If you’re using a laptop, place it on a flat surface and it will support itself. If you’re using a phone or tablet, you will need to prop it against something stable. For extra height, place on a stack of books.
Use natural light. Film in front of a bit bright window. Your camera ALWAYS needs to face AWAY from the window (or any light source), you need to face TOWARDS it!
Get outside in the sunshine!
An attractive wall in your house; a big bookcase; your desk/office; outdoors in nature.
THE LIGHT VERSION OF WHAT I USE - IT'S A GREAT VIDEO EDITOR, BUT DOESN'T COVERT, COMPRESS, SPLIT, RECORD YOUR COMPUTER SCREEN, CAPTURE FROM CAMERAS, VHS AND TV AND ALL THE OTHER COOL STUFF YOU GET WITH THE SUITE
For the most part you can use exactly the same setup for live video as static BUT your camera needs to be online! This usually means using Smartphone, tablet, or webcam , although GoPros and high end cameras now come with wifi too! If you're using your webcam, you can totally use your built in webcam, but if you want a really cool pro version, check out...,
...that's number two on the list, right below the Mevo!
Hire a professional videographer. You can do this in your home set up, or hire a professional studio to work in, which will have professional lighting, sound, and the ability to create any environment you like - you can even hire a set dresser and/or branding expert. If you're doing this, take full advantage - batch as much content as possible, and get plenty of extra footage of you doing your thing to use for intros etc. Also, you're in a professional studio - get some brand photos taken while you're there!
I dream of recording like this, after the manner of Marie Forleo and more recently Denise Duffield Thomas (yes, I know, I cite them a lot, I may be slightly obsessed!).
This week I’m sharing exactly how to start a vlog for your business. I’ve also got an awesome freebie for you; the workflows I use when I’m doing my own vlogging. You can see exactly what steps you need to take for each vlog that you make, and what steps you need to take to produce your vlog as a whole. So, make sure you download that…
Before we start I just want to mention that vlogging, like blogging, is an extensive topic and what I talk about today is going to touch on a lot of different subjects. They are too in-depth to cover in one post. I already have posts on a lot of them, however, so link in the related content – be sure to check it out…
The next thing you need to do is another unmissable step. I can’t stress how important it is. You need to make a plan.
Vlogging is a form of content marketing – the key word there being “marketing”. You are not just recording videos, willy-nilly, about whatever takes your fancy. You need to be very clear on the objective you have for each and every video you record. You need to have an overall strategy for your vlog as a whole, so that every single video you record builds to a greater purpose.
Your videos need to naturally feed in to your products and services so that you can promote them in a soulful manner. You also need to take into the need for content upgrades and freebies to include with your vlogs to get people on your list.
If you’re wondering how on earth you’re meant to do all of that, don’t worry, I’m in the final stages of working on a brand new free challenge for you which is going to help you do exactly that. It’s the Divine Blogging Challenge and it’s a taught version of my signature service, The Divine Blogging Design, and exactly how I plan content schedules for myself, and my clients.
You’re going to want to spend a little bit of time boosting your confidence and allaying any fears you might have around vlogging.
Some of you may be gung-ho, really confident, and quite happy to get on. Other people might be on the fence and not really sure what they’re doing. Some people might know that they should be vlogging, but the thought puts the fear of God in them.
Believe me, this is perfectly normal; I have experienced all three reactions at various points.
The key is defining exactly what your worries are surrounding the vlogging process, then finding practical ways to allay those fears.
My Biggest Hangup…
For example, one of the things that really bothered me before I started vlogging (and it’s going to sound utterly trivial, but it really messes with your head when you have a hang up like this) was my hair!
It may shock you to know this, or you may have already realised, but in all my vlogs I’m wearing a wig!
There is a really good reason for that. I am bipolar and for the last few years I’ve had to take some really strong medication to help me get better. I’m now coming off that thankfully, but it did serious damage to my hair. It all fell out at one point. It was so short it was buzz-cut. Since it’s grown back it’s not been very healthy!
