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Why Vlogging Is The Smart Choice For Those Who Hate Blogging

I was talking to a friend of mine recently and she said something that really gave me pause. She was really beating herself up over this and there was just no need. We were talking about my business, and the fact I spend all my time writing other people’s blogs for them. She commented that she hated blogging, absolutely hated it, and that she’d stopped blogging and started vlogging instead.

Before I could say what I was thinking, “That’s the smart thing to do if you hate blogging.” She said, “I’m just too lazy, so I make videos instead of blogging.”

That really made me stop and go, “Wait, what?

Lazy?

Of all the things she could have said about her wonderful video content, telling me that creating it made her lazy was the last thing I was expecting to hear. Her content is awesome, it gives her audience real value and very clearly positions herself as an expert in her niche. It does everything that good content marketing should do, yet she felt guilty for doing it.

As entrepreneurs, we carry a LOT of guilt. As female entrepreneurs, I think this is often even more evident, especially if we’re also mothers. We have guilt for not spending enough time with our friends, family, children. We work and work yet always feel guilty for not working more.

When we aren’t earning enough money we feel guilty for failing to support ourselves and our loved ones. When we do earn enough money we feel guilty because it doesn’t feel like we ‘earned’ it.

We have guilt for not having a ‘proper’ job, for getting to work from home, for spending our time doing something we love and calling it work, for working in our pyjamas, or on the sofa, or in the garden.

The guilt of being an entrepreneur is seemingly endless, and most of it is totally misplaced. Feeling guilty for choosing to vlog rather than blog is a shining example of this.

Vlogging isn’t the lazy option, it’s the smart option. Here’s why…

 

Why Vlogging Isn’t The Lazy Option…

Anybody that’s ever vlogged will know that it’s not an easy thing to do. Vlogging takes time. It takes effort, planning, and preparation. You still have to think about what topics you’re going to talk about, and exactly what you’re going to say. In reality, vlogging isn’t that much different to blogging. There’s only one difference: if you’re not working off a script and just do everything off the cuff, straight into the camera (as I currently record my videos), then you don’t have to take the time to sit down and write your posts.

That really is the crux of the difference.

When you blog, you have to write a blog post.

But when you vlog, you can sit and talk at a camera until you get the words out, in a way that expresses what you’re trying to say, in a way that you’re happy with.

You can edit your videos after the fact, and add pretty little bells and whistles (intros, music, animations etc), but it’s essentially the same process as blogging.

If you’re writing a blog post, you write it, then edit until you’re happy with it.

And if you’re recording a vlog, you record a video and edit until you’re happy with it.

I found it really quite upsetting that my friend was doing herself down and thinking of herself as ‘lazy’ for choosing to vlog rather than blog.

“That’s not being lazy,” I told her. “That’s playing to your strengths.”

She sounded so relieved to hear me say that. To realise that she no longer had to think of herself as a lazy person for choosing to vlog rather than blog.

If you’re vlogging rather than blogging, you’re not being lazy.

If you hate blogging, and if you’re forcing yourself to write blog post after blog post, week after week, and you really cannot stand it, you have two choices.

  1. Hire me to do it for you…
  2. Start a vlog.

If you find it easier to talk into a camera, and express your thoughts, opinions and expertise straight down the lens, rather than trying to find the time and energy to pour it all onto a page, go for it.

That’s not being lazy, that is playing to your strengths.

That is the smart way of running your business.

The Realities Of Content Marketing…

Content marketing takes an alarming amount of time, energy, and effort. It takes a lot of creative juices.

The key to good content marketing is to make sure that you do it in the way that best suits you. That may mean paying somebody else to do it for you – that’s fine! But it may mean doing it yourself. If that’s the case, you should be doing it in a way that you are most comfortable with. For my friend (and for a lot of other people), videos are the best medium. They are more comfortable talking into a camera than they are sitting down and trying to write. There are loads of great reasons to start a vlog. I’ve said it before and I will say it again…

Creating video content will give you so much more value than just creating written content alone.

If you’re recording your videos off scripts, then you already have a written version. If you’re not using scripts, you can simply get your videos transcribed, and you’ll end up with both a written and video version. Your video can be turned into podcasts, blog posts, social media posts, memes, Snapchat stories, Instagram stories, the list goes on…

Vlogging is the smart form of content marketing hands down: it’s so much more versatile and powerful than blogging alone.

