Rebellion

The Cornfield Paradox: How To Fix The Biggest Lie In Marketing

2023-09-01T13:15:29+01:00

When I started out in business, I followed a few coaches and business/marketing experts. One of the things I came across more often than anything else was the notion that 'If you build it, they will come!' If you've ever seen Field of Dreams, you'll understand why I call this The Cornfield Paradox. In the film,

The Cornfield Paradox: How To Fix The Biggest Lie In Marketing2023-09-01T13:15:29+01:00

The Rebellious Muse: On The Nature Of Creativity And Entrepreneurship

2023-09-01T13:16:57+01:00

Hi, darlings!This week we’re looking at creativity and entrepreneurship and a little concept I like to call the Rebellious Muse.Now, for those of you don't know your classical mythology and the muses were the inspirational goddesses of Greek myth. They presided over literature, science, and the arts, and were highly esteemed as a source of

The Rebellious Muse: On The Nature Of Creativity And Entrepreneurship2023-09-01T13:16:57+01:00