My confidence in the way I look with my own hair is rock-bottom. I feel shitty. So, I just made the really simple decision to buy a reasonably good quality wig. I got it on Amazon for £12, not much. I just stick it on every time I am recording a post. It’s not perfect, it’s not as good as having my own fabulous natural hair, but it’ll do.
To be perfectly honest, even people that know me in real life haven’t realised I’m wearing a wig in my videos – they just think my hair recovered! So, if you’ve realised it’s a wig, you’re very on the ball, well done!
You can do things like that to allay all your fears. Even seemingly trivial concerns about how you look can have a significant impact on how well you come across in your videos, how successful they are, and your productivity as a vlogger.
If you’re not comfortable recording videos, you’re not going to want to do it.
And when you’re putting this amount of time and effort into starting a vlog, you really need to be comfortable doing it.
You need to be able to just get on with it; you can’t be stuck procrastinating about every single little detail, or you will never get started.
You need to be realistic about the time requirements for vlogging on a regular basis. This is going to depend very much on how often you want to do it. You may decide, when you start your vlog, that you’re only going to release one vlog a month. Perhaps even one vlog every two or three months. Once you’re up and running you can build from there to do it more regularly. Or, you may decide that you don’t need to do it more regularly, and stick the schedule you start with.
If you’re not vlogging very often, the time requirements aren’t too bad. But if, like make, you are going to be doing a weekly vlog, or even more frequent videos, you really need to be realistic about how much time that is going to take.
It is going to take you a lot of time.
A lot goes into a successful vlog, and when you start your vlog you need to carefully consider what you will do yourself, and what you will outsource. The more you do yourself, the more time it’s going to take you.
Components Of A Vlog…
There are a lot of pieces that go into the puzzle of vlogging. If you’re going to do all of it yourself – and you can do all of it yourself. For the first three months of running The Write Copy Girl vlog I did everythingmyself bar transcripts (which I’ll talk about in a minute). It’s completely possible to do it all yourself, but if you are doing, it all takes a phenomenal amount of time.
It’s actually ridiculous how much time it takes.
Autocues Vs. Off The Cuff…
It takes me even longer because I record everything off the cuff rather than having a script on an autocue. The level of technology and your equipment is something you need to factor into the time requirements.
If you have an autocue and you can read a written post straight off your autocue, the amount of time you spend editing (or the amount somebody else has to spend editing) is going to be an awful lot less. BUT you have to factor in the time it takes to actually write the script that you put on to the autocue.
I used to spend two to three hours a week writing my weekly blog post. That’s time I no longer spend writing because I record my main weekly post off the cuff. So, that’s two to three hours for each post that I don’t have to spend writing.
The flip side of that is that I spend at least an hour, usually two, editing each post because I’m talking freely. I babble. I screw up and have to go back and repeat things that I’ve said.
So, it’s a trade-off. If you have an autocue you’ll have to write the script for it; if you don’t have an autocue you’ll have to edit more.
Pin Down Your Process…
You need to really pin down the exact process that you’re going to use to start your vlog; how much you’re going to do yourself; how much you want to outsource to somebody else; and then you really need to assess how long it’s realistically going to take you.
Figure out whether you actually have that much time. If you don’t it’s no good thinking, “I’ll find the time somewhere.”
There’s a finite amount of time in anybody’s life.
You can’t make more time.
If your plan for vlogging is going to take more time than you have, you either need to outsource more or vlog less.
And it’s okay, either one of those things is perfectly okay. You can outsource as much or as little as you want; you can vlog as frequently as you have the time and inclination to.
Remember, you can always build on it. So if you don’t have time to do it often initially, that doesn’t mean that you’ll never have time to do it.
I’ve touched on this already but the next thing you really are going to have to consider is technology. This is the part where a lot of people get stuck, and it’s usually because they think they need to have a lot of fancy tech.
The truth is, you can start a vlog with nothing more than an iPhone, or any smart phone with a camera on it. You can do it with a laptop, or any computer that’s got a webcam on it. If you’ve got anything that is capable of recording reasonable quality videos you can start a vlog.
