Hera

7 Sites To Guest Post On And Easily Boost Your Visibility

2024-10-15T10:09:58+01:00

Today, I’m excited to share with you an updated selection of exceptional websites for guest posting that will help you build your tribe and broaden your reach in 2024. I originally wrote this several years ago (you’ll notice the video is old! I’ll get that updated when I can. Incidentally, I originally discussed this in

7 Sites To Guest Post On And Easily Boost Your Visibility2024-10-15T10:09:58+01:00

Perfect SEO Content Length: How Long Should A Blog Be?

2023-09-01T12:35:56+01:00

In the vast and ever-evolving landscape of search engine optimization (SEO), one question that often arises is, "How long should a blog be for SEO?" The length of your content can play a significant role in determining its search engine rankings and overall visibility. While there is no definitive answer to this question, understanding the

Perfect SEO Content Length: How Long Should A Blog Be?2023-09-01T12:35:56+01:00

Incentivise And Conquer: Driving Leads With Opt-In Incentives

2023-09-01T12:35:57+01:00

Take a look at the menu on this site. Notice the tab called Freebies? Have you clicked on it? Have you explored the various things I have available to help you in your business? Have you signed up for any of them? If so, you already know how to drive leads with opt-in incentives, because

Incentivise And Conquer: Driving Leads With Opt-In Incentives2023-09-01T12:35:57+01:00

Top 3 Website Mistakes Ruining Your Profitability (And How To Fix Them)

2024-10-15T16:38:40+01:00

Why are websites so….complicated? We all know we need one, but many of us aren't quite sure why. Once we have one, we're not entirely sure what to do with them. They need to rank on Google and other SERPs, but nobody can figure out how SEO works. All you want is for your website

Top 3 Website Mistakes Ruining Your Profitability (And How To Fix Them)2024-10-15T16:38:40+01:00

Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential

2023-09-01T12:35:58+01:00

SEO rankings are a subject of obsession for most business owners, and for good reason. Where you rank on SERPs determines how many people see and find your business through organic search. And organic leads are the holy grail. Why? You don’t have to pay for them individually as you would with leads coming from

Why SEO Ranking Is A Perpetual Motion Machine With Endless Growth Potential2023-09-01T12:35:58+01:00

Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable

2023-09-01T12:35:58+01:00

If there's one thing I truly detest about being a business owner, it's dealing with numbers. Honestly, I hate numbers. They fill me with visceral dread. I'm an intelligent, independent woman, yet I can only wrap my head around basic maths some days. Don't ask me why. I managed to get a B in my

Profitability Vs Profit: How To Ensure Your Website And Marketing Are Profitable2023-09-01T12:35:58+01:00

How To Rank On Google: The #1 Key To Lasting Business Success

2025-05-13T15:17:06+01:00

When I started my first business over a decade ago, my main concern was elementary: how to rank on Google? It was an all-consuming obsession. Getting my (incredibly crap) first website to rank. Why? Because I was just starting, I had zero money for marketing or ads, I’d built that website myself (hence it being

How To Rank On Google: The #1 Key To Lasting Business Success2025-05-13T15:17:06+01:00

3 Reasons Why Great Business Leads Start With A Killer Website

2023-09-01T12:35:59+01:00

How many of you are currently chugging along in business wondering what is eluding you when it comes to attracting great business leads? And how many of you have paused, while pondering how to attract more and/or better leads, and looked at your website? Now, how many of you have thought, “Huh, if I want

3 Reasons Why Great Business Leads Start With A Killer Website2023-09-01T12:35:59+01:00

How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up

2023-09-01T12:36:47+01:00

For over a decade, I’ve been running my own business, creating content for other business owners, and networking and socialising in the business world. Four years of that were also spent as Head of Marketing at a digital agency, giving further insights into running a team and a business. The funny thing about spending so

How (Not) To Run A Business: 4 Massive Ways My Clients Fucked Up2023-09-01T12:36:47+01:00

How To Easily Check Your Keyword Rankings (And Boost Them)

2023-09-01T12:36:47+01:00

Checking your keyword rankings can be a tricky business if you don’t know how. But, knowing where your business ranks in Google SERPS is perhaps the single most important metric to monitor and improve in your business?  Why? 70% of marketers agree that SEO is more effective at driving traffic than outbound methods. Effective

How To Easily Check Your Keyword Rankings (And Boost Them)2023-09-01T12:36:47+01:00