Monthly Archives: August 2016

Content Mills: The Pit Falls Of The Word Mines

2023-09-01T13:21:46+01:00

When you're running a business and have, like, a million thing to do, regular blogging is tough. Hiring a copywriter is a tempting prospect. Whether it's for one post here and there, or on a regular basis, knowing there's someone to lift that burden is a serious comfort. It's a godsend. But copywriters are expensive. I'm not

Content Mills: The Pit Falls Of The Word Mines2023-09-01T13:21:46+01:00

Book of the Week: Rising Strong by Brené Brown

2023-09-01T13:21:49+01:00

I have come to the wonder of Brené Brown in reverse order. Rising Strong is the first of her books that I have read, and as I understand it, it follows on from The Gifts of Imperfection and Daring Greatly. I have previously heard snippets of an audio book of hers (I believe it was Daring

Book of the Week: Rising Strong by Brené Brown2023-09-01T13:21:49+01:00

Starting A Business? Don’t Forget About Tax!

2023-09-01T13:21:50+01:00

It’s a nerve wracking, but exciting decision, when you take the leap forward into being your own boss and starting your own business. There is so much to think about, and it’s easy to think you need to become an expert in everything: social media, website building, marketing, accounting and so much more!It’s overwhelming.But in

Starting A Business? Don’t Forget About Tax!2023-09-01T13:21:50+01:00

Inspirational Women Writers Changing the World with Words

2023-09-01T13:21:53+01:00

Alice WalkerAlice Walker is an American poet, novelist, short story writer, and activist. Her critically acclaimed novel, The Color Purple, snagged her the Pulitzer Prize for Fiction and the National Book Award. She went on to pen Meridian and The Third Life of Grange Copeland, as well as other pieces.Alice met Martin Luther King Jr. as a student at Spelman College and

Inspirational Women Writers Changing the World with Words2023-09-01T13:21:53+01:00

Book of the Week: Persuasive Copywriting by Andy Maslen

2023-09-01T13:21:55+01:00

Persuasive Copywriting is a great book for both experienced writers and novices. It has some keen insights and excellent advice on improving your copywriting, particularly with a view to sell. I particularly enjoyed the psychological aspects. I generally enjoy the psychological aspects of things like this.However, there is a caveat (which I will get to in

Book of the Week: Persuasive Copywriting by Andy Maslen2023-09-01T13:21:55+01:00

Book Of The Week: The Icarus Deception By Seth Godin

2023-09-01T13:21:56+01:00

My love affair with Seth Godin continued this week as I tore into The Icarus Deception: How High Will You Fly?. I've been busy penning When the Phoenix Dances, my own latest book and as I came to edit the central chapter found myself stuck on the title I'd given it: The Icarus Factor.It sounded

Book Of The Week: The Icarus Deception By Seth Godin2023-09-01T13:21:56+01:00

PR Hacks: 5 Magic Words To Instantly Position Yourself As An Expert

2023-09-01T13:21:57+01:00

One vital element in building your business, attracting the perfect clients, and ultimately raising your prices to position yourself as an expert in your chosen field. This can be tricky to do, and a large chunk of your PR efforts will be expended on attempting to demonstrate your expertise, or solidify your position as the go to

PR Hacks: 5 Magic Words To Instantly Position Yourself As An Expert2023-09-01T13:21:57+01:00

5 Inspirational Women Changing the World With Their Vision

2023-09-01T13:21:58+01:00

As women we have a lot to contend with, especially when venturing into the realm of business and entrepreneurship, a world that is traditionally the province of men. It's not always easy to overcome such perceptions, stamp out the inequality, and demand a fair shake in life. We hold ourselves to impossible standards, expect perfection

5 Inspirational Women Changing the World With Their Vision2023-09-01T13:21:58+01:00

10 Tips To Ensure You’re Always Writing For Your Ideal Client

2023-09-01T13:21:59+01:00

We all know how important it is to connect with your ideal customer, your perfect client. Between market research, surveys, questionnaires, avatars and imaginary profiles, as business women we go to extraordinary lengths to ensure we know EVERYTHING about our ideal client. We know how old they are, the type of area they live in,

10 Tips To Ensure You’re Always Writing For Your Ideal Client2023-09-01T13:21:59+01:00

My Kind of Crazy: Entrepreneurship And Mental Illness

2023-09-01T13:22:00+01:00

The link between entrepreneurship and mental illness is well established. Personal experience has lent me a rather unique insight into the subject, as I have found life as an entrepreneur to be a double edged sword where mental health is concerned: if I'm not very careful it damns me just as easily as it saves me.I

My Kind of Crazy: Entrepreneurship And Mental Illness2023-09-01T13:22:00+01:00