I do use a proper camera on a tripod, but that’s only because I already owned the camera and tripod. I didn’t buy that specifically to start a vlog, I had it anyway. If I hadn’t already had a DSLR camera, I would have used my webcam or my smartphone.
The thing with technology, like time, it’s best to start where you’re at. If you don’t have a DSLR camera, if all you have is your camera phone, or all you have is your webcam, that’s fine; start where you’re at.
If you are at all like, “Oh, but I can’t start a vlog like that! It’s not a proper vlog!” go and look at your favourite vlogs on YouTube.
Where equipment is concerned there are a few basic things that you need, but you can get these in various forms.
The two things you absolutely have to have are a camera capable of recording in video and sound so it needs to have a microphone on it.
You also need light. As I said, your camera can be any kind of camera. Your light does not have to be an actual light.
I have a professional photography light that I borrowed off a photographer friend, which is where all the light is coming from in my videos. Take a look at the vlog version of this post at the top of the page – it was pitch black dark outside when I recorded that! I record a lot of my content at night, because I’m busy on client work during the day.
The light in my videos is coming from a professional photography light. It’s is brilliant because it means I can record at any time of day or night and I always have enough light.
If you don’t have a light (and like I said, I borrowed this one, I didn’t buy it. Unless you happen to be a photographer you’re unlikely to have one already!), all you need is a very bright sunny day and a big window.
Or, you can go outside, which makes it even better; natural light is in many ways better than fake light.
Beyond that you might want a tripod. If you don’t have a tripod you can prop your camera up on anything that’s handy. If you’re using a webcam then it will prop up on your laptop or computer. If you’re using your camera or phone you might want to prop it up on some books, or anything that will keep it steady and keep it level.
You can hold your camera yourself, but I don’t advise doing that. Your picture will be shaky, and you’ll spend too much time worrying about where the camera is pointing, and not enough time thinking about what you’re saying.
You need something to keep your camera steady BUT it doesn’t have to be an actual tripod.
As mentioned above, you might want an autocue. I certainly would love an autocue, and I intend to buy one at some point. At the moment, that’s just not on my list of priorities. The reason for that is that they require a reasonably large investment to get an even semi-decent one. And the majority of reasonably priced autocues require you to have an iPad or tablet (which I don’t currently have, meaning I’d have to buy one of those too!). The only one that I could find that worked with my smartphone needs importing from overseas. While the actual autocue isn’t that expensive, the import fees would make it very expensive.
I decided very early on that I was just going to do without an autocue. For now, at least. I may buy one at some point in the future.
Your priorities where technology goes might be quite different to mine. If you are not capable (or comfortable) sitting, talking, and getting it all out on your own.
If you need a script to read off, then the autocue might be a vital investment for you. It may be that you genuinely can’t start a vlog without one. If that is the case Amazon do sell them. Just type in autocue and you will be able to find one – but I warn you, they are quite expensive.
Who will write your script?
If I was writing the script for my vlog I would write it myself. But I am a copywriter, that’s what I do!
If you are thinking that a vlog is a good way to get around having to hire a copywriter for your blog, you may actually be right.
If you can get in the flow and articulate things well enough to talk off the cuff into the camera, and still get your message and all the vital information out there, exactly as you want it, with all the details you need to include, then great. You’ve avoided the need for somebody to write your content for you, and you’re still not having to do it yourself – brilliant! You’re golden!
But if you need a script to work off, because you’re not confident enough, you don’t know the topic well enough, you can’t find the words to properly articulate exactly what you want to say, or you would simply get things done more efficiently if you were working off a script, then you might think about having somebody write it for you. If you haven’t already, claim your free blog post (don’t worry, they come ready-to-upload to your autocue. Just be sure to let me know you need a script, and what format is required!).
If you’re not working off a script you are going to have to get your vlogs transcribed. By that I mean you need to get somebody to produce a written version of everything you’ve said. This is really important; just because you’ve got it on video, doesn’t mean you don’t need to publish a written blog post version of it as well.
If you look at my posts here on The Write Copy Girl website, you’ll see that every week I a video with the written version below it. The reason you need to do this is that, this way, you have all the benefits of blogging as well as all the benefits of vlogging.
