How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term
Hazel Butler2023-09-01T12:36:00+01:00The concept of tribes has been used in marketing for years. Build a tribe, create a successful business. Seth Godin famously described a tribe in a marketing context in his book (coincidentally entitled, Tribes: We Need You To Lead Us) as “a group of people connected to one another, connected to a leader, and connected





