you possibly write this much? Is it really helping your SEO? How do...

How To Get Amazing Mileage From Seasonal Content For Winter

Over the last few days I’ve been sharing a lot of posts on the types of content you should be creating for your blog. I began with the four awesome types of content that every blog needs. and have since moved on to looking at the most under-used form on that list:...

How To Get Amazing Mileage From Seasonal Content For Autumn

I recently shared with you the four awesome types of content that every blog needs. Of the four perhaps the most under-utilised and misunderstood are Seasonal Blog Posts. Over the last few days I've been digging into seasonal content in more detail, and today I want...

How To Get Amazing Mileage From Seasonal Content For Summer

For the last week I’ve been talking about the different types of content that go into a dynamic content marketing strategy, starting with the four awesome types of content that every blog needs. Since then I’ve been digging a bit deeper into the type on that list that...

How To Get Amazing Mileage From Seasonal Content For Spring

Yesterday I shared the four awesome types of content that every blog needs. The one type I see consistently underused are Seasonal Blog Posts. Over the next few days I’m going to be digging into seasonal content in more detail, and today I want to give you a full...

5 Simple Blog Marketing Strategies You Need In Your Life

Getting in the habit of writing a consistent blog is tough enough, but the biggest trap most entrepreneurs fall into once they’re nailed that part is what I call The Cornfield Paradox. Succinctly put, The Cornfield Paradox is the long-held marketing belief that ‘if...

What’s The Most Effective Content Marketing Strategy For Me?

There are two questions I get asked more than anything else in my line of work. ‘What’s the most effective Content Marketing Strategy for me?’ and ‘Why isn’t my content marketing working?’. I’ve addressed the latter elsewhere, so today I thought I’d help you figure...

How To Start A Powerful Vlog For Your Business

This week I’m sharing exactly how to start a vlog for your business. I’ve also got an awesome freebie for you; the workflows I use when I’m doing my own vlogging. You can see exactly what steps you need to take for each vlog that you make, and what steps you need to...