People can choose; they can read if they prefer; or they can watch if they prefer. It’s entirely up to them.
Don’t presume that everybody is going to want to watch.
Also, even if, in the unlikely event that absolutely everybody would rather watch than read, having the written post is still vital for your website’s SEO. You can’t just throw out all the tenets of blogging because you’re starting a vlog.
You still need to blog!
The good news is the fact that you have recorded the vlog means you’ve already got the content.
You shouldn’t be spending massive amounts of time creating two different versions of the same thing. Repurpose it!
Either write a blog post, put it on an autocue and record it based on a script. Or, do it off the cuff; record a video; edit it (or have someone edit it) to your liking, and get a transcript done.
Creating video content i a twofer. You get two in one. And if you’re really savvy you can do even more than two in one. You can convert your video into a podcast. You can chop up up the written blog and use it as posts on your social media. You can pull short quotes and create Tweets, or memes.
You can do so many different things once you have your content in video form.
That’s the key.
Record all your content in video form and you can turn it into anything else.
That being said, transcribing videos is a very time-consuming, tedious process. It’s just a black hole of nothing, and you can get it done on Fiverr for $11.
Where To Get Your Videos Transcribed…
My experience with Fiverr, I will admit, has been a bit hit and miss. The good transcribers that will do a vlog for $11 will only do vlogs of 20 minutes or less for that price. If you go over 20 minutes, the good transcribers will charge you $40-60. That’s a lot of money. There are a few sellers on there that do longer videos for less. I have found them to be incredibly unreliable. They either don’t deliver at all or what they do deliver is gibberish (usually because they use talk-to-text technology rather than actually listening to the words and writing them down).
If you want to avoid Fiverr for quality or length reasons, I can highly recommend Rev.com. They charge you $1 per minute for transcripts. Rev.com is also very good if you want captions to go on your video.
The other alternative is to outsource it to a VA which is what I’m in the process of doing now.
How Much Of My Vlog Should I Outsource?
As I mentioned, there are a lot of different elements involved in starting a vlog. Some of them you will be perfectly capable of doing yourself. You may be perfectly capable of doing all of them yourself, but that is very time consuming. Some of them, you might find, there are people who can do them better than you can.
For example, I’m sure there are video editors out there that can edit videos better than me. But at the moment I edit all mine myself.
At the time of writing this I’m doing everything for my vlog with the exception of getting them transcribed. I will, however, soon be upgrading that system to include more outsourcing.
I’m in the process of finding a virtual assistant to transcribe everything for me, edit everything, put it all into my blog post, and then put it all into my newsletter. That is really taking everything off me apart from the actual recording, editing and uploading of the videos.
Start Where You’re At…
It’s okay to start doing everything yourself, and slowly add people to help you out; it’s okay to start off having somebody do absolutely everything for you, other than sit and talk to the camera.
Start where you’re at.
Start with what you are comfortable doing, but this is really key, start with what you can afford.
Bear in mind, one way or another, you’re going to have to invest a lot in a vlog like mine.
A regular weekly vlog will cost you a lot, either in time or in money.
If you do everything yourself that’s going to take you a lot of time. If you outsource some (or all) of it, that’s going to cost you a lot (I spend £15-£30 per week on my transcripts, depending on the length of the video for the week. And that’s the only thing I currently outsource. It soon adds up!).
I’m going to touch on how vlogs can help you earn more money in a minute, but that doesn’t happen straight away.
When you first start a vlog, it isn’t going to instantly start earning you money; it’s going to take time. If you’re spending money on vlogging right from the start (and that includes buying fancy equipment at the beginning), I would really advise you not to.
You don’t need to, you can start with whatever you’ve got.
And it’s better to wait until it’s earning you enough money to cover those costs – and some – than it is to expend resources that you’re not sure you’re going to get back. I can’t guarantee that your vlog is ever going to earn you money; I’m not in a position to make that guarantee.
So, if you put that money in initially, you need to do it knowing you might not get it back. That’s just a risk; why would you take it? You don’t need to. You can start simply and build on it.
