Content Is The Beating Heart Of Your Marketing, But It’s A Bitch To Get Right...
What Is Content Marketing?
Content marketing uses high-value, high-quality content to engage, entertain, inform and inspire existing and potential clients. It’s a marketing powerhouse for your business that achieves several key things:
Raises awareness of your brand
Increases your visibility
Establishes your expertise and the value of your offerings
Attracts a consistent stream of ideal clients
Boosts your SEO and website traffic
Drives signups and sales
Nurtures prospective and existing clients
Creates tangible assets for your brand
Generates passive income
In short, an effective content marketing strategy is the complete solution for promoting and growing any modern business.
A common misconception is that content marketing is synonymous with blogging. But a genuinely effective strategy not only includes the creation of blog content. It will repurpose your core posts and use them across all your platforms, giving you scripts for video and audio content, pull quotes for social media marketing, talking points for Facebook Live and other live social tactics, and newsletter content to keep your list updated.
Over time, a strategy that has been effectively planned will also give you all the content needed to publish books and eCourses, establishing you as a thought-leader in your niche, and generating passive income.
Melanie Nolan, Elegant Twist
"It's been wonderful to work with Hazel. She's extremely talented. She's giving me loads of valuabe advise on my books. She's flexible, reliable, patient with requests and quick to respond with quality advice."
Heather Craig, Interior Designer
"Thank you, lovely Hazel, for the amazing job you did on my book! I was sooooo fed up looking at it (never mind wasting hours and days). Your highly professional handling of it and adjusting little things made such a difference."
Kylie Fieldhouse, KFH Accounting
"Hazel is amazing, so patient, knows the answers to all those questions you have and really guides you through the process, boosting you when you need it. I learnt so much from working with Hazel when writing my book and she made the process really smooth."
Sally Tierney, Yorkshire Garden Designer
"The book launch went really well. I'd like to thank you for the great job you did in making sure that the book read well and that the right message came across."
Janet Hill, Founder & Editor at MeMeMe
"Hazel is efficient and reliable. She's organised, thorough, and dependable when it comes to deadlines. She delivers high-quality content quickly, has great ideas, and understands what I want. She is a great help in moving my business forward, I wouldn't hesitate to recommend her."
What Are The Benefits Of Content Marketing?
The rise of the digital age is leaving traditional forms of marketing in the dust. If you’re new to entrepreneurship, you need to hit the ground running with a marketing strategy geared to the digital era.
If you’re an established business owner, you’ve probably realises your marketing tactics need an update.
And if you’re already hip to the content marketing revolution, you’ll have figured out pretty quickly that creating it all takes a lot of planning, constant work, and a myriad of different skills, including writing, graphic design, web development, SEO and so much more.
Banging out a blog post every now and then isn’t going to cut it.
You need a strategy – tried, tested, trusted.
Highly Targeted Campaigns Tailored To Your Ideal Client
The key to good content marketing is the highly targeted nature of your campaigns. By creating content specifically tailored to the wants and needs of your ideal clients, you create a place they naturally want to be.
Rather than hustling hard to find new leads, potential new clients come to you. They fall in love with your free content, and happily pay for more!
Maximise Your SEO
Producing consistent, regular content will do more for your SEO than any number of clever hacks and backlinking tricks. Statistics show that small businesses who regularly publish a blog receive 126% more lead growth than those who don’t. More than that, the publication of regular content provides your website with 434% more search engine-indexed pages than sites which don’t use content marketing.
Skyrocket Your Website Traffic
The upshot of producing regular content is that more of your ideal clients will find your business through your website. Great content will not only help people find you, it will encourage them to stick around longer, getting to know you better, and increasing the likelihood of conversions.
Supercharge Your Email List
A truly powerful content marketing strategy will also drive as many signups to your email list as possible, including content upgrades (like workbooks and cheat sheets), and mega Lead Magnets (like mini-courses and eBooks).
Great content will not only ensure a steady stream of signups to your list, it also ensure you can effectively nurture those leads, converting them into paying clients, and ensuring a fabulous ongoing client experience.
At The Write Copy Girl we offer a range of copywriting services to help our clients get found online, but our speciality is content marketing.
The Divine Blogging Design is a totally unique service designed with all the latest content marketing and SEO strategies in mind, as well as a powerful system for profiling your ideal client and tailoring all your content to their specific needs and wants. It’s the complete content-driven solution your clients crave, and your business needs.
A content marketing powerhouse tailored to your ideal client’s psychological profile is only a click away…
Love the idea of such a phenomenal marketing strategy for your business, but don’t have the budget to outsource it? Don’t worry, there’s a DIY version coming very soon, signup below for the first chapter of Divine Blogging: The Book now – it’s totally free!
Why Work With Me?
TWCG founder and head typing monkey Hazel is a freelance content writer, content marketer, blogger, and best-selling urban fantasy author. With 1,000+ blog posts and articles created for more than 300 happy clients, and over 2 million expertly crafted words written, you’re in exceptionally good hands.
When not chained to a keyboard or buried beneath a mountain of books, Hazel wanders the wilderness with her faithful King Charles Cavalier, indulges her inner Geek, and attempts to play the piano.
In a former life she was an archaeologist and lecturer at Bangor University.