Starting a vlog for your business is a great idea, even if you love writing. I ADORE writing, and I still record my main content in video format.

Play To Your Strengths…

Just to be absolutely clear, even if your sole reason for vlogging is that you hate blogging, that is one of the best reasons to start a vlog.

If you are happy recording videos and you hate writing blog posts, which one do you think you’re going to be better at?

Which one do you think you’re going to do more frequently and more consistently?

If you are comfortable recording videos you are far more likely to do it. Your content creation will be more consistent, you will create higher quality content than you would if you were trying to write when you’re uncomfortable with writing, don’t like writing, bored with writing, or you just don’t have time to write.

You will end up with stronger content if you create it in the format you are most comfortable with than if you try to force yourself to create it in the format you think you should be using.

The Blogging Trap…

So many people get caught in the trap of thinking that they have to blog. There is a common belief in business that if you’re not physically writing a blog every week, you are somehow failing. In marketing that is what we are constantly told, “You have to be blogging. You have to be blogging. You have to be blogging.”

I’m not going to disagree with that sentiment. You should have regular content coming out on your blog.

But how you choose to create that content is entirely up to you.

The smart thing to do is to create your content in the way that suits you best. So if recording a video is easy for you and writing a blog post is a nightmare, record videos. If paying somebody else to do it for you, and totally take it off your hands, is what is going to make you most comfortable with content marketing, do it.

Do whatever makes you feel like you are in control, and that you can actually use content marketing successfully without breaking your brain…

The Smart Choice For People Who Hate Blogging…

Please, please do not think you are being lazy if you are recording video content. Video content is not the easy option, it’s not the lazy option, it is the smart option for so many reasons.

There are a million things in life that you can use to do yourself down, and make yourself feel crappy. We’re very self-critical, and nit-picking the way that you choose to do things, the way you live your life, the way you run your business is all too easy. There are so many reasons to be self-critical.

This is not one of them, I promise you.

Vlogging, not the lazy choice.

Vlogging is the smart choice.

Looking to start your own vlog? Download my free Vlogging Workflows now and get super productive in your video marketing efforts…

How To Build A Powerful Vlog For Your Business Vlogging Workflows

How To Start A Vlog: All Of The Technical Needs

 

 

Basic Setup

​Camera: 

Smartphone, Tablet, Webcam

​Support: 

If you’re using a laptop, place it on a flat surface and it will support itself. If you’re using a phone or tablet, you will need to prop it against something stable. For extra height, place on a stack of books.​

Light:

​Use natural light. Film in front of a bit bright window. Your camera ALWAYS needs to face AWAY from the window (or any light source), you need to face TOWARDS it!  

Get outside in the sunshine!

Backdrops​

An attractive wall in your house; a big bookcase; your desk/office; outdoors in nature.​

Editing

Lightworks

FREE!​

Budget Setup

Camera:​

Sony DSCW 800 

c. £60

THE CAMERA I HAD BEFORE MY CANON 750D

​Support: 

Amazon Basics 60" Tripod

c. £18

THIS IS MY CURRENT TRIPOD​

Autocue:​

Parrot Teleprompter

c. £100

Light:

ESDDI Photography Double Lamps

c. £33

​                                                                      

​                                                                                                                                  

Batteries

Your camera will come with a battery, make sure it also comes with a charger (it should!). Getting at least one spare batter is a very good idea!

Memory Card

SanDisk Ultra 32 GB

​c. £12

Card Reader

Anker Card Reader

c. £9​

THIS IS MY CURRENT CARD READER!

Camera Bag

Anti-Shock Padded Waterproof Case

​C. £7

THIS IS THE CASE I HAD FOR MY SONY​

Backdrops​

As long as the space you're using is clear and isn't distracting, you can film anywhere.