Editing Your Vlog…
Once you’ve recorded your vlogs you are going to need to either edit them yourself or have a video editor do it for you.
I haven’t actually experimented with outsourcing editing at all, so I have no idea where you might do it or how much it might cost. It’s something that I prefer to do myself because I am a total control freak. I am capable of handing control for certain things over to other people; editing is not one of them! It’s my face, and I’m putting it out there, and it’s my words. I want them how I want them and I don’t want anybody else in control of that.
You may not have that issue. You may be completely comfortable handing it over to somebody else; you might be a total technophobe and the thought of having to actually edit these things yourself might bring you out in hives.
If you are doing it yourself I can highly recommend some software called Movavi. It’s very reasonably priced and I use it for all my videos. It’s got everything you need to edit, and also to compress your files so they’re a lot smaller, and you can upload them more easily.
Where Should I Publish My Vlog?
Speaking of uploading… The obvious place to publish your vlog is YouTube.
You are going to want to start your own YouTube channel when you start your vlog, even if you aren’t intending to use YouTube as your main platform.
Even if you want your videos on your website you still need somewhere that will host them for you. You upload them to YouTube and you can then embed them on your website really easily. When it comes to sharing your vlog, the simplest way to add them on most platforms is to embed them (as I have with the video for this post). YouTube gives you a code that you simply copy and paste for each of your videos. You can also link directly to the video on YouTube.
But, for certain platforms, you’re better off uploading your vlogs separately.
Facebook is the perfect example of this. Facebook have worked really hard in recent years to develop their own video platform and you will find your Facebook reach is phenomenal if you upload your videos directly to Facebook, rather than sharing YouTube links. That is simply because Facebook prioritise videos that are hosted on Facebook above other content.
Facebook will share your video more if you upload it to their site. Your organic reach will be a lot more for a video hosted on Facebook than it will be for a video hosted anywhere else.
It’s actually a good thing, because it’s building your content on your Facebook page. You have a video section on you Facebook page and all your videos will be on there. It gives people a lot more to look at when they’re on your Facebook page. Better yet, it makes your videos easier to find – rather than having to scroll all the way down your timeline, to look for any videos you’ve shared via a link, they are an intrinsic part of your page, right there at the top.
Batch your content as much as possible! If you’re recording one video, make sure you record at least two! Once you’ve gone to all the bother of setting it up, once you’ve got yourself in the zone, and you’re in the flow of recording, keep going as long as you have time, and as long as you are comfortable. The more you get done in one go, the more efficient you will be overall.
You NEED A System…
This may well be the most important thing I’ve said in this whole post.
You need to have a really finely tuned system that takes you step-by-step through everything that needs doing, for each and every video you make, and for your vlogging efforts as a whole.
The reason there are three is because I’ve done them based on different levels of outsourcing. The first is totally do-it-yourself. The second is a middle ground version, where you might want to start outsourcing the elements that tend to be better when done by others.
The final one is really an absolute #Girlboss method that involves you literally sitting and talking to a camera to record a video, and doing nothing else.
The Value Of Starting A Vlog
Just before I go, if you’re been reading and thinking “God! That sounds like a lot of work” you are right.
Vlogging is a lot of work.
But, any kind of concerted content marketing strategy is going to be a lot of work. Whether you are blogging or vlogging, if you’re doing this right, if you’re really serious about content marketing, it takes a lot of work but it is so worth it.
To give you a real world example of this. I recorded this post on April 3rd. At the time of writing this, I’ve been vlogging for three months, since the first week in January. For the month of January not a great deal happened. I put out four posts, and I got good feedback but, in terms of profit, nothing really changed.
In February, however, my profits doubled.
In March they increased again.
I can’t predict April’s income yet, but based on the amount of repeat monthly business I’ve signed in the last two months, and inquiries I’ve already received, I’m expecting it to increase yet again.
I’m not going to say that is exclusively down to the fact that I started a vlog. There were a couple of weeks where I was running an AdWords campaign – that resulted in a few little bits of business coming in. So a little bit of that extra profit was from elsewhere.
But the vast majority of that increase in profits was due solely to the fact that I started a vlog.
