Why Your USP Is More Important Than Ever (And How To Use It)

Why Your USP Is More Important Than Ever (And How To Use It)

Hazel Butler2023-09-01T12:35:57+01:00

In today's dynamic and highly competitive business landscape, it is more important than ever for companies to stand out and differentiate themselves from the crowd. The Unique Selling Proposition (USP) has emerged as a vital element for success in capturing customer attention and loyalty. In this blog post, we will explore why having a compelling

Why Your USP Is More Important Than Ever (And How To Use It)Hazel Butler2023-09-01T12:35:57+01:00

How To Be Authentic In Your Content Creation (And Why You Need To Be)

How To Be Authentic In Your Content Creation (And Why You Need To Be)

Hazel Butler2023-09-01T12:36:47+01:00

Have you ever noticed how many buzz words there are in business? Like, sometimes I think entrepreneurs are secretly just a collective of bees. We’re inundated with them. Words like ‘synergy’ and ‘resonate’. They’re almost always used in the wrong context so they become meaningless, bordering on ludicrous. Or phrases like ‘return on investment’ and

How To Be Authentic In Your Content Creation (And Why You Need To Be)Hazel Butler2023-09-01T12:36:47+01:00

How To Easily Find Your USP (HINT: It’s Not What You Think)

How To Easily Find Your USP (HINT: It’s Not What You Think)

Hazel Butler2023-09-01T12:36:48+01:00

When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve it. Then, I can build

How To Easily Find Your USP (HINT: It’s Not What You Think)Hazel Butler2023-09-01T12:36:48+01:00

Facebook Is Dead: 5 Reasons To Care More About SEO

Facebook Is Dead: 5 Reasons To Care More About SEO

Hazel Butler2023-09-01T13:14:33+01:00

If your marketing focus is organic reach over paid advertising, but you don’t have the time for networking, and you can’t face video marketing I have a newsflash for you (and you’re not going to like it!): Facebook Is Dead. Not completely dead. It’s still a phenomenally powerful platform BUT (and it’s a big, fat,

Facebook Is Dead: 5 Reasons To Care More About SEOHazel Butler2023-09-01T13:14:33+01:00

The Cornfield Paradox: How To Fix The Biggest Lie In Marketing

The Cornfield Paradox: How To Fix The Biggest Lie In Marketing

Hazel Butler2023-09-01T13:15:29+01:00

When I started out in business, I followed a few coaches and business/marketing experts. One of the things I came across more often than anything else was the notion that 'If you build it, they will come!' If you've ever seen Field of Dreams, you'll understand why I call this The Cornfield Paradox. In the film,

The Cornfield Paradox: How To Fix The Biggest Lie In MarketingHazel Butler2023-09-01T13:15:29+01:00

The Rebellious Muse: On The Nature Of Creativity And Entrepreneurship

The Rebellious Muse: On The Nature Of Creativity And Entrepreneurship

Hazel Butler2023-09-01T13:16:57+01:00

Hi, darlings!This week we’re looking at creativity and entrepreneurship and a little concept I like to call the Rebellious Muse.Now, for those of you don't know your classical mythology and the muses were the inspirational goddesses of Greek myth. They presided over literature, science, and the arts, and were highly esteemed as a source of

The Rebellious Muse: On The Nature Of Creativity And EntrepreneurshipHazel Butler2023-09-01T13:16:57+01:00

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