Feature Posts

5 Reasons You Need An Annual Content Plan For 2025

2025-02-04T11:27:12+00:00

  With new year well behind us and winter waning, it's time to take stock of your business. What went well last year? What challenges did you face? And how can you build on those lessons to drive success in 2025? The business world is evolving faster than ever. AI advancements, shifting consumer behaviours, and

5 Reasons You Need An Annual Content Plan For 20252025-02-04T11:27:12+00:00

7 Sites To Guest Post On And Easily Boost Your Visibility

2024-10-15T10:09:58+01:00

Today, I’m excited to share with you an updated selection of exceptional websites for guest posting that will help you build your tribe and broaden your reach in 2024. I originally wrote this several years ago (you’ll notice the video is old! I’ll get that updated when I can. Incidentally, I originally discussed this in

7 Sites To Guest Post On And Easily Boost Your Visibility2024-10-15T10:09:58+01:00

How To Rank On Google: The #1 Key To Lasting Business Success

2025-05-13T15:17:06+01:00

When I started my first business over a decade ago, my main concern was elementary: how to rank on Google? It was an all-consuming obsession. Getting my (incredibly crap) first website to rank. Why? Because I was just starting, I had zero money for marketing or ads, I’d built that website myself (hence it being

How To Rank On Google: The #1 Key To Lasting Business Success2025-05-13T15:17:06+01:00

3 Reasons Why Great Business Leads Start With A Killer Website

2023-09-01T12:35:59+01:00

How many of you are currently chugging along in business wondering what is eluding you when it comes to attracting great business leads? And how many of you have paused, while pondering how to attract more and/or better leads, and looked at your website? Now, how many of you have thought, “Huh, if I want

3 Reasons Why Great Business Leads Start With A Killer Website2023-09-01T12:35:59+01:00

How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term

2023-09-01T12:36:00+01:00

The concept of tribes has been used in marketing for years. Build a tribe, create a successful business. Seth Godin famously described a tribe in a marketing context in his book (coincidentally entitled, Tribes: We Need You To Lead Us) as “a group of people connected to one another, connected to a leader, and connected

How To Build A Tribe, Why You Need To, And Why We Need To Drop The Term2023-09-01T12:36:00+01:00

Brand Ambassadors And Super Fans: All You Need To Know

2023-09-01T12:36:46+01:00

A huge part of a copywriter’s job is helping their clients raise brand awareness. As most business owners are well aware, positive word of mouth, encouraging repeat business and working with brand ambassadors are great ways to raise visibility and brand awareness. What many fail to realise, however, is just how integral your copywriter is

Brand Ambassadors And Super Fans: All You Need To Know2023-09-01T12:36:46+01:00

How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 2022

2023-09-01T12:36:48+01:00

Looking for creative ways to generate sales leads? Most of us are. Yet the mindset we have surrounding sales and revenue generation can play a huge role in how we approach it. For business owners, the greatest concern is generally how to generate sales. For marketers and social media types, it’s usually how to gain

How To Win Friends (Gain Followers) And Influence People (Generate Sales) On Facebook In 20222023-09-01T12:36:48+01:00

How To Easily Find Your USP (HINT: It’s Not What You Think)

2023-09-01T12:36:48+01:00

When I begin working with a client, I ask questions like ‘What are your goals for the next 6-12 months?’ and ‘What products and services do you want to promote?’. These simple questions give me an overview of who they are, what they want to achieve, and how to achieve it. Then, I can build

How To Easily Find Your USP (HINT: It’s Not What You Think)2023-09-01T12:36:48+01:00

Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money

2023-09-01T12:36:48+01:00

The simplest brand awareness definition is that it's the number of people who know your brand exists and, consequently, have the potential to buy from you. The greater awareness of your brand, the more people buy from you, and the more money you make. Sounds simple, right? Well, in many respects it is. But there’s

Brand Awareness: How To Effortlessly Seduce Clients And Make Loads Of Money2023-09-01T12:36:48+01:00

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)

2025-02-14T12:46:42+00:00

Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had regularly with many of them

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)2025-02-14T12:46:42+00:00