How Does Vlogging Earn You Money?
If you’re wondering exactly how vlogging resulted in profits, the answer is really, simple.
People get to know you, like you and trust you a lot more easily when they can see you. When they can hear you. When they feel like they’re actually interacting with you and getting to know you as a person and almost as a friend.
There are people who I have had in my networks on social media for years who have never expressed an interest in paying for any services from me before but they have known about me. Then, suddenly, I started vlogging and they became interested.
The vlog has been educating people about the value of my services and about the quality of my knowledge and capabilities. They have got more confidence in my ability to deliver what I promise.
Also, the vlog gets them really fired up and passionate about the possibilities of what they can do if they have the right copy for their business!
The vlog has already more than paid for itself. The amount of time, effort, blood, sweat and tears that I’ve poured into my vlog has more than paid for itself already. I’m anticipating that to continue into the future.
Vlogging is soworth it!
I have seen that result without any promotion of my videos. Without any advertising on my vlog. Without anything other than sharing it in my social networks and promoting it as much as I could for free.
I’ve sent it out to my list each week; I’ve shared it in networking groups that I’m in on Facebook; I’ve tweeted each video.
I haven’t done anything else.
So, month one, don’t expect much to happen; month two, you will start to see a shift; month three (because remember, it always takes at least three months for any new marketing to take effect), is where the magic is really going to start to happen.
Video marketing has been on the rise for several years now, but 2016 really saw it take off. Several of the big giants, like Twitter and Facebook, invested heavily in developing their own video platforms. They’ve integrated video into social media. As a result, video has become the solid core of all good content marketing plans.
That doesn’t mean blogging is obsolete in the slightest, not even slightly.
It does mean is that you will get a lot more mileage out of your content if you record it in video format, and present it in written blog format at the same time.
This isn’t an either/or thing, okay? It’snot, ‘You should do video instead of blogging.’ It’ is, ‘You should do vlogging as well as blogging.’
Don’t worry, that’s not going to take you twice as much time. Once you have your content in video format, you can get it transcribed and put into written format. Or alternatively, you can write your content like you normally would for your blog, put it on an autocue, and record it by reading it straight from that.
So it doesn’t have to double your workload. It will take you a bit more time overall, but it is so worth it. Here’s why…
Why Video Is The Perfect Medium For Marketing…
Simply put, video is the perfect medium to use when connecting with potential customers. Video marketing is the best and fastest way to build the Know, Like, and Trust factor. It’s excellent at forming really strong, lasting relationships with potential clients. It’s the best way to convert those potential clients into paying clients. It’s also the best way to establish yourself as an expert in your niche. Videos are also a great way to educate people on the importance and value of your products and services. It’s also how you educate people on your core values and beliefs, as a business, a thought leader, or just as a person.
The best way to get your message out there, whatever your message might be, is video marketing!
At the end of 2016, Syndicate put out up-to-date statistics that estimated that, of all the content online in 2017, 74% of it would be in video format.
Not only that, just including the word ‘video’ in the subject line of your newsletter will increase your open rate by 19%. It will boost your click through rate by 65%. That is insane! At the same time, (if that wasn’t an incentive enough to get vlogging and start doing all your content marketing in video format!), your unsubscribe rates plummet by 26% when you start using video.
That really is a no-brainer!
Those statistics alone should be enough to convince you that video marketing is the way forward. I’ve said it before and I’ll say it again:
Video is the way forward, people, join the revolution!
Exactly What Is So Powerful About Video Marketing?
Facebook were actually the ones that first tipped us off to the awesome power of video in terms of content marketing. They announced in 2015 that video view rates had more than doubled. It very quickly became obvious that the amount of interaction and organic reach that you got out of videos was massively superior to any other kind of content.
From an SEO perspective, video will hugely impact your rankings. Next to Google, YouTube is the biggest search engine going and it is entirely video-based. Not only that, it is owned by Google. If you have a YouTube channel with lots of good quality content on it, you are more likely to have your videos come up in search results than you are to have your website come up in search results.