​                                                                 

Editing (WINDOWS)

Movavi Video Editor (PERSONAL LICENSE)

c. £30

Movavi Video Editor (BUSINESS LICENSE)

c. £60

Editing (MAC)

Movavi Video Editor (PERSONAL LICENSE)

c. £30

Movavi Video Editor (BUSINESS LICENSE)

c. £60

THE LIGHT VERSION OF WHAT I USE - IT'S A GREAT VIDEO EDITOR, BUT DOESN'T COVERT, COMPRESS, SPLIT, RECORD YOUR COMPUTER SCREEN, CAPTURE FROM CAMERAS, VHS AND TV AND ALL THE OTHER COOL STUFF YOU GET WITH THE SUITE

Advanced Setup

Camera:​

Canon 750D

c. £500

THIS IS MY CURRENT CAMERA!​

​Support: 

Professional Pro 72" Tripod 

c. £36

Autocue:​

Glide Gear TMP 110

c. £200​

Light:

Neewer 700W Professional Softbox Lights 

c. £63​

I'M CURRENTLY USING ONE OF THESE LIGHTS (IF YOU'RE BUYING, GET A PAIR!)​

Microphone

RØDE VideoMic GO On Camera Microphone

c. £90

Batteries

Your camera will come with a battery, make sure it also comes with a charger (it should!). A spare battery is a MUST HAVE.           

Memory Card

SanDisk Ultra 64 GB

c. £28​

Get A Spare!​ You'll Need 2!

Card Reader

Anker Card Reader

c. £9​

THIS IS MY CURRENT CARD READER!

Camera Bag

BESTEK Waterproof Canvas Bag

​c. £28

THIS IS MY CURRENT CAMERA CASE!​

Backdrops​

Leaptek Adjustable 2x2m Background Support System

c. £30

Editing (WINDOWS)

Movavi​ Video Suite (PERSONAL LICENSE)

c. £75​

Movavi​ Video Suite (BUSINESS LICENSE)

c. £90​

THIS IS WHAT I USE FOR ALL MY VIDEOS!​

Killer Setup

Camera:​

Canon 5D

c. £2000

​Support:

BC Master 80" Tripod 

c. £130

Autocue:​

iKan Elite Universal Teleprompter 

c. £500​

Light:

Interfit F5 Three-Headed Lighting Kit

c. £230

                                                                        ​

Microphone

Saramonic MixMic

c. £230​

Batteries

Your camera will come with a battery, make sure it also comes with a charger (it should!). Spare batteries and a multi-battery charger are a MUST HAVE.

Memory Card

SanDisk Ultra 64 GB

c. £28​

Get Several Spares! You'll Need At Least 4

Card Reader

Anker Card Reader

c.£9​

x2

Camera Bag

YuHan Oxford Waterproof Anti-Shock Bag

​c. £50

Studios

Convert a spare space (loft, shed, garage, box room) into a studio. Paint the walls in white, even if you have a single wall painted in a feature colour, the rest should be white for lighting.                       

Editing (WINDOWS)

Movavi​ Video Suite (PERSONAL LICENSE)

c. £75​

Movavi​ Video Suite (BUSINESS LICENSE)

c. £90​

THIS IS WHAT I USE FOR ALL MY VIDEOS!​

OR...​

Hire a professional video editor.

Live Video Setup...

​For the most part you can use exactly the same setup for live video as static BUT your camera needs to be online! This usually means using Smartphone, tablet, or webcam , although GoPros and high end cameras now come with wifi too! If you're using your webcam, you can totally use your built in webcam, but if you want a really cool pro version, check out...,

​Mevo Live Event Camera - c.£480

It’s perfect for Facebook Live, Twitter and Perriscope (It's next on my buy list!). Another very good investment for doing live events (and Podcasts) is a professional quality microphone, check out

Yeti USB Microphone - c. £120

...that's number two on the list, right below the Mevo!

Ultimate Professional...

Hire a professional videographer. You can do this in your home set up, or hire a professional studio to work in, which will have professional lighting, sound, and the ability to create any environment you like - you can even hire a set dresser and/or branding expert. If you're doing this, take full advantage - batch as much content as possible, and get plenty of extra footage of you doing your thing to use for intros etc. Also, you're in a professional studio - get some brand photos taken while you're there!​

I dream of recording like this, after the manner of Marie Forleo and more recently Denise Duffield Thomas (yes, I know, I cite them a lot, I may be slightly obsessed!).​

 

How To Build A Powerful Vlog For Your Business Vlogging Workflows

 

The Super Awesome Power Of Video Marketing

Video marketing has been on the rise for several years now, but 2016 really saw it take off. Several of the big giants, like Twitter and Facebook, invested heavily in developing their own video platforms. They’ve integrated video into social media. As a result, video has become the solid core of all good content marketing plans.

