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10 Tips To Ensure You’re Always Writing For Your Ideal Client

By |2021-05-20T22:20:16+01:00February 2nd, 2018|Copywriting, Feature Posts, Ideal Client|

We all know how important it is to connect with your ideal customer, your perfect client. Between market research, surveys, questionnaires, avatars and imaginary profiles, as business women we go to extraordinary lengths to ensure we know EVERYTHING about our ideal client. We know how old they are, the type of area they live in,

How To Hire A Copywriter To Boost Your Business

By |2021-07-07T13:54:22+01:00July 5th, 2021|Freelance Copywriter, Business Growth, Feature Posts, Hera|

Running a business is a full-on experience. Marketing a business is a full-time job all on its own. If you don’t have the luxury of a time turner or an in-house member of staff dedicated to your marketing, there’s one thing - more than anything else - that you’re really going to struggle with: content. 

4 Super Weird Habits To Exploit For Better Content Promotion

By |2021-02-21T20:54:38+00:00June 26th, 2018|Feature Posts, Athena, Content Marketing|

Without doubt the hardest part of content marketing for many entrepreneurs is not actually creating your content. Not that there aren’t challenges inherent to the creation process, there certainly are, but there are simple (albeit time-consuming or pricey) solutions to those challenges. You either learn new skills, or pay someone else to create your content

5 Reasons Why Content Marketing Works Like Magic

By |2018-05-23T17:04:22+01:00May 23rd, 2018|Content Marketing|

Aside from asking the obvious ‘What the hell is content marketing and why do I need it?’ perhaps the most common question people have when they’re first acquainting themselves with the wonders of using content to promote their businesses is ‘How does it work?’ Given how much potential your content has as a marketing device

SEO Hero: The Ultimate Guide To Attracting Easy, Epic Blog Traffic

By |2021-08-22T23:37:25+01:00May 22nd, 2018|Feature Posts, Branwen, SEO|

I’ve been blogging quite a bit about SEO lately, and in my own marketing have certainly shifted to place my focus on SEO over social media (at least for now). It’s all very well me chattering on about the importance and power of SEO, but it doesn’t really help you to actually do it. Today

#Wellpreneur Vs. #TechGeek: How To Write The Perfect Content For Your Tribe

By |2018-05-18T13:44:18+01:00May 18th, 2018|Content Marketing, Content Creation, Feature Posts|

Last year I took on some ‘guinea pig’ clients for my Divine Blogging service. The idea was really simple - they get a great discount, I get to reveal I’m the ghost in their writing machine and share their results. It was a good arrangement for everyone, but I’m particularly grateful as it is really