Even if you have the videos embedded in your website, because of the way that Google algorithms work, they like to provide multimedia search results. If they can find videos that match a certain search criteria, they will show videos along with other media (posts, images, news etc.). You’re more likely to get your video on the first page of Google than you are your blog post, even if it contains that video.
If you want to rank highly, you need to be recording your content in video format.
The Growing Importance Of Video Marketing…
Given how quickly video marketing is escalating, how fast the integration of video marketing is improving, and how important video is becoming to marketing in general, the impact video marketing is going to have on your SEO is only going to grow. It currently has a huge impact on your SEO, and having a YouTube channel, and videos on your website is going to do wonders for your SEO. As time progresses that impact is just going to escalate.
In short, the sooner you start investing in creating regular video content the better.
The Lazy Factor…
One of the reasons video is so popular is the fact it provides people with easy viewing. You can sit back, relax and watch, rather than having to read.
Or why not watch or listen while you’re doing something else?
You can seriously multitask if you have content in video format, as opposed to blog posts, which require your full attention. A lot of people still love reading blog posts. Personally, I do both, I still read a lot of blog posts online, but I also watch a lot of video.
Vlogs Are Preferably To Blogs For Some Topics And People…
I don’t know about you, but there are certain people I follow who I wouldn’t follow if they didn’t have a vlog. The best example I can think of is Cupcake Jemma, who is one of my favourite YouTubers. She has an amazing YouTube channel and almost 1 million subscribers. She teaches you how to bake cupcakes and other amazing things.
Cupcake Jemma started her whole business through her YouTube channel. She has a bakery in Soho, London, which she set up and funded through her YouTube channel. She had no bank loan, she had nothing, she just started making videos. It took off and was so successful, and so popular, that she now has a thriving business in the heart of Soho.
That is the power of video.
But if she was blogging about cupcakes I would not take the time to read that blog. When it comes to written blog posts, the only ones I read anymore in written format are ones that relate to work. Even then, there are a LOT of newsletters that land in my inbox, snag me with an interesting title, then lose me when I realise ‘Urgh, I’ve got to read it!’
If it’s something vital to my business I’ll take the time to read it.
If it’s something that’s just for fun, or useful but not utterly essential, I very rarely read a post on it.
The only exception to that is The Bloggess, who is an awesome author that I’ve been following for years.
Video is really easy viewing. It gives people the chance to take in content they otherwise wouldn’t prioritise. They might not have time to sit and read your blog post, but they can listen to your vlog (or podcast) while they’re doing the dishes; they can watch your vlog while they’re relaxing on their lunch break, having a coffee, or before they go to bed.
Video gives people a really easy way into your content. It makes it far more likely they will actually go to the bother of looking at your content than they would if it was in written format.
That is simply because, people are fundamentally quite lazy. The easier you make things for them, the more likely they are to do it.
The other amazing thing about video is its virality. I do mean virality not virility (that’s a whole different thing!). I’m talking about the likelihood of a piece of content going viral.
If you post a written post on Facebook, and a video post on Facebook, with exactly the same information in it, watch the organic reach of both posts. You will see exactly what I mean. The video will get a lot more organic reach than the written post.
You don’t have to advertise it, you don’t have to do anything with it. Just stick them up and watch what happens.
Videos naturally get far further than any other kind of content. If you add advertising to that, and advertise your video content, its reach is phenomenal.
Conclusion: Video Marketing Is Awesome…
In short, video is a phenomenally powerful tool when it comes to marketing. It raises awareness of you and your business. It raises your engagement level. It drives sign-ups and sales. It promotes confidence and gives you an air of trustworthiness. It improves your Know, Like, and Trust factor no end. And it converts people into paying clients, and often dedicated members of your tribe, who will come back to you again and again.
Now, if you’re sat there thinking, “God, I want in on this action. How do I start vlogging?” Don’t worry, I’m going to be back next Tuesday with another post that will teach you exactly how to set up a powerful vlog for your business. You can also download my brand new freebie, which includes all the workflows I use in my own vlogging. It takes you through, step by step, the exact process you need to follow to set up a really powerful vlog.