That doesn’t mean blogging is obsolete in the slightest, not even slightly.

It does mean is that you will get a lot more mileage out of your content if you record it in video format, and present it in written blog format at the same time.

This isn’t an either/or thing, okay? It’s not, ‘You should do video instead of blogging.’ It’ is, ‘You should do vlogging as well as blogging.’

Don’t worry, that’s not going to take you twice as much time. Once you have your content in video format, you can get it transcribed and put into written format. Or alternatively, you can write your content like you normally would for your blog, put it on an autocue, and record it by reading it straight from that.

So it doesn’t have to double your workload. It will take you a bit more time overall, but it is so worth it. Here’s why…

Why Video Is The Perfect Medium For Marketing…

Simply put, video is the perfect medium to use when connecting with potential customers. Video marketing is the best and fastest way to build the Know, Like, and Trust factor. It’s excellent at forming really strong, lasting relationships with potential clients. It’s the best way to convert those potential clients into paying clients. It’s also the best way to establish yourself as an expert in your niche. Videos are also a great way to educate people on the importance and value of your products and services. It’s also how you educate people on your core values and beliefs, as a business, a thought leader, or just as a person.

The best way to get your message out there, whatever your message might be, is video marketing!

The Statistics…

At the end of 2016, Syndicate put out up-to-date statistics that estimated that, of all the content online in 2017, 74% of it would be in video format.

74%!

Not only that, just including the word ‘video’ in the subject line of your newsletter will increase your open rate by 19%. It will boost your click through rate by 65%. That is insane! At the same time, (if that wasn’t an incentive enough to get vlogging and start doing all your content marketing in video format!), your unsubscribe rates plummet by 26% when you start using video.

That really is a no-brainer!

Those statistics alone should be enough to convince you that video marketing is the way forward. I’ve said it before and I’ll say it again:

Video is the way forward, people, join the revolution!

Exactly What Is So Powerful About Video Marketing?

Facebook were actually the ones that first tipped us off to the awesome power of video in terms of content marketing. They announced in 2015 that video view rates had more than doubled. It very quickly became obvious that the amount of interaction and organic reach that you got out of videos was massively superior to any other kind of content.

SEO…

From an SEO perspective, video will hugely impact your rankings. Next to Google, YouTube is the biggest search engine going and it is entirely video-based. Not only that, it is owned by Google. If you have a YouTube channel with lots of good quality content on it, you are more likely to have your videos come up in search results than you are to have your website come up in search results.

Google Algorithms…

Even if you have the videos embedded in your website, because of the way that Google algorithms work, they like to provide multimedia search results. If they can find videos that match a certain search criteria, they will show videos along with other media (posts, images, news etc.). You’re more likely to get your video on the first page of Google than you are your blog post, even if it contains that video.

If you want to rank highly, you need to be recording your content in video format.

The Growing Importance Of Video Marketing…

Given how quickly video marketing is escalating, how fast the integration of video marketing is improving, and how important video is becoming to marketing in general, the impact video marketing is going to have on your SEO is only going to grow. It currently has a huge impact on your SEO, and having a YouTube channel, and videos on your website is going to do wonders for your SEO. As time progresses that impact is just going to escalate.

In short, the sooner you start investing in creating regular video content the better.

The Lazy Factor…

One of the reasons video is so popular is the fact it provides people with easy viewing. You can sit back, relax and watch, rather than having to read.

Or why not watch or listen while you’re doing something else?

You can seriously multitask if you have content in video format, as opposed to blog posts, which require your full attention. A lot of people still love reading blog posts. Personally, I do both, I still read a lot of blog posts online, but I also watch a lot of video.

Vlogs Are Preferably To Blogs For Some Topics And People…

I don’t know about you, but there are certain people I follow who I wouldn’t follow if they didn’t have a vlog. The best example I can think of is Cupcake Jemma, who is one of my favourite YouTubers. She has an amazing YouTube channel and almost 1 million subscribers. She teaches you how to bake cupcakes and other amazing things.

