Athena

5 Reasons You Need An Annual Content Plan For 2025

2025-02-04T11:27:12+00:00

  With new year well behind us and winter waning, it's time to take stock of your business. What went well last year? What challenges did you face? And how can you build on those lessons to drive success in 2025? The business world is evolving faster than ever. AI advancements, shifting consumer behaviours, and

5 Reasons You Need An Annual Content Plan For 20252025-02-04T11:27:12+00:00

How to Start a Travel Blog: Tips for Making Money & Growing Your Audience

2024-10-02T15:22:17+01:00

The world has shrunk. The days of spending weeks on end sailing to far-flung destinations have long since given way to the age of social media and last-minute travel deals. Every exotic location is now on your For You Page and flights are at your fingertips. Exploring the globe and experiencing new cultures has never

How to Start a Travel Blog: Tips for Making Money & Growing Your Audience2024-10-02T15:22:17+01:00

Happily Ever After: Top Tips For Building A Brand Story That Converts

2025-10-13T17:24:22+01:00

Branding and storytelling go hand in hand. Like chocolate and peanut butter. Both have the power to supercharge your marketing individually, but when you put them together you get the Reese’s Pieces of assets: a brand story. Creating a brand story is one of the best investments you can make in your business. It doesn’t

Happily Ever After: Top Tips For Building A Brand Story That Converts2025-10-13T17:24:22+01:00

How To Easily Benchmark Your SEO To Make Sure It’s TRULY Successful

2023-09-01T12:35:57+01:00

There are a few questions I get asked all the time. How long will it take for my SEO to work? How will I know it's working? How do I measure how successful it is? The short answer is simple: benchmark your SEO using key performance indicators (KPIs) to measure and optimise your ROI. But

How To Easily Benchmark Your SEO To Make Sure It’s TRULY Successful2023-09-01T12:35:57+01:00

How To Craft A Powerful Brand Story That Boosts Business Success

2025-05-13T09:48:45+01:00

Having a powerful brand story is something many businesses think they have, but don’t. It’s a thing other businesses know they need, but haven’t quite got around to yet, An element of the marketing puzzle that many more are aware of but don’t deem overly important. And an investment that a lot of businesses have

How To Craft A Powerful Brand Story That Boosts Business Success2025-05-13T09:48:45+01:00

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)

2025-02-14T12:46:42+00:00

Over the last ten plus years, as I became an entrepreneur, a small business owner, and worked as Head of Marketing at a digital marketing agency, I’ve met MANY brilliant people. Other entrepreneurs and business owners, all of them with companies in need of marketing. A funny conversation I’ve had regularly with many of them

Yes, I’m A Copywriter And I Still Outsource Copywriting (5 Reasons Why)2025-02-14T12:46:42+00:00

Top 4 Must-Know SEO KPIs To Measure Your Success

2023-09-01T12:36:49+01:00

If you’re new here, you’ve likely not heard me discuss the mercurial omnipotence of the Google Gods. Deities, in general, are problematic, particularly when gathered together in a pantheon (seriously, take a look at the Greek lot). At present, the Google gods (by which I mean the 200 plus factors Google’s SEO ranking algorithm uses to determine

Top 4 Must-Know SEO KPIs To Measure Your Success2023-09-01T12:36:49+01:00

7 Powerful Lessons From My Work With The BBC

2023-09-01T12:38:19+01:00

Starting a vlog for my business was a HUGE goal I had for years that never quite seemed to happen. I dabbled in vlogging as part of various ventures, but never quite managed the powerful weekly post schedule I envisioned. When I decided I needed to refocus my business exclusively on writing, and started TWCG,

7 Powerful Lessons From My Work With The BBC2023-09-01T12:38:19+01:00

Exploit These 4 Super Weird Habits For Better Content Promotion

2023-09-01T12:38:20+01:00

Without doubt the hardest part of content marketing for many entrepreneurs is not actually creating your content. Not that there aren’t challenges inherent to the creation process, there certainly are, but there are simple (albeit time-consuming or pricey) solutions to those challenges. You either learn new skills, or pay someone else to create your content

Exploit These 4 Super Weird Habits For Better Content Promotion2023-09-01T12:38:20+01:00