The Cornfield Paradox: How To Fix The Biggest Lie In Marketing
Hazel Butler2023-09-01T13:15:29+01:00When I started out in business, I followed a few coaches and business/marketing experts. One of the things I came across more often than anything else was the notion that 'If you build it, they will come!' If you've ever seen Field of Dreams, you'll understand why I call this The Cornfield Paradox. In the film,