Cupcake Jemma started her whole business through her YouTube channel. She has a bakery in Soho, London, which she set up and funded through her YouTube channel. She had no bank loan, she had nothing, she just started making videos. It took off and was so successful, and so popular, that she now has a thriving business in the heart of Soho.

That is the power of video.

But if she was blogging about cupcakes I would not take the time to read that blog. When it comes to written blog posts, the only ones I read anymore in written format are ones that relate to work. Even then, there are a LOT of newsletters that land in my inbox, snag me with an interesting title, then lose me when I realise ‘Urgh, I’ve got to read it!’

If it’s something vital to my business I’ll take the time to read it.

If it’s something that’s just for fun, or useful but not utterly essential, I very rarely read a post on it.

The only exception to that is The Bloggess, who is an awesome author that I’ve been following for years.

Easy Viewing…

Video is really easy viewing. It gives people the chance to take in content they otherwise wouldn’t prioritise. They might not have time to sit and read your blog post, but they can listen to your vlog (or podcast) while they’re doing the dishes; they can watch your vlog while they’re relaxing on their lunch break, having a coffee, or before they go to bed.

Video gives people a really easy way into your content. It makes it far more likely they will actually go to the bother of looking at your content than they would if it was in written format.

That is simply because, people are fundamentally quite lazy. The easier you make things for them, the more likely they are to do it.

Virality…

The other amazing thing about video is its virality. I do mean virality not virility (that’s a whole different thing!). I’m talking about the likelihood of a piece of content going viral.

If you post a written post on Facebook, and a video post on Facebook, with exactly the same information in it, watch the organic reach of both posts. You will see exactly what I mean. The video will get a lot more organic reach than the written post.

You don’t have to advertise it, you don’t have to do anything with it. Just stick them up and watch what happens.

Videos naturally get far further than any other kind of content. If you add advertising to that, and advertise your video content, its reach is phenomenal.

Conclusion: Video Marketing Is Awesome…

In short, video is a phenomenally powerful tool when it comes to marketing. It raises awareness of you and your business. It raises your engagement level. It drives sign-ups and sales. It promotes confidence and gives you an air of trustworthiness. It improves your Know, Like, and Trust factor no end. And it converts people into paying clients, and often dedicated members of your tribe, who will come back to you again and again.

Now, if you’re sat there thinking, “God, I want in on this action. How do I start vlogging?” Don’t worry, I’m going to be back next Tuesday with another post that will teach you exactly how to set up a powerful vlog for your business. You can also download my brand new freebie, which includes all the workflows I use in my own vlogging. It takes you through, step by step, the exact process you need to follow to set up a really powerful vlog.

Make sure you subscribe to my YouTube channel so you don’t miss the video, or sign up to my newsletter and I’ll send it straight to your inbox…

The Super Awesome Power of Video Marketing

Truth Bomb: Not Everyone Likes You, And That’s Awesome!

 

I’ve got a bit of a truth bomb for you today… Not everybody likes you, and that’s awesome.

Okay, you’re probably sat there thinking, “What the hell is she talking about? How can she say not everybody likes me? How does she even know not everybody likes me? She doesn’t even know me!” Well, here’s the thing, it doesn’t matter who you are, how wonderful you are, how lovely you are, how talented you are, how phenomenal you are, there is not a single person in the world who is universally liked.

That’s actually a really good thing.

Why It’s A Good Thing Not Everyone Likes You…

If you stop and think about it for just a second, it’s perfectly okay that not everybody likes you, because you don’t like everybody. And, more specifically, you don’t want to work with just anybody, you want to work with a very specific type of person.

You might have sat down and written out a profile for your ideal client, or it might be that you subconsciously know what kind of people you like working with, and what kind of people you don’t. If you haven’t thought about this already I really recommend that you do.

The better you understand the person you want to work with, the more effectively and efficiently you will attract that type of person. This is where the whole “not everybody likes you” thing comes in.

Authenticity And The Marmite Factor

I talk an awful lot about authenticity and the need to be authentic in your blogging, to really be yourself, and I get a lot of people saying to me, “Do I really want to be myself? Not everybody likes me!”

The answer is yes, you do want to be yourself, no, not everyone likes you, and that’s good!

The kind of people you want to work with are the people who really click with you, the kind of people who just ‘get’ you, who love you.

They love your style, your sense of humour, and the particular thing that you do in your niche that nobody else can do the way you do it.

If you weren’t you, you wouldn’t be able to do your thing, your way, and your ‘thing’ is what they love about you, it’s what they want from you.

The people who don’t love you, and don’t want that ‘thing’ from you are not the people who you want to work with.

So why would you want everybody to love you when you don’t want to work with everybody?

The thing about authenticity is if you’re being inauthentic in any way it is really obvious. It’s very easy to see through someone who is putting up a façade, even if it’s a professional façade and the reason they’re doing it is because they want to appear corporate, straight-laced, professional, and give the impression they’ll do everything exactly as you want it done.

That’s fine, that image works for some people, but what for entrepreneurs it’s a little different. When you run your own business, to a great extent you are your business.

If you’re doing any kind of content marketing: blogging, vlogging, even social media, trying to put on a ‘front’ is just not going to work. Nobody’s going to click with it, nobody’s going to mesh with it, nobody’s going to like it, because they will sense there isn’t a real person behind it. If, however, you are your fabulous self, people will get to know, like and trust the real you, and the people who really love you are going to absolutely adore you.

They are the people you want to attract to your business, so authenticity is the perfect way of attracting your ideal client. The reason it’s so awesome that not everybody likes you, is that it automatically filters out a massive number of people you really wouldn’t want to work with.

The people who aren’t going to click with you, the people who are going to find you annoying, the people who are going to think your Northern English accent is a bit weird, the people who are going to dislike the fact that you occasionally drop an F-bomb, the people who aren’t going to like your clothes and wonder, “Why the frigging hell is she doing wearing that? Like, really, she’s wearing that?” The people who think like this are not your people, they’re not the people you want to work with. Simply by being yourself, simply by allowing that natural process of people liking you or disliking you to happen, you automatically filter out a bucket load of people who you really don’t want to deal with.

This is what’s known as The Marmite Factor – people either love you or hate you; the ones that hate you never give you another thought, and the ones that love you can’t get enough of you.

Why Vlogging Is The Perfect Filter For Your Audience…

One brilliant example of this is when I started vlogging. I knew right off the bat that going from blogging to vlogging was going to be a bit of a transition, both for me and for my readers.

They are used to reading my words on the computer screen, their phones, or iPads. They weren’t used to seeing me, they weren’t used to hearing me, and they weren’t used to the kind of full-on personality that exists behind the words that they’d been reading.

Even though they’re your words, when they’re not spoken with your inflections, when they’re not given with your particular flair, it does come across as a bit flat, and it can be quite difficult to get a feel for the personality and the intention behind those words, which is why some people will occasionally misunderstand something you’ve said. You might have made a joke and they’ve taken it the wrong way, you might have said something seriously, they thought you were joking, and that this was in poor taste. The reason that happens is because without being able to see somebody’s facial expressions, without being able to hear the tone of their voice, and get a sense of how they’re saying something, it’s very easy to misinterpret it.

Which is why you will often find people being quite cautious when they write and blog, because the want to make sure that nothing they say is misinterpreted in the absence of the person behind the words.

It’s a lot easier to interpret the meaning behind what I’m saying and whether I’m joking or not when you can see me.

But the thing is, going from that distant, detached, just reading your words on a blog, to getting a full on, “Oh, crap, she actually does dress like that. Oh, my God, she really does talk like that!” is a lot to take in.

Let’s be honest, talking is not even remotely as polished and edited and pretty as my normal blogs would be.

I don’t have an auto-cue. I don’t record my Vlogs off a script, I have no script, I don’t even have notes. The most I ever do is write a brief list of my main points, for example, the Vlog I’m recording after this on is on Five Sites You Need To Be Guest Posting On, and so I have a written list of the five sites. That’s it, that’s all I have. The names of those sites to keep me on track.

This isn’t scripted in any way shape or form, this is just me talking the topic of the day. When I write, obviously I have a chance to draft and edit a post, go over it, tweak it, check it, make sure it’s as perfectly pristine as possible and really get my wording absolutely spot on. Now unless I want to sit around all day recording, re-recording, and re-re-recording every single thing I say, perfection is just not going to happen.

I do edit my videos. I do screw up. I have to go back and start again, repeat myself, and do various little bits a few times to get them right, but I’m not worried about it being word-perfect.

That’s because a vlog is very different to a blog.

That was the first thing that I knew was going to be a bit of adjustment for people.

The second thing is, let’s be honest, you’re getting to see me in all my insane glory, and not everybody’s going to like me.

They’re just not, and that’s fine, I don’t mind. It really doesn’t bother me, because the people who don’t like me can simply not watch me, and the people who do like me are going to like me all the more, because I’m really being myself and they’re actually getting to know me properly.

I anticipated getting a few comments off people when the vlog first went live, I was expecting it. Sure enough, the first week or two I had comments flooding in from people, and the majority of them were really positive, saying things like, “Oh, it’s so nice to see you on camera!” or “I’m so proud of you for doing this!” and “It’s so nice to be able to get to know you properly and see the person behind all these words.”

These are the sort of comments that I was hoping for, and I was really pleased to receive those comments, that positive feedback, so thank you to those of you who said it.

There were also a few…not negative comments, but certainly comments that were more along the lines of, “Well I’m not really sure about the way you’re doing that, maybe you should do it this way.” Or, “I didn’t really like what you said today, I don’t think you should talk about that.”

And that’s perfectly fine. Everybody is entitled to their opinion and everybody has a right to express that opinion. I have no issue whatsoever with people coming to me and saying, “Ooh, I think you’d do better if you did this way instead of that way.” Sometimes I’ll go, “Do you know what, you’re right. Thanks. Brilliant advice!” and other times I’ll be like, “That’s not really me.”

When that happens it’s a case of, I’m doing things my way, not because it’s ‘my way or the highway’, not because I’m right and everybody else is wrong, but just because there are certain things that work for me and certain things that don’t. I have a certain way of doing things, that’s my methodology. That’s my zone of genius. It’s what I do and it’s how I do it.

There are always going to be people who don’t like those elements of it, people that don’t like my method. And it’s totally fine. They are more than entitled to have that opinion, those thoughts and feelings, there’s nothing wrong with that, and I’m in no way offended by them.

The fact they’ve reacted like that is actually very helpful to both of us: I know they’re not my kind of client; they know I’m not the kind of writer they want to work with. For whatever reason, there’s something that’s not quite clicking between us.

The Bottom Line…

When you put yourself out there online, when you use content marketing, when you use any kind of branding that involves you as a person, even if it’s nothing more than a photograph of yourself, you start something. It doesn’t matter how big your content is, whether it’s a Tweet, a blog post, or a vlog, if it’s yours, if it’s something personal to you, and by personal I literally mean it’s your person doing it, so you’re saying it, it’s your photograph, it’s something you’ve written, that’s you in a sense. People are either going to love it, be kind of indifferent to it, or hate it.

The people you want are the people who love your stuff, like seriously love your stuff, cannot get enough of it, they are your ideal clients. They may not all be your ideal clients, but you’ve certainly narrowed down the pool from all the people who are looking at your stuff, reading you, and watching you, to just the people that really love your stuff. That’s a big chunk of people you don’t want to work who have been automatically filtered out. And they’ve been filtered out in a really polite way, in a really nice way, in a really positive way that doesn’t ever require you saying to someone, “I’m really sorry, but we’re not a good fit.”

You never have to have that really awkward conversation where you say, “I’m sorry, I can’t work with you because you’re just not right for me.”

It’s never a nice thing to have to explain to somebody that you can’t work with them. I will admit I’m guilty of always finding a less offensive way of saying it. This way you never have to have that conversation with people, you avoid any kind of friction where that is concerned, because they have already decided whether they like you or not. They’ve done that all on their own without any prompting from you. You’ve not had to make them fill in a questionnaire, apply for your services, or go through any kind of screening process or conversation, asking them annoying questions that they don’t want to answer, about the manner in which they work, and what it is they want from you.

They will get a sense of what they’re going to get from you just by reading your stuff, and watching your stuff, and if they don’t like it, they won’t ever ask to work with you in the first place.

Awesome.

Behind The Scenes: Vlogging Setup and Equipment

For A More Detailed Look At Vlogging Equipment Check Out: How To Start A Vlog: All Of The Technical Requirements

For Your Guide To Starting Your Own Vlog Check Out: How To Start A Powerful Vlog